Ashley Poynter
Fintech Content Strategist

Ashley Poynter

Published in Forbes & PaymentsJournal.
Work with Ashley Work with a Fintech Content Strategist

About

Ashley Poynter has over 13 years of experience creating award-winning content for organizations in the fintech and financial services space. She specializes in industry-tailored white papers, articles, thought leadership, and other content creation that drives an audience to action. Her clients include the Illinois Technology Association (ITA), Opus Consulting, FlourishCon, Optimized Workforce, PayArc, and MerchACT, among others. Ashley has also published ghostwritten articles for clients in Forbes, PaymentsJournal, and Digital Transactions.

Employment

5 roles
Oct 2016 - Present 9 years 6 months
Content Strategist & Corporate Storyteller
Independent
  • Managed strategy, production, and execution of content and content marketing campaigns for clients in fintech, B2B, and SaaS.
  • Created content marketing campaigns that double and triple clients’ organic traffic, resulting in increased revenue originating on digital channels.
  • Managed highly specialized team of writers that have authoritative command of fintech technologies, trends, research, and stories.
  • Published ghostwritten articles for clients in Forbes, PaymentsJournal, and Digital Transactions. 
  • Clients: the Illinois Technology Association (ITA), Opus Consulting, FlourishCon, Optimized Workforce, PayArc, and MerchACT, among others.
Apr 2016 - Aug 2016 4 months
Imagination
Senior Client Strategist

Imagination is a content marketing agency for financial services, B2B, retail, and associations. 

  • Ensured each client approached from a strategy and customer service point of view, understanding clients’ business goals/objectives and overall marketing strategy.
  • Focused on both content marketing strategy and account management/client relationships.
  • Helped create content marketing hub for leading financial institution, including digital and content strategy.
Aug 2013 - Apr 2016 2 years 8 months
Chief Storytelling Officer
Macon Raine

Macon Raine is a B2B marketing agency that provides a fractional team of technical creatives to marketing departments that use CRM.

  • Led backwards storytelling through research-backed content creation and promotion strategies to ensure success and ROI.
  • Managed accounts and teams to execute campaigns and projects centered on marketing automation, lead generation, content development, social media strategy and management, email marketing, website creation and redesign, and CRM.
  • Led overall digital strategy to help clients get more customers and increase revenue.
  • Developed and nurtured relationships with clients through deep understanding of their pain and quick and effective resolution via innovative strategy and execution. 
Apr 2013 - Aug 2013 4 months
Senior Social Media Marketing Manager
Queue Marketing Communications

Queue helps clients transform their brands through digital adaptation, content marketing, and marketing automation.

  • Managed all things digital, including search, social media, interactive advertising, email marketing, and experiential marketing, to ensure that they all work together to create one integrated campaign.
  • Oversaw social media advertising, community management, and monitoring efforts.
Jul 2010 - Apr 2013 2 years 9 months
Email Marketing & Social Media Manager
HS2 Solutions, Inc.

HS2 Solutions, Inc. offers e-commerce, web, and mobile development, assurance and test automation, digital marketing, interactive marketing, content management, and analytics and insight solutions.

  • Managed design and ESP (YesMail) vendor relations.
  • Handled successful dynamic email campaign execution and strategy to an active audience of over six million.
  • Coordinated visually appealing and effective email marketing campaigns.
  • Led strategy, testing, and execution of all email marketing campaigns.
  • Developed copy for social media accounts with over 100,000 audience.
  • Executed social media strategy for accounts that contributed to growth from 30,000 fans to over 100,000.
  • Created and managed engaging sweepstakes and promotions on Facebook using Wildfire.
  • Developed ad copy, keywords and strategy for paid search campaigns. 

Portfolio

5 items