Sally Fox

Content Writer

Sally Fox

Specializes in blog posts, SEO articles & long-form content.

Sally is a content writer specialising in well-researched and conversational articles and blog posts relating to sustainable business, e-commerce, and marketing. As a copywriter, she produces short-form sales copy, SEO web copy, homepage and About page copy, brand stories and mission statements, landing pages, short-form web copy, product descriptions, social media copy, and Facebook ads. Her past clients include Unilever, National Bank of Bahrain, ZUU Online, Payslip, Sendinblue, Boo London, HAWQ, myViTrend, Hakko Skincare, Diwan Hub, Unsustainable Magazine, and Azneo Ltd.

Content WritingCopywritingSEO WritingLongform ContentReviewsNewslettersShortform ContentSales Funnel CopySEO CopywritingWeb CopywritingWeb Content CreationProduct DescriptionsLanding PagesEDMFacebook AdsB2B CopywritingB2C CopywritingBloggingPress ReleasesTravel WritingblogpSocial Media Copywriting

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Employment Highlights

Content Writer & Copywriter

Independent

April 2018 - Present (8 years)

Education Highlights

Bachelor of Arts (Hons), History of Art & French Studies

University of Warwick

September 2005 - July 2009 (3 years 10 months)

Portfolio

Resume

Content Writer & Copywriter

Independent

April 2018 - Present (8 years)

Sally has written a wide range of content for various clients.


As a content writer for Boo London:

  • Developed a creative brand story for this sustainable water bottle company, flexing the details to suit the consumer audience and potential investor.

As a copywriter for HAWQ:

  • Promoted this new accessories brand for business people with creative web and social media copy embodying their revolutionary spirit.

As a copywriter for myViTrend:

  • Achieved impressive downloads for a new fitness app with energetic app store, web, and social media copy. 

As a copywriter for Hakko Skincare:

  • Created lighthearted yet informative website copy for this alternative skincare brand, simplifying the science to make sales. 

As a copywriter for Diwan Hub:

  • Put this edgy new coworking space on the map with irreverent long and short-form web copy.

As an SEO writer for Payslip:

  • Created B2B SEO content focused on improving Google ranking and enquiries for a global payroll software company.
  • Wrote high-quality, well-researched articles quoting reliable sources to offer value to prospective and current business clients. 

As a contributing writer for Unsustainable Magazine:

  • Devised, researched, and wrote groundbreaking, original content for a digital magazine covering issues surrounding sustainability and equality.

As a content writer for Azneo Ltd:

  • Pitched, researched, and wrote intelligent SEO blog posts and link-building content for an ethical e-commerce business.
  • Built a customer base with travel, wellness, fashion, and lifestyle content promoting the brand’s ethical message while remaining lighthearted and warm.

As a copywriter for National Bank of Bahrain:

  • Provided a banking app the human touch with friendly and personable app copy.

As an SEO writer for ZUU Online:

  • Wrote dynamic SEO content for a finance and lifestyle website aimed at young professionals. Covering travel, finance, work, and lifestyle to boost organic traffic, likes, and shares.
  • Copyedited and proofread finance and HR content translated from Japanese, cementing this online magazine’s professional and authoritative reputation for outstanding content.

As a copywriter for Veralanay:

  • Created on-brand website copy and company documents for this jewellery startup.

As a content writer for Matinee Multilingual:

  • Developed B2B SEO content for a voice-over agency. Improving search engine ranking and building a relationship with clients through conversational but fact-filled blog posts.

Education

Bachelor of Arts (Hons), History of Art & French Studies

University of Warwick

September 2005 - July 2009 (3 years 10 months)