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Work With High Performing Talent On Demand
Work With Talent
Writer
Petra Loho
Past clients include CNBC, South China Morning Post, & Hong Kong Free Press.
Petra Loho is a bilingual writer (English and German) with over a decade of experience working across a range of disciplines, including feature, blog post, and ghostwriting, and specializes in travel, architecture, and design. Her work has appeared in award-winning magazines like Silkwinds Magazine (SilkAir inflight magazine), CNBC Global Traveler, Business Jet Traveler, Culture Trip, Fodor’s Travel, Viator/Tripadvisor, Architectural Record, Metropolis Magazine, MoreThanDesign, South China Morning Post, Hong Kong Free Press, and specialist trade publications. She also has contributed to the Annual Report of Hong Kong's Hospital Authority, New Territories East Cluster, edited Sappi Tradings quarterly newsletter, and ghostwrote for the marketing arm of a renowned newspaper.
Petra Loho
Past clients include CNBC, South China Morning Post, & Hong Kong Free Press.
Writer
Petra is Available for Projects
Work with PetraEmployment Highlights
Journalist & Content Writer
Independent
November 2018 - Present (5 years 6 months)
Communications Manager
German Swiss International School
August 2013 - November 2018 (5 years 4 months)
Education Highlights
Masters, Journalism
The University of Hong Kong
September 2015 - June 2017 (1 year 10 months)
Masters of Management, Marketing Management
Macquarie Graduate School of Management
September 2004 - September 2006 (2 years 1 month)
Portfolio
K11 Musea in Hong Kong
Salaam Gateway - Global Islamic Economy Gateway
COVID-19: More Than $6 Bln in Potential Losses for Southeast Asia Tourism, Direct Impact on UAE ‘High' - Analyst
Silkwinds - Lombok Insider Guide
Perspektive – Die Einladung zu einer Karriere im Bildungswesen
How to Increase Leadership Effectiveness Through Facilitated Learning
Blacklane Blog
Five of the Most Luxurious Hotels in the World
K11 Musea in Hong Kong
Salaam Gateway - Global Islamic Economy Gateway
COVID-19: More Than $6 Bln in Potential Losses for Southeast Asia Tourism, Direct Impact on UAE ‘High' - Analyst
Silkwinds - Lombok Insider Guide
Perspektive – Die Einladung zu einer Karriere im Bildungswesen
How to Increase Leadership Effectiveness Through Facilitated Learning
Blacklane Blog
Five of the Most Luxurious Hotels in the World
Resume
Journalist & Content Writer
Independent
November 2018 - Present (5 years 6 months)
- Worked across a range of disciplines, including feature, blog post, and ghostwriting, and specializes in travel, architecture, and design.
- Produced content for web and print, both in English and German.
- Appeared in award-winning magazines like Silkwinds Magazine (SilkAir inflight magazine), CNBC Global Traveler, Business Jet Traveler, Culture Trip, Fodor’s Travel, Viator/Tripadvisor, Architectural Record, Metropolis Magazine, MoreThanDesign, South China Morning Post, Hong Kong Free Press, and specialist trade publications.
- Contributed to the Annual Report of Hong Kong's Hospital Authority, New Territories East Cluster, edited Sappi Tradings quarterly newsletter (distributed in three languages to over 70 countries worldwide), and ghostwrote for the marketing arm of a renowned newspaper.
Communications Manager
German Swiss International School
August 2013 - November 2018 (5 years 4 months)
- Developed and implemented the branding, communications, marketing, promotion, and social media strategies for the school.
- Led and coordinated communications initiatives, ensured consistency of messaging and alignment with the school’s vision, mission, and value proposition.
- Developed content strategy and led content development to align with organizational goals across multiple communications channels.
- Identified trends and new developments that impact strategic marketing plans, and advised senior management team.
- Supported the school’s principal and senior management by drafting and editing communications as needed
- Provided direction for the school’s external media relations activities.
- Managed relationships with external vendors, including designers, copywriters, photographers, videographers, and agencies.
Education
Masters, Journalism
The University of Hong Kong
September 2015 - June 2017 (1 year 10 months)
Masters of Management, Marketing Management
Macquarie Graduate School of Management
September 2004 - September 2006 (2 years 1 month)