About
James Corbin is a paid search specialist with hands-on experience managing and optimizing campaigns across Google Ads, Microsoft Ads, and programmatic platforms. He previously supported paid search efforts at DoorDash, where he worked on high-volume campaign structures, bid strategies, and performance analysis in a fast-paced marketplace environment. His skill set spans keyword research, A/B ad copy testing, audience segmentation, conversion tracking, and budget allocation across both B2B and B2C verticals. He is proficient in Google Analytics, Looker Studio, SA360, and Excel-based reporting for campaign performance. His B2C work has centered on driving efficient customer acquisition at scale, while his B2B experience includes lead generation through search with a focus on CPL and pipeline metrics. James brings a data-driven approach to paid search, grounded in platform mechanics and performance measurement.