Simond Chew
Creative Director

Simond Chew

Past clients include HSBC, Wyeth, Pfizer, Coke, Visa, & Unilever.
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About

Simond Chew is a Multidisciplinary Creative with more than 20 years of experience creating innovative and effective solutions that positively impact businesses and their customers. Through different agencies, he has worked with multiple prominent clients such as Huggies, Wyeth, Coca-Cola, Unilever, Standard Chartered, HSBC, Invidia, Martell VSOP, Sentosa, Resorts World, Suntec, Haagen Dazs, Nestle, Ford Motor, LG Electronics, UNICEF, and many more. At JWT Hong Kong, he oversaw the development of the HSBC 150th Anniversary Augmented Reality Banknote Mobile App and its completion within three months. It became the No. 1 app in the Hong Kong App Store and the banknote received more than 8 million subscriptions. And at TBWA\Tequila Singapore, he led, conceptualized, and successfully launched Martell VSOP “The Ultimate Start-up Space” project which generated a 40% increase in search traffic for Martell and $597,000 of free PR coverage.

Employment

10 roles
Jul 2017 - Present 8 years 10 months
Creative and Design Consultant
Independent
  • Assisted creative agencies including EG+, Digitas, R/GA, Ogilvy, JWT, Publicis, TSLA, GTB Shanghai, and Civilization Shanghai, with local, and regional campaigns and pitches.
May 2014 - Apr 2017 2 years 11 months
Regional Head of Art
JWT Hong Kong
  • Supervised an art director and a designer.
  • Oversaw and provided art direction and design for the HSBC global and regional campaigns across Asia-Pacific. Coordinated with different stakeholders on regional and global projects.
  • Oversaw the development of the HSBC 150th Anniversary Augmented Reality Banknote Mobile App and completed it within three (3) months. It became the No. 1 app in the Hong Kong App Store and the banknote received more than 8 million subscriptions.
  • Conceptualized, designed and art directed the integrated advertising campaign that led users to download the HSBC AR Mobile App.
Jul 2013 - May 2014 10 months
Creative Director
TBWA Shanghai
  • Supervised a team of four creatives.
  • Provided creative direction for Wyeth and Illuma infant nutrition formula, Metro Group, and Standard Chartered Bank.
Apr 2012 - Jul 2013 1 year 3 months
Creative Director
Ogilvy Shanghai
  • Supervised a team of six creatives.
  • Provided creative direction for Huggies, Coke Beverages (Yuan Ye Tea, Sokenbicha), Unilever (Dove), and Dumex.
Mar 2011 - Aug 2011 5 months
Creative Group Head (Activation)
Saatchi & Saatchi Singapore
  • Supervised a team of two creatives.
  • Provided creative and art direction for Invidia, and NCPG (National Council for Problem Gambling).
Aug 2007 - Mar 2011 3 years 7 months
Creative Group Head (Integrated)
TBWA Tequila Singapore
  • Supervised a team of two creatives.
  • Provided creative and art direction for Martell VSOP, Haagen Dazs, Visa, Sentosa, Resorts World, Suntec, and UNICEF.
  • Created and launched Martell VSOP “The Ultimate Start-up Space” which generated a 40% increase in the search traffic for Martell and $597,000 of free PR coverage.
  • Conceptualized, designed and art directed the Martell VSOP "The Ultimate Start-up Space" integrated advertising campaign, as well as overseeing the design and development of the campaign microsite.
  • Achieved new business wins including Martell VSOP, Haagen Dazs, and Resorts World.
Jun 2006 - Oct 2007 1 year 4 months
Senior Art Director
JWT Malaysia
  • Provided art direction and design for HSBC, Nestle Ice-cream, Ford Motor Company, LG Electronics, Hi-5 Bread, Great Eastern Insurance, Extra Joss Energy Drink, and Celcom/Vodafone.
  • Achieved new business wins including Tourism Malaysia (Middle-East and India Markets), Great Eastern Insurance, and Extra Joss Energy Drink (Southeast Asia Market).
Jan 2004 - Jun 2006 2 years 5 months
Senior Art Director
BBDO Proximity Singapore
  • Provided art direction and design for Tiger Beer, ABC Extra Stout, Pfizer, Keppel Land, Emirates Airlines, KFC, Pizza Hut, Visa, and Mitsubishi Motors.
Jan 2001 - Jan 2004 3 years
Art Director
Y&R Wunderman Singapore
  • Provided art direction and design for Singtel, IBM, APL, and Citibank.
  • Won the agency’s first Cannes Silver Lion for Direct.
Jul 1999 - Jan 2001 1 year 6 months
Art Director
FCA! Singapore
  • Provided art direction and design for HBO, Epson, and Harmony Telecommunications.

Education

Dec 2020 - Jun 2021 6 months
Certificate, UX Design and Design Management
Nanyang Technological University
Jun 1998 - May 1999 11 months
Bachelor of Design, Graphic Design
RMIT University
May 1993 - Jun 1996 3 years 1 month
Diploma in Graphic Design, Photography
Nanyang Academy of Fine Arts

Portfolio

5 items