<ul><li>Founded Djital Search and Emerald Consulting.</li><li>Provided technical SEO audits and site recommendations for e-commerce websites.</li><li>Created SEO strategies targeting ideal personas for clients.</li><li>Managed keyword research and on-page SEO implementations.</li><li>Oversaw and implemented site migrations.</li><li>Performed link building outreach and prospecting.</li><li>Provided monthly traffic and keyword reports.</li><li>Created content marketing strategies based on competitive landscape and semantic search.</li><li>Nominated as a finalist for Search Engine Land’s The Landy Awards for “Best Overall SEO Initiative – Small Business” – 2017.</li><li>Worked with over 100 clients ranging from Fortune 500 companies to solo law firm practices.</li></ul>

SEO Consultant

<ul><li>Created custom site crawls to create category sitemaps for channel partners.</li><li><span style="background-color: transparent;">Worked with business divisions to create Share of Voice reports identifying new business opportunities.</span></li><li>Provided analysis for e-commerce sites to enhance product placement and visibility.</li><li>Customized web scrapers to pull product and category information from channel partner websites.</li><li>Handled the migration of IBG division website to the new platform.</li><li>Mapped URL redirects for over 15,000 web pages.</li></ul>

<ul><li>Managed site taxonomy changes based on traffic and search trends.</li><li>Performed SEO site audits to catch technical issues after site releases.</li><li>Created dynamic landing pages to increase organic traffic through long-tailed keywords.</li><li>Developed high-quality page formula for quicker page indexing.</li><li>Educated category managers on SEO best practices to increase site traffic.</li><li>Tracked and monitored over 55,000 keywords for targeting higher qualified traffic in Brightedge.</li><li>Monitored site traffic for natural search and keywords with Site Catalyst.</li><li>Created reports to monitor and track SEO data trends.</li><li>Worked with developers to improve onsite SEO.</li><li>Managed 1,800 Google+ Local and Bing Business Portal Listings.</li><li>Created title tags and meta descriptions for Target.com.</li></ul>

Senior SEO Analyst

<ul><li>Managed and implemented all SEO strategies for over 150 websites.</li><li>Tracked web traffic for all 150 sites with Google Analytics and provided insights and customized reports and presented to marketing team monthly.</li><li>Handled 55 PPC campaigns.</li><li>Created web marketing content for each website based on keywords.</li><li>Updated corporate website with CORE CMS.</li><li>Created link building strategies and implemented other SEO tactics.</li></ul>

SEO Specialist

<ul><li>Create XML, KML, and hCards for onsite optimization.</li><li>Optimized and created Google place pages for clients to improve local search through SEO best practices.</li><li>Geo-coded images to be used in local listings to improve geo search results.</li><li>Created and optimized Bing and Yahoo local business listings.</li></ul>

Local SEO Specialist

Upwork Freelancer Derek J. is here to help: Technical SEO Expert | eCommerce SEO & Local SEO Consultant

Derek Jacobson

English (British)

Derek Jacobson is an SEO specialist with over 10 years of experience in technical and e-commerce SEO working with companies like Target, 3M, and Chicago Steak Company. He has worked with different clients across all types of industries and helped websites grow weekly organic sessions through content marketing. Derek was nominated as a finalist for Search Engine Land’s The Landy Awards for “Best Overall SEO Initiative – Small Business” in 2017.

Derek Jacobson

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