Rebecca Elley
B2B Tech Content

Rebecca Elley

Past clients include IKEA and General Pants.
Work with Rebecca Work with a B2B Tech Content

About

Rebecca Elley has nine years' experience as a copywriter and content manager for a range of websites, including Mozo, Carsguide, Thrifty, and General Pants. She has produced guides for B2B consumers, SEO-friendly B2C blogs, product descriptions, and copy for landing pages. At Teachers Mutual Bank, she has created both long- and short-form content for the site, direct mail to members, and social platforms. Her past clients also include IKEA, Hayman Island, the PawClub, FPA, Urbanest, SiteMinder, and theBookingButton.

Employment

6 roles
Jul 2017 - Present 8 years 10 months
Content Manager
Teachers Mutual Bank Limited
  • Created a range of content, both long- and short-form, for the Teachers Mutual Bank website, direct mail to members, and social platforms.
  • Wrote content and articles, which are engaging and SEO-friendly.
  • Worked with brand managers and the regulatory team to ensure the content meets the requirements of the bank.
Jun 2011 - Present 14 years 11 months
Content Writer & Copywriter
Independent
  • Wrote for a range of websites to help improve their online presence.
  • Created blogs, guides, product descriptions, and site copy based on client briefs.
  • Ensured all content is of high quality.
  • Brainstormed content ideas for clients when requested.
  • Clients: IKEA, General Pants, Hayman Island, the PawClub, FPA, Urbanest, SiteMinder, and theBookingButton.
May 2016 - Jun 2017 1 year 1 month
Content Manager
Mozo.com.au

Mozo.com.au is a financial comparison website in Australia.

  • Managed a team of three in-house writers.
  • Increased the unique traffic to the website by 68% year on year.
  • Edited property and finance related articles produced by Mozo’s in-house writers.
  • Monitored the traffic to the Mozo website to ensure the team is meeting both weekly and monthly targets.
  • Liaised with external websites for link opportunities.
May 2015 - May 2016 1 year
Lifestyle & Money Editor
Mozo.com.au

Mozo.com.au is a financial comparison website in Australia.

  • Promoted to the position of editor, taking on a more strategic role in driving users to the site and implementing the editorial calendar.
  • Wrote articles and guides for the Mozo website.
  • Created the editorial calendar.
  • Mentored junior writers in the content team.
May 2015 - May 2016 1 year
Lifestyle & Money Writer
Mozo.com.au

Mozo.com.au is a financial comparison website in Australia.

  • Produced the daily news articles and blogs.
  • Wrote topical news articles about changes in the financial space and Australia’s property market to help drive consumers to the Mozo website.
  • Created user-friendly guides to break down the complex world of finance and make hard to understand topics more digestible.
  • Posted on Mozo’s social media platforms, including Twitter, Facebook, and Pinterest.
Apr 2012 - May 2014 2 years 1 month
Associate Content Producer
Carsguide.com.au
  • Focused on updating and managing the editorial content on the Carsguide website using the News Corp CMS ExpressionEngine.
  • Wrote motoring reviews and news stories.
  • Edited photos and videos using Photoshop and Adobe Premiere Pro.
  • Analyzed the website traffic using Google Analytics.

Education

Jan 2015 - Dec 2016 1 year 11 months
Graduate Certificate of Media Arts & Production, Communication & Media Studies
University of Technology Sydney
Jan 2009 - Dec 2011 2 years 11 months
Bachelor of Media, Communications & Journalism
University of New South Wales
Jan 2007 - Dec 2009 2 years 11 months
Advanced Diploma of Business, Advertising
Ultimo College

Portfolio

7 items