Creative Director

Simond Chew

Past clients include HSBC, Wyeth, Pfizer, Coke, Visa, & Unilever.

Simond Chew is a Multidisciplinary Creative with more than 20 years of experience creating innovative and effective solutions that positively impact businesses and their customers. Through different agencies, he has worked with multiple prominent clients such as Huggies, Wyeth, Coca-Cola, Unilever, Standard Chartered, HSBC, Invidia, Martell VSOP, Sentosa, Resorts World, Suntec, Haagen Dazs, Nestle, Ford Motor, LG Electronics, UNICEF, and many more. At JWT Hong Kong, he oversaw the development of the HSBC 150th Anniversary Augmented Reality Banknote Mobile App and its completion within three months. It became the No. 1 app in the Hong Kong App Store and the banknote received more than 8 million subscriptions. And at TBWA\Tequila Singapore, he led, conceptualized, and successfully launched Martell VSOP “The Ultimate Start-up Space” project which generated a 40% increase in search traffic for Martell and $597,000 of free PR coverage.