Paul Machin
Copywriter

Paul Machin

Clients include EY, AstraZeneca, & Orange.
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About

Paul Machin has over 20 years of experience as a copywriter for a range of industries, from business, UX, and tech to higher education and FMCG. He has written various pieces, including thought leadership campaigns, journal and online articles, LinkedIn blogs, video scripts, award entries, and press ads. His past clients include EY, AstraZeneca, Orange, BT, British Gas, Coca-Cola, KPMG, Vodafone, and many others.

Employment

5 roles
Jun 2012 - Present 13 years 11 months
Brand Copywriter & Consultant
Independent
  • Hired by account managers, creative directors, and managing directors from startups and long-established global brands.
  • Provided content in the form of thought leadership and journalism, brand positioning, websites, scripts, tone of voice, and straplines.
  • Clients: EY, AstraZeneca, Orange, British Gas, BT, The Exeter, EY, Good Energy, Hadek, Mattel, Nationwide, Robert Walters, Telefonica, and Visit Wales.
May 2011 - Jun 2012 1 year 1 month
Lead Writer
Big Fish

Big Fish are specialists in climate considerate brand strategy, design, and marketing.

  • Helped reposition the UK’s biggest organic brand Yeo Valley.
  • Worked directly with a senior team at Yeo Valley; sourced stories and photography, developed a new brand tone, then wrote copy for packs, websites, social media, and ads. 
Jan 2006 - Dec 2011 5 years 11 months
Copywriter & PR
Independent
  • Wrote all the copy for the National Trust’s Wild Child campaign.
  • Worked with Dorset Cereals on their Edible Playgrounds project.
  • Helped Coca-Cola with its ingredients copy.
  • Recruited graduates for BT.
  • Rewrote websites for 02, KPMG, and Vodafone
  • Broadcasted Glaxo SmithKline’s drug donation program.
Jun 2002 - Oct 2005 3 years 4 months
PR & Communications Specialist
Clipper

Clipper is a British, fairtrade tea company based in Beaminster, Dorset.

  • Joined Clipper just after its first major rebrand, and with fantastic packaging and tasty teas as leverage Paul helped raise its profile and encouraged trial.
  • Nurtured relations with national journalists, wrote copy for packs and web, managed events and wrote many successful award entries.
Sep 1999 - Jul 2002 2 years 10 months
Middleweight Copywriter
Rufus Leonard

Rufus Leonard is an award-winning, independent creative agency in the UK.

  • Helped brands with their online communications, as well as DM, tone of voice, and brand guidelines. 
  • Clients: Lloyds TSB, QinetiQ, Shell, Morgan Stanley, Royal Mail, and Mercedes-Benz.

Education

Sep 1995 - Jun 1998 2 years 9 months
Bachelor's Degree, English & Philosophy 2:1
University of East Anglia

Portfolio

9 items