Judy Hsu
UX Researcher

Judy Hsu

Worked with IDEO, Nestle, and PepsiCo.
Work with Judy Work with a UX Researcher

About

Judy Hsu is a UX researcher with expertise in design research, segmentation, brand strategy, new product development, participatory design, and commercialization. She has worked on client projects ranging from startups to multinational CPG firms, focusing on integrating design thinking culture and practices at an organizational level, such as custom-designed employee training programs and innovation labs. At the Nielsen Company, she has provided consumer insights and analytics for Kraft Foods, servicing all product categories for the retail, brand, and new product innovation teams. She was previously a Design Lead at IDEO, where she lead its 'Design for Food' Studio. She has a Masters in Food Studies and Food Policy at New York University.

Employment

5 roles
Apr 2014 - Jul 2018 4 years 3 months
Design Lead
IDEO

IDEO is a global design and innovation company.

  • Supported its mission of stewarding positive change in food via human-centered design, as a senior lead in IDEO’s ‘Design for Food’ Studio.
  • Integrated design thinking culture & practices at an organizational level, including custom-designed employee training programs and innovation labs.
  • Developed studio upkeep on consumer, industry, and technological trends in the food.
Feb 2018 - Jul 2018 5 months
Weekend Donut Baker
Bob's Donuts

Bob's Donuts is a donut shop in San Francisco, CA that is dedicated to preserving the art of making handmade donuts and pastries.

  • Mixed, formed, and fried dough to produce donuts, according to work order.
  • Decorated donuts as part of making good quality products.
  • Provided accurate measurements, while minimizing waste.
  • Maintained good customer service.
Oct 2010 - Apr 2014 3 years 6 months
Senior Marketing & Insights Manager
The Culinary Edge

The Culinary Edge works across the food and restaurant industry to bring delicious and exciting products to life for local, national and global companies.

  • Created and implemented the company’s new consumer insights offering.
  • Managed marketing and PR activities.
  • Determined ways to gather relevant data about customers and potential consumers.
Jun 2005 - Oct 2010 5 years 4 months
Client Manager
The Nielsen Company

Nielsen is a global information & measurement company, provides market research, insights & data about what people watch, listen to & buy.

  • Provided consumer insights & analytics for Kraft Foods, servicing all product categories for the retail, brand and new product innovation teams.
  • Performed research to identify new potential clients.
  • Created presentations to inform potential or existing clients about their company's products or services.
  • Maintained client-business relationships.
Jan 2001 - Dec 2004 3 years 11 months
Sensory Lab Technician
Nestlé USA

Nestlé is the world's leading nutrition, health, and wellness company.

  • Assisted with QA & flavor studies for confections, cream, coffee, beverage, and creamers.
  • Created required draft test materials to execute sensory and employee consumer testing from criteria provide by sensory scientist.
  • Finalized and validated test design in the appropriate sensory software application.

 

Education

Sep 2018 - Apr 2019 7 months
Master of Arts, Food Studies & Food Policy
New York University
Aug 2008 - Aug 2009 1 year
Professional Cookery, Cookery
Kendall College
Aug 2001 - May 2005 3 years 9 months
Bachelor of Arts, Marketing & Decision Sciences
Miami University

Portfolio

1 item