Petra Loho
Writer

Petra Loho

Past clients include CNBC, South China Morning Post, & Hong Kong Free Press.
Work with Petra Work with a Writer

About

Petra Loho is a bilingual writer (English and German) with over a decade of experience working across a range of disciplines, including feature, blog post, and ghostwriting, and specializes in travel, architecture, and design. Her work has appeared in award-winning magazines like Silkwinds Magazine (SilkAir inflight magazine), CNBC Global Traveler, Business Jet Traveler, Culture Trip, Fodor’s Travel, Viator/Tripadvisor, Architectural Record, Metropolis Magazine, MoreThanDesign, South China Morning Post, Hong Kong Free Press, and specialist trade publications. She also has contributed to the Annual Report of Hong Kong's Hospital Authority, New Territories East Cluster, edited Sappi Tradings quarterly newsletter, and ghostwrote for the marketing arm of a renowned newspaper.

Employment

2 roles
Nov 2018 - Present 7 years 6 months
Journalist & Content Writer
Independent
  • Worked across a range of disciplines, including feature, blog post, and ghostwriting, and specializes in travel, architecture, and design. 
  • Produced content for web and print, both in English and German.
  • Appeared in award-winning magazines like Silkwinds Magazine (SilkAir inflight magazine), CNBC Global Traveler, Business Jet Traveler, Culture Trip, Fodor’s Travel, Viator/Tripadvisor, Architectural Record, Metropolis Magazine, MoreThanDesign, South China Morning Post, Hong Kong Free Press, and specialist trade publications. 
  • Contributed to the Annual Report of Hong Kong's Hospital Authority, New Territories East Cluster, edited Sappi Tradings quarterly newsletter (distributed in three languages to over 70 countries worldwide), and ghostwrote for the marketing arm of a renowned newspaper.
Aug 2013 - Nov 2018 5 years 3 months
Communications Manager
German Swiss International School
  • Developed and implemented the branding, communications, marketing, promotion, and social media strategies for the school.
  • Led and coordinated communications initiatives, ensured consistency of messaging and alignment with the school’s vision, mission, and value proposition.
  • Developed content strategy and led content development to align with organizational goals across multiple communications channels.
  • Identified trends and new developments that impact strategic marketing plans, and advised senior management team.
  • Supported the school’s principal and senior management by drafting and editing communications as needed
  • Provided direction for the school’s external media relations activities.
  • Managed relationships with external vendors, including designers, copywriters, photographers, videographers, and agencies.

Education

Sep 2015 - Jun 2017 1 year 9 months
Masters, Journalism
The University of Hong Kong
Sep 2004 - Sep 2006 2 years
Masters of Management, Marketing Management
Macquarie Graduate School of Management

Portfolio

9 items