<ul><li>Managed global e-commerce and app install acquisition campaigns in EMEA for Tommy Hilfiger.</li><li>Developed, executed, and tested across campaign variables that create client-specific insight and feed future successions of testing.</li></ul>

Senior Paid Social Campaign Manager

<ul><li>Provided planning, buying, and optimizing paid social campaigns on Facebook, Instagram, LinkedIn, and Twitter.</li><li>Worked in different markets, including the UK, Hong Kong, Germany, France, Spain, Italy, United States, Taiwan, Singapore, Brazil, Africa, and LATAM.</li><li>Clients: Gemfields, Amanda Wakeley, AXA IM, Maersk, Puma, and Atelier Swarovski.</li></ul>

Senior Paid Social Trader

<ul><li>Worked as part of the Avis Budget Group European Central Marketing team, supporting Zipcar digital marketing acquisition (new members) and retention (repeat bookings) efforts across the UK, Belgium, Spain, and France.</li><li>Developed a strong relationship with the lead performance media agencies (Syzygy (UK), Rebold (ES), Mediascale (BE), media owners (Google, YouTube, Facebook, Snapchat) and in-house teams for affiliation, PPC, programmatic display, mobile, and paid social across four countries such as UK, Belgium, Spain, and France.</li><li>Drove strategic initiatives and new campaigns and services launches.</li><li>Tracked acquisition performance using a weekly and monthly report.</li><li>Managed digital marketing campaign project, which included strategy, creative brief, messaging, audience definition, and media plan.</li><li>Attended weekly agency calls for all four countries and advised on strategies to achieve monthly application targets.</li><li>Onboarded two new media agencies in Spain (Rebold) and in the UK (MC Saatchi).</li></ul>

Digital Marketing Performance Consultant

<ul><li>Worked as part of the social response team for awareness and direct response-driven paid social campaigns.</li><li>Led on all paid social advertising planning, strategy, reporting, and execution for clients across Facebook, Instagram, LinkedIn, and Snapchat.</li><li>Acted as the main contact to senior-level clients.</li><li>Managed frequent media owners meeting and liaison, including Facebook, Instagram, Twitter, Google, Pinterest; third party data providers such as Experian, Oracle, Acxiom, Visa; and technology suppliers like 4C.</li><li>Clients: Hewlett-Packard, The Guardian, and HBO.</li></ul>

Paid Social Senior Manager

<ul><li>Worked as part of the client direct team for performance and direct response-driven paid social campaigns.</li><li>Led on all paid social advertising planning strategies for clients across Facebook, Instagram, YouTube, LinkedIn, and Pinterest.</li><li>Acted as the main contact to senior-level clients.</li><li>Provided line management of account managers and planners.</li><li>Managed frequent media owners meeting and liaison, including Facebook, Instagram, Twitter, Google, Pinterest; third party data providers such as Experian, Oracle, Acxiom, Visa; and technology suppliers like Sprinkler.</li><li>Clients: FitFlop, American Express, Thomas Cook, Square, Rayban, Club Med, William Hill, Calvin Klein, and Panasonic.</li></ul>

Paid Social Account Director, Biddable Activation, Social & Video

<ul><li>Led on all paid social advertising planning strategies for clients across Facebook, Instagram, YouTube, LinkedIn, and Pinterest.</li><li>Acted as the main contact to senior-level clients and OMD client brands' communications teams.</li><li>Managed five account managers and account executives.</li><li>Provided quality control of team output and allocating workload.</li><li>Handled reconciliation of media plans.</li><li>Managed frequent media owners meeting and liaison, including Facebook, Instagram, Twitter, Pinterest, and Snapchat; third party data providers such as Experian and Acxiom; and technology suppliers like 4C, Sprinkler, and TVTY.</li><li>Oversaw proceeding to monthly bookings and billing.</li><li>Managed deep-diving data for Ebiquity and Econometrics quarterly or yearly analysis.</li><li>Clients: Boots, EasyJet, Heinz-Kraft, Coach, Luxottica (RayBan, Persol, David Clulow, and Sunglass Hut) for the UK market.</li></ul>

Paid Social Associate Director

<p>SMP is an award-winning creative marketing agency specialized in creative communications for retail and FMCG clients such as Asda, Tesco, SanDisk, Andrex, and Kleenex.</p><ul><li>Supported SMP as an EMEA senior paid social strategist and analyst for a unique tech client, SanDisk, which was acquired by Western Digital.&nbsp;</li><li>Carried audience research, planning, buying (campaign build and optimization), and reporting.</li><li>Planned and bought, reported on large-scale direct response and branding campaigns on Facebook and Instagram across eight EMEA countries, including the UK, Germany, France, Italy, Spain, UAE, South Africa, and Turkey.</li><li>Provided art direction for video, GIFs animation, copy, photo production, and attended photoshoots.</li></ul>

EMEA Senior Paid Social Strategist & Analyst, SanDisk

Christina Belloge

Developed a direct response campaign for Missguided across two countries such as the UK and USA on Facebook and Instagram.

Direct Response Bridal Campaign

Planned and strategized Facebook awareness and direct response campaign for SanDisk iXpand USB Drive, in eight EMEA countries, including the UK, France, Germany, Spain, Italy, Turkey, South Africa, and UAE.

SanDisk MSS Gifting Campaign 2016

Developed a brand awareness campaign for Heinz.

Heinz Frito Awareness Campaign

Planned and executed a direct response campaign for holiday packages in Prague.

Direct Response EasyJet Holidays

Managed the launch of collection ads for FitFlop Outlet product category in the UK, US, and Canada.

FitFlop Direct Response Outlet Collection Launch

Executed dynamic product campaigns for Ray-Ban in the UK, Germany, and France.

Ray-Ban Direct Dynamic Product Campaign

Planned the Global CK 2017/2018 denim and underwear collection campaign.

Calvin Klein Denim 2017 Global Direct Response Campaign

Developed retargeting element of a campaign promoting the HP Envy Mini Big Book Printer to Parent audience.

HP Envy MBB FB Retargeting Campaign

Promoted the HP Mini Big Book Envy printers to a largely family audience on Facebook and Instagram.

HP Envy MBB Printer Branding and Consideration Campaign

Carried out a paid and organic social media workshop to the small green shoot Camden-based charity youth member to help them promote an event to local audience.

Upshoots Sessions - Free Live Music at King's Cross

Planned, strategized, and executed an international Facebook and Instagram full-funnel campaign (awareness, engagement, and direct response campaign) to raise awareness on the movie release and sell Woolmark X Shaun the Sheep merchandise in the countries, including UK, Germany, and Japan.

Woolmark X Shaun The Sheep Movie and Merchandise Partnership - Paid Social Campaign

Developed an awareness and traffic campaign for the launch of the Italian football team 3rd official jersey kit "Rinisacimento"/Renaissance across five EU countries.

Puma Football Italy 3rd Jersey Kit Launch Campaign

Managed paid social campaigns for the launch of FitFlop Men's Collection.

FitFlop Mens Launch Collection Strategy Paid Social and PPC Sep 2017

English (British)

Christina Belloge is a digital marketer with nine years of experience in both agency- and client-side across the UK, France, Germany, Netherlands, and the US. Specializing in social media advertising, branding, direct response, remarketing, and lead generation, she has worked on large-scale paid social media planning and buying on both native and SAAS social media platforms. She also has planned and executed strategic campaigns in various industries such as fashion retail, sports apparel, luxury hospitality, beauty retail, tech, and FMCG. Her past clients include C&A, Nike, Puma, Gucci, Guess, Max Mara Fashion Group, Luxottica, Calvin Klein, Luisaviaroma.com, FitFlop, Missguided, Boots, EasyJet, Thomas Cook, Club Med, Avis Budget Group, Heinz-Kraft Foods, Walkers, Doritos, HP, and SanDisk. Christina also has managed multi-million budgets in EUR, USD, and GBP.

Christina Belloge

Employment Highlights

Education Highlights

Portfolio

Untitled Content

Direct Response Bridal Campaign

SanDisk MSS Gifting Campaign 2016

Heinz Frito Awareness Campaign

Direct Response EasyJet Holidays

FitFlop Direct Response Outlet Collection Launch

Untitled Content

Direct Response Bridal Campaign

SanDisk MSS Gifting Campaign 2016

Heinz Frito Awareness Campaign

Direct Response EasyJet Holidays

FitFlop Direct Response Outlet Collection Launch