<ul><li>Hired by account managers, creative directors, and managing directors from startups and long-established global brands.</li><li>Provided content in the form of thought leadership and journalism, brand positioning, websites, scripts, tone of voice, and straplines.</li><li>Clients: EY, AstraZeneca, Orange, British Gas, BT, The Exeter, EY, Good Energy, Hadek, Mattel, Nationwide, Robert Walters, Telefonica, and Visit Wales.</li></ul>

Brand Copywriter & Consultant

Big Fish are specialists in climate considerate brand strategy, design, and marketing.<ul><li>Helped reposition the UK’s biggest organic brand Yeo Valley. </li><li>Worked directly with a senior team at Yeo Valley; sourced stories and photography, developed a new brand tone, then wrote copy for packs, websites, social media, and ads.&nbsp;</li></ul>

Lead Writer

<ul><li>Wrote all the copy for the National Trust’s Wild Child campaign.</li><li>Worked with Dorset Cereals on their Edible Playgrounds project.</li><li>Helped Coca-Cola with its ingredients copy.</li><li>Recruited graduates for BT.</li><li>Rewrote websites for 02, KPMG, and Vodafone</li><li>Broadcasted Glaxo SmithKline’s drug donation program.</li></ul>

Copywriter & PR

Clipper is a British, fairtrade tea company based in Beaminster, Dorset.<ul><li>Joined Clipper just after its first major rebrand, and with fantastic packaging and tasty teas as leverage Paul helped raise its profile and encouraged trial. </li><li>Nurtured relations with national journalists, wrote copy for packs and web, managed events and wrote many successful award entries.</li></ul>

PR & Communications Specialist

Rufus Leonard is an award-winning, independent creative agency in the UK.<ul><li>Helped brands with their online communications, as well as DM, tone of voice, and brand guidelines.&nbsp;</li><li>Clients: Lloyds TSB, QinetiQ, Shell, Morgan Stanley, Royal Mail, and Mercedes-Benz.</li></ul>

Middleweight Copywriter

Created a flyer for EY to up the applications for its graduate programs in Guernsey.

EY Flyer

Paul Machin

Crafted online product description for Buxton Water. Written for Q&H London.

Buxton Water

Developed the tone of voice, strapline, and web copy for a real estate company.

Completus

Smarter Working 2014: We Got Coders

Helped articulate the positioning of EY's Advisory Services globally.

EY Advisory Services

Wrote use case for a new ThinkTank website.

ThinkTank | Intelligent Stakeholder Engagement

Developed brand positioning and website copy for a media attribution platform.

Verticly

Organizations can hit new heights of customer service and operational efficiency, with newer levels of trust and collaboration.

How blockchain can help turn supply chain into a networked value chain

Created and edited an article for EY’s Performance journal.

EY Performance Portal - Think Tank for Business Performance and Innovation

English (British)

Paul Machin has over 20 years of experience as a copywriter for a range of industries, from business, UX, and tech to higher education and FMCG. He has written various pieces, including thought leadership campaigns, journal and online articles, LinkedIn blogs, video scripts, award entries, and press ads. His past clients include EY, AstraZeneca, Orange, BT, British Gas, Coca-Cola, KPMG, Vodafone, and many others.

Paul Machin

Employment Highlights

Education Highlights

Portfolio

EY Flyer

Buxton Water

Completus

Smarter Working 2014: We Got Coders

EY Advisory Services

ThinkTank | Intelligent Stakeholder Engagement

EY Flyer

Buxton Water

Completus

Smarter Working 2014: We Got Coders

EY Advisory Services

ThinkTank | Intelligent Stakeholder Engagement