Yawen has written for clients in various industries, including food, lifestyle, and travel. As a content writer and copyeditor for JWT Singapore:<ul><li>Created web content for Friso, mostly parenting-related SEO articles on babycare.</li></ul>As a content writer for Foreign Policy Design Group:<ul><li>Wrote FPDG's brand report for Bangkok, transcribing and report for Everyday Karmakamet.</li></ul>As an app content writer for Sarment:<ul><li>Assisted the in-house content team with short snips on topics ranging from international fine dining restaurants and bars to luxury lifestyle shops.</li></ul>As a content writer for GOODSTUPH:<ul><li>Produced content for UOB's Travel Insider website, a compilation of 50 notable events/festivals around the world worth travelling for, as well as gathering Instagram images from actual users who have been there.</li></ul>As a content writer for AAAGENCY DMCC:<ul><li>Drafted up social calendars and related content for F&amp;B accounts in Dubai.</li></ul>

Content Writer

Wine &amp; Dine Experience is a one of Singapore's oldest luxury food magazine.<ul><li>Led this publication in a new direction, focusing on explorations of food culture in and around the region (and the world) with long-form stories.</li><li>Introduced audiences to Wine&amp;Dine TV for more digestible, approachable forms of content to supplement the themes for each bi-monthly issue.</li></ul>

Editor-in-chief

Wine &amp; Dine Experience is a one of Singapore's oldest luxury food magazine.<ul><li>Produced monthly lifestyle snips, interviews, step-by-step recipes, travel stories, themed feature articles, and op-eds.</li><li>Ensured that text provided is suitable in content, format, and style for the intended audiences.</li></ul>

Writer

<ul><li>Managed the social media platforms for three stores, including Cumulus, Tyrwhitt General Company and Fiftyfive.</li><li>Liaised with media for loans and product features.</li><li>Created press releases for store promotions and Mosaic's brand distribution.</li><li>Organized Fiftyfive's launch event in May 2013.</li></ul>

Public Relations & Copywriter

Created a supplement for the exhibition, IHARWET, which ran for a week showcasing Yan Da's personal collection of books and prints.

I Have a Room With Everything Too (Supplement) - Sentiments on Paper

Yawen Lu

Produced an op-ed for Elle Magazine's September 2013 LGBT feature.

Breaking the Stereotypes

Mosaic Singapore (Cumulus) - Hygge Press Release

Hygge Watches Bring Scandinavian-Japanese Design to Singapore

Wrote an op-ed for Wine & Dine Magazine August 2015 issue.

A 50-year Old Identity Crisis

Explored the trend of urban farmers in Singapore such as Edible Gardens and ComCrop, and the chefs or bartenders who use home-grown herbs. Published in Wine & Dine Magazine January  2015 - Urban Gardening.

The Grass Is Greener Here

Wrote an article for Wine & Dine featuring an Italian chef.

Chef Beppe De Vito Makes Art You Can Eat

Created a review of a modern European restaurant.

Never a Dull Lunch at the Dempsey Cookhouse & Bar

Wrote about Once Upon A Secret Supper (OUASS), a pop-up dinner series based in Singapore.

Once Upon A Secret Supper: Dining With Strangers

Produced an article on how a head chef revived Zafferano Italian Restaurant and Lounge.

Andrea De Paola Elevates Zafferano's Italian Cuisine

Created a brief introduction to the traditional technique of aging raw fish in order to create a richer and flavourful profile. Published in Wine & Dine Magazine October 2015 - Aged Sushi.

Fishy Business

Conducted an interview with chef Tim Raue from Berlin, whose flagship restaurant earned him a spot on San Pellegrino's Top 50 Restaurants. Published in Wine & Dine Magazine June 15 - Upclose.

Breaking Conventions

English (British)

Yawen Lu is a content writer specializing in the food industry. She writes a range of content, from food and restaurant reviews, step-by-step recipes, interviews, feature articles, op-eds, as well as SEO and social media content. Yawen is also the editor-in-chief of one of Singapore's oldest luxury food magazine. Her specialization topics also include lifestyle, travel, and events.

Yawen Lu

Employment Highlights

Education Highlights

Portfolio

I Have a Room With Everything Too (Supplement) - Sentiments on Paper

Breaking the Stereotypes

Hygge Watches Bring Scandinavian-Japanese Design to Singapore

A 50-year Old Identity Crisis

The Grass Is Greener Here

Chef Beppe De Vito Makes Art You Can Eat

I Have a Room With Everything Too (Supplement) - Sentiments on Paper

Breaking the Stereotypes

Hygge Watches Bring Scandinavian-Japanese Design to Singapore

A 50-year Old Identity Crisis

The Grass Is Greener Here

Chef Beppe De Vito Makes Art You Can Eat