Derek Jacobson
SEO Strategist

Derek Jacobson

Worked with 3M and Target.
Work with Derek Work with a SEO Strategist

About

Derek Jacobson is an SEO specialist with over 10 years of experience in technical and e-commerce SEO working with companies like Target, 3M, and Chicago Steak Company. He has worked with different clients across all types of industries and helped websites grow weekly organic sessions through content marketing. Derek was nominated as a finalist for Search Engine Land’s The Landy Awards for “Best Overall SEO Initiative – Small Business” in 2017.

Employment

5 roles
May 2016 - Present 10 years
SEO Consultant
Independent
  • Founded Djital Search and Emerald Consulting.
  • Provided technical SEO audits and site recommendations for e-commerce websites.
  • Created SEO strategies targeting ideal personas for clients.
  • Managed keyword research and on-page SEO implementations.
  • Oversaw and implemented site migrations.
  • Performed link building outreach and prospecting.
  • Provided monthly traffic and keyword reports.
  • Created content marketing strategies based on competitive landscape and semantic search.
  • Nominated as a finalist for Search Engine Land’s The Landy Awards for “Best Overall SEO Initiative – Small Business” – 2017.
  • Worked with over 100 clients ranging from Fortune 500 companies to solo law firm practices.
Sep 2016 - Jun 2017 9 months
SEO Consultant
3M
  • Created custom site crawls to create category sitemaps for channel partners.
  • Worked with business divisions to create Share of Voice reports identifying new business opportunities.
  • Provided analysis for e-commerce sites to enhance product placement and visibility.
  • Customized web scrapers to pull product and category information from channel partner websites.
  • Handled the migration of IBG division website to the new platform.
  • Mapped URL redirects for over 15,000 web pages.
Mar 2013 - May 2016 3 years 2 months
Senior SEO Analyst
Target
  • Managed site taxonomy changes based on traffic and search trends.
  • Performed SEO site audits to catch technical issues after site releases.
  • Created dynamic landing pages to increase organic traffic through long-tailed keywords.
  • Developed high-quality page formula for quicker page indexing.
  • Educated category managers on SEO best practices to increase site traffic.
  • Tracked and monitored over 55,000 keywords for targeting higher qualified traffic in Brightedge.
  • Monitored site traffic for natural search and keywords with Site Catalyst.
  • Created reports to monitor and track SEO data trends.
  • Worked with developers to improve onsite SEO.
  • Managed 1,800 Google+ Local and Bing Business Portal Listings.
  • Created title tags and meta descriptions for Target.com.
Jun 2012 - Mar 2013 9 months
SEO Specialist
Dominium
  • Managed and implemented all SEO strategies for over 150 websites.
  • Tracked web traffic for all 150 sites with Google Analytics and provided insights and customized reports and presented to marketing team monthly.
  • Handled 55 PPC campaigns.
  • Created web marketing content for each website based on keywords.
  • Updated corporate website with CORE CMS.
  • Created link building strategies and implemented other SEO tactics.
Oct 2011 - Jun 2012 8 months
Local SEO Specialist
Thomson Reuters (Find Law)
  • Create XML, KML, and hCards for onsite optimization.
  • Optimized and created Google place pages for clients to improve local search through SEO best practices.
  • Geo-coded images to be used in local listings to improve geo search results.
  • Created and optimized Bing and Yahoo local business listings.

Education

Sep 2006 - Dec 2010 4 years 3 months
Marketing Management, Business
University of St Thomas
Sep 2006 - Dec 2010 4 years 3 months
Entrepreneurship, -
University of St Thomas

Portfolio

1 item