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Yawen Lu

Yawen Lu

Editor-in-chief at Wine & Dine Experience Pte Ltd.

Yawen Lu is a content writer specializing in the food industry. She writes a range of content, from food and restaurant reviews, step-by-step recipes, interviews, feature articles, op-eds, as well as SEO and social media content. Yawen is also the editor-in-chief of one of Singapore's oldest luxury food magazine. Her specialization topics also include lifestyle, travel, and events.

Food Industry Writing
Food & Beverage Content
Food Reviews
Restaurant Reviews
Recipe Writing
Interviews
Feature Writing
SEO Writing
Copywriting
Op-eds
Social Media Content Creation
Public Relations
Press Releases
Events Services Content
Yawen Lu

Yawen Lu

Editor-in-chief at Wine & Dine Experience Pte Ltd.

Yawen is Available for Projects

Work with Yawen

Employment Highlights

Content Writer

Independent

January 2016 - Present (5 years 5 months)

Editor-in-chief

Wine & Dine Experience Pte Ltd

January 2020 - Present (1 year 5 months)

Writer

Wine & Dine Experience Pte Ltd

May 2014 - December 2015 (1 year 7 months)

Public Relations & Copywriter

Mosaic Singapore

March 2013 - April 2014 (1 year 1 month)

Education Highlights

Bachelor of Communication

Murdoch University

January 2012 - December 2013 (1 year 11 months)

Diploma

Ngee Ann Polytechnic

January 2007 - December 2009 (2 years 11 months)

Portfolio

I Have a Room With Everything Too (Supplement) - Sentiments on Paper

Breaking the Stereotypes

Hygge Watches Bring Scandinavian-Japanese Design to Singapore

A 50-year Old Identity Crisis

The Grass Is Greener Here

Wine and Dine

Chef Beppe De Vito Makes Art You Can Eat

I Have a Room With Everything Too (Supplement) - Sentiments on Paper

Breaking the Stereotypes

Hygge Watches Bring Scandinavian-Japanese Design to Singapore

A 50-year Old Identity Crisis

The Grass Is Greener Here

Wine and Dine

Chef Beppe De Vito Makes Art You Can Eat

Resume

Content Writer

Independent

January 2016 - Present (5 years 5 months)

Yawen has written for clients in various industries, including food, lifestyle, and travel.


As a content writer and copyeditor for JWT Singapore:

  • Created web content for Friso, mostly parenting-related SEO articles on babycare.

As a content writer for Foreign Policy Design Group:

  • Wrote FPDG's brand report for Bangkok, transcribing and report for Everyday Karmakamet.

As an app content writer for Sarment:

  • Assisted the in-house content team with short snips on topics ranging from international fine dining restaurants and bars to luxury lifestyle shops.

As a content writer for GOODSTUPH:

  • Produced content for UOB's Travel Insider website, a compilation of 50 notable events/festivals around the world worth travelling for, as well as gathering Instagram images from actual users who have been there.

As a content writer for AAAGENCY DMCC:

  • Drafted up social calendars and related content for F&B accounts in Dubai.

Editor-in-chief

Wine & Dine Experience Pte Ltd

January 2020 - Present (1 year 5 months)

Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.

  • Led this publication in a new direction, focusing on explorations of food culture in and around the region (and the world) with long-form stories.
  • Introduced audiences to Wine&Dine TV for more digestible, approachable forms of content to supplement the themes for each bi-monthly issue.

Writer

Wine & Dine Experience Pte Ltd

May 2014 - December 2015 (1 year 7 months)

Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.

  • Produced monthly lifestyle snips, interviews, step-by-step recipes, travel stories, themed feature articles, and op-eds.
  • Ensured that text provided is suitable in content, format, and style for the intended audiences.

Public Relations & Copywriter

Mosaic Singapore

March 2013 - April 2014 (1 year 1 month)

  • Managed the social media platforms for three stores, including Cumulus, Tyrwhitt General Company and Fiftyfive.
  • Liaised with media for loans and product features.
  • Created press releases for store promotions and Mosaic's brand distribution.
  • Organized Fiftyfive's launch event in May 2013.

Education

Bachelor of Communication, Journalism

Murdoch University

January 2012 - December 2013 (1 year 11 months)

Diploma, Arts & Humanities

Ngee Ann Polytechnic

January 2007 - December 2009 (2 years 11 months)