Aleczander Gamboa
Content Strategist

Aleczander Gamboa

Copywriter, content producer, digital marketer, & journalist.
Work with Aleczander Work with a Content Strategist

About

Aleczander Gamboa is a copywriter, content producer, and digital marketer with experience creating content for several brands across a range of industries, from fashion and grooming to e-commerce startups disrupting the tech industry. His expertise includes content strategy, content creation, SEO blog writing, email marketing campaigns, brand voice development, social media management, paid media strategy, SEM, and CMS management. As a journalist, he has regularly been published in premium, independent, and niche publications such as Popsugar, Herald Sun, D’Marge, ArtsHub, and Virgin Australia Melbourne Fashion Festival, to name a few.

Employment

7 roles
Jan 2013 - Present 13 years 3 months
Content Producer & Copywriter
Independent
  • Created SEO copy, email campaigns, features, interviews, and advertorials.
  • Clients: Brosa, Futurewood, D’Marge, and Scout/Broadsheet, to name a few.
Sep 2019 - Jan 2020 4 months
Content Manager
Men's Biz

Men's Biz is an Australian specialist retailer of men's grooming products with stores and barber shops in Melbourne, Sydney, and Canberra.

  • Developed content strategy, using Google Keyword Planner to analyze trending topics and average monthly search volumes for keywords to build blog schedule.
  • Planned, wrote, and executed all blog content for launch.
  • Used Planoly to manage Instagram account. Also scheduled, designed, wrote captions and posted regular content to relaunch Instagram account and increase following count.
  • Managed email marketing, using MailChimp for build fortnightly email campaigns.
  • Created short videos for IGTV, including grooming tutorials.
  • Copyedited product descriptions written by the training manager.
Oct 2018 - Aug 2019 10 months
Technical Marketing Specialist
WingArc Australia

WingArc is a unified business intelligence IoT platform for retail, transportation, and logistics.

  • Provided social media management for Facebook, Twitter, and LinkedIn; created posts and images, and interpreted analytics.
  • Optimized marketing funnel to convert lead generation into sales.
  • Used Google Ads to optimize paid marketing initiatives (SEM management).
  • Utilized SEOMoz to analyze SEO initiatives and determine areas of improvement.
Apr 2018 - Aug 2018 4 months
Content Marketing Manager
Giant Printing Group

Giant Printing Group operates four businesses in the wedding and design industry.

  • Managed all content, marketing, and social media strategies.
  • Used Google AdWords for ongoing keyword discovery and research.
  • Developed community outreach for link building and SEO optimization.
  • Managed influencer collaborations.
May 2017 - Apr 2018 11 months
Content Writer
Brosa

Brosa is an Australian designer furniture marketplace.

  • Ensured all digital content was in line with branding and tone of voice.
  • Managed email marketing via Bronto.
  • Produced SEO copy to enhance Google Search ranking and page visibility.
  • Created copy for daily EDM, using Persado to optimize customer engagement.
  • Used Google Analytics to analyze site sessions and acquisitions for marketing.
  • Developed content marketing strategies with the product merchandising team.
  • Wrote product descriptions and blog articles.
Aug 2016 - Apr 2017 8 months
Editorial Assistant
SitePoint

SitePoint is a Melbourne-based website, and publisher of books, courses, and articles for web developers.

  • Managed social media accounts with Buffer and Google Analytics.
  • Used Buzzsumo for multi-distribution and influencer outreach.
  • Copyedited submissions for optimal SEO keywords, meta descriptions, layout, images, and consistency.
  • Assisted marketing team with sponsorship promotion, syndicated content and potential leads.
  • Analyzed SEO keywords and Google Search to forecast future content.
Mar 2013 - Jan 2017 3 years 10 months
Digital Content Writer
The F

The F is a fashion, lifestyle, and culture website in Australia.

  • Produced value-driven content about fashion, food, and lifestyle in Australia.
  • Created various content, including long-form features, reviews, advertorials, and interview articles.
  • Liaised with publicists, premium, and emerging brands to produce tailored content that positioned both stakeholders as industry leaders.

Education

Jan 2013 - Dec 2015 2 years 11 months
Bachelor of Arts, Journalism & Communications
Monash University

Portfolio

4 items