Annalisa Fiorentino
Healthcare Writer

Annalisa Fiorentino

Worked with HCA Healthcare, Bupa, & British Red Cross.
Work with Annalisa Work with a Healthcare Writer

About

Annalisa Fiorentino is a content writer and editor with a decade of experience working with industry leaders from entertainment giants and charities to blue-chip companies. She has written and edited various content for clients such as Bupa, British Museum, Comic Relief, HCA, Visit Britain, University of Greenwich, and more. At British Red Cross, she produced blogs and articles for the website and social media, optimized content for SEO, and edited the organization's magazine. Annalisa is also skilled in CMS, Adobe InDesign, and Photoshop.

Employment

7 roles
Mar 2020 - Present 6 years 2 months
Digital Content Manager & Product Owner
Ravensbourne University
  • Oversaw all digital channels for the university.
  • Managed new website launch including writing, TOV, and digital content strategy.
  • Managed web development agency and client acceptance.
  • Created digital campaigns for audience engagement and to meet KPIs.
  • Managed digital team of three direct reports.
Nov 2019 - Mar 2020 4 months
Senior Digital Copywriter
Bupa Cromwell Hospital
  • Worked on digital transformation program for flagship Bupa hospital.
  • Provided project management, coordinating and planning content production with key stakeholders.
  • Wrote about a range of policies, medical conditions, treatments, and surgical facilities.
  • Worked with a range of stakeholders to establish tone of voice (TOV).
  • Maintained brand guidelines and business objectives across all copy.
  • Handled UX writing and scoping user journey.
  • Worked closely with senior digital team, medical consultants, and other medical professionals.
Apr 2019 - Nov 2019 7 months
Senior Content Editor
British Museum
  • Developed content strategy and TOV for new museum website.
  • Created digital content marketing plan in line with organizational objectives.
  • Provided stakeholder engagement and management.
  • Reported to senior management and steering committee.
  • Helped to embed the site within the organization.
  • Provided project management, creating workflows, IA, content schedules, and calendars CV.
  • Planned and wrote features, articles, and static content.
  • Developed content including video modules, podcasts, and 3D elements.
  • Handled content design, UX writing and editing.
  • Worked with content production and image manipulation in Drupal.
Jan 2019 - Aug 2019 7 months
Content Writer
Comic Relief
  • Wrote content to support Red Nose Day campaign.
  • Managed and edited content within CMS.
  • Built pages and maintained website.
  • UX writing for best user journey.
Jan 2018 - Dec 2018 11 months
Senior Digital Copywriter
HCA Healthcare UK
  • Worked on large-scale migration project involving multiple different sites.
  • Coordinated and planned marketing content production with key stakeholders.
  • Wrote about a range of medical conditions, treatments, and surgical facilities.
  • Provided UX writing for best user journey.
  • Worked with a range of stakeholders to establish tone of voice (TOV).
  • Edited and published new and existing content in Sitecore.
  • Maintained brand guidelines and business objectives across all copy.
  • Worked closely with SMEs, senior management team, including CEO, marketing managers, consultants, and other medical professionals.
  • Supported a large-scale content migration project.
  • Worked in agile environment.
Oct 2017 - Jan 2018 3 months
Creative Copywriter
Visit Britain
  • Researched, wrote, and developed content for new flagship marketing campaign.
  • Developed content strategy for social media channels, monitoring success and reporting back.
  • Created lively, engaging features and social media content across sub and primary brands.
  • Provided community management across social channels.
  • Analyzed content performance and refined content and strategy.
  • Used Drupal CMS, Iconosquare, Hootsuite, and Onlypult to schedule social content and upload features.
Jul 2017 - Oct 2017 3 months
Digital Editor
Notting Hill Housing Charity
  • Designed creative content across website and social media channels.
  • Ensured content is on-brand, accessible, and SEO optimized.
  • Worked with internal and external stakeholders to plan, develop, and deliver digital content.
  • Managed a team of sub-editors and advised on editorial best practice for digital channels.
  • Analyzed use of digital channels, taking action to continuously improve content performance.
  • Supported and managed digital and development projects, ensuring functionality is fit-for-purpose and user-friendly.

Education

Jan 2009 - Aug 2010 1 year 7 months
NCTJ Certificate, Newspaper Reporting
NoSweat Journalism Training
Sep 1999 - Jun 2001 1 year 9 months
BA (Hons), English Literature
Queen Mary College, University of London