Yawen has written for clients in various industries, including food, lifestyle, and travel.

As a content writer and copyeditor for JWT Singapore:

• Created web content for Friso, mostly parenting-related SEO articles on babycare.

As a content writer for Foreign Policy Design Group:

• Wrote FPDG's brand report for Bangkok, transcribing and report for Everyday Karmakamet.

As an app content writer for Sarment:

• Assisted the in-house content team with short snips on topics ranging from international fine dining restaurants and bars to luxury lifestyle shops.

As a content writer for GOODSTUPH:

• Produced content for UOB's Travel Insider website, a compilation of 50 notable events/festivals around the world worth travelling for, as well as gathering Instagram images from actual users who have been there.

As a content writer for AAAGENCY DMCC:

• Drafted up social calendars and related content for F&B accounts in Dubai.

Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.

• Led this publication in a new direction, focusing on explorations of food culture in and around the region (and the world) with long-form stories.
• Introduced audiences to Wine&Dine TV for more digestible, approachable forms of content to supplement the themes for each bi-monthly issue.

Wine & Dine Experience is a one of Singapore's oldest luxury food magazine.

• Produced monthly lifestyle snips, interviews, step-by-step recipes, travel stories, themed feature articles, and op-eds.
• Ensured that text provided is suitable in content, format, and style for the intended audiences.

• Managed the social media platforms for three stores, including Cumulus, Tyrwhitt General Company and Fiftyfive.
• Liaised with media for loans and product features.
• Created press releases for store promotions and Mosaic's brand distribution.
• Organized Fiftyfive's launch event in May 2013.