Kayla Gonzales
Social Media Management Expert

Kayla Gonzales

Social media manager & strategist, event manager & web designer.
Work with Kayla Work with a Social Media Management Expert

About

Kayla Gonzales is a social media manager specializing in social media strategy, content calendar production and management, content creation, community engagement and communication, promotion ad campaigns, lead generation, and social media monitoring. She has worked with B2B and B2C companies as well as clients within various sectors, such as lifestyle, travel, and nonprofits. Her skills also include event production and management, content marketing, web design, digital analytics, market research, and project coordination.

Employment

4 roles
Apr 2019 - Present 7 years 1 month
Full-service Marketing Specialist
Independent
  • Developed client strategy and content for social media channels, email campaigns, blog pages, and website interface (overall 50% content output and 30% audience engagement increase).
  • Led the development via connection of social media ad strategy, website content strategy and CRM platforms.
  • Managed community maintenance and relationship building, including current clients, client leads, vendors, and partners, via all marketing platforms.
  • Provided corporate networking event production and event marketing to increase client awareness, community relationship building and lead conversion.
Sep 2016 - Present 9 years 8 months
Social Media Manager & Project Coordinator
Independent
  • Provided social media management services, including social media strategy, content calendar production and management, content creation, community engagement and communication, promotion ad campaigns, lead generation, and social media monitoring. 
  • Worked with B2B and B2C companies as well as clients within various sectors, such as lifestyle, travel, and nonprofits.
Jul 2018 - Feb 2019 7 months
Project Coordinator
Texas International Wine Competition

Texas International Wine Competition helps raise awareness of Texas wines while raising money for charity.

  • Created sponsorship strategy and marketing plan which garnered 80% of funds necessary through corporate/personal sponsorships and event sales for the 2018 competition season.
  • Developed marketing material which acquired a 20% increase of new and returning winemakers and wineries to enter into the 2018 competition season.
  • Managed and executed social media and media relations strategy with a 75% increase in content output and 30% increase in community engagement.
  • Led organization and strategy that efficiently and effectively produced the 2018 TXIWC including transportation and lodging logistics, venue design and setup, vendor and event contacts relationship management, and the 2018 volunteer program.
Oct 2015 - Jan 2017 1 year 3 months
Digital Media Marketing Strategist
Kevin York Communications

Kevin York Communications provides strategic content, social media, digital marketing, and public relations services.

  • Provided communication services with an average of 30% yearly engagement performance increase for agency clients, including social media strategy, management and execution with monthly analytic reporting; content marketing strategy, writing and management such as blogs, press releases, and multimedia; public relations strategy and management; and large scale conference preparations including pre/real-time/post event marketing.
  • Interfaced with client teams on a weekly basis to plan and execute programs, creative ideas, and deliverables.
  • Managed the KYC social media program with a 40% yearly engagement increase, aided in lead and new business generation with a 25% yearly increase, developed content marketing material and aided in company rebranding (new website, graphics, written content, purpose and profile).

Education

Sep 2013 - Jun 2015 1 year 9 months
BA in Journalism, Media Studies
San Diego State University

Portfolio

1 item