Christina Belloge

About

Christina Belloge is a digital marketer with nine years of experience in both agency- and client-side across the UK, France, Germany, Netherlands, and the US. Specializing in social media advertising, branding, direct response, remarketing, and lead generation, she has worked on large-scale paid social media planning and buying on both native and SAAS social media platforms. She also has planned and executed strategic campaigns in various industries such as fashion retail, sports apparel, luxury hospitality, beauty retail, tech, and FMCG. Her past clients include C&A, Nike, Puma, Gucci, Guess, Max Mara Fashion Group, Luxottica, Calvin Klein, Luisaviaroma.com, FitFlop, Missguided, Boots, EasyJet, Thomas Cook, Club Med, Avis Budget Group, Heinz-Kraft Foods, Walkers, Doritos, HP, and SanDisk. Christina also has managed multi-million budgets in EUR, USD, and GBP.

Employment

7 roles

Oct 2019 - Present 6 years 7 months

Senior Paid Social Campaign Manager

iProspect UK

Managed global e-commerce and app install acquisition campaigns in EMEA for Tommy Hilfiger.
Developed, executed, and tested across campaign variables that create client-specific insight and feed future successions of testing.

May 2019 - Oct 2019 5 months

Senior Paid Social Trader

Havas Media International

Provided planning, buying, and optimizing paid social campaigns on Facebook, Instagram, LinkedIn, and Twitter.
Worked in different markets, including the UK, Hong Kong, Germany, France, Spain, Italy, United States, Taiwan, Singapore, Brazil, Africa, and LATAM.
Clients: Gemfields, Amanda Wakeley, AXA IM, Maersk, Puma, and Atelier Swarovski.

May 2018 - Feb 2019 9 months

Digital Marketing Performance Consultant

Avis Budget Group

Worked as part of the Avis Budget Group European Central Marketing team, supporting Zipcar digital marketing acquisition (new members) and retention (repeat bookings) efforts across the UK, Belgium, Spain, and France.
Developed a strong relationship with the lead performance media agencies (Syzygy (UK), Rebold (ES), Mediascale (BE), media owners (Google, YouTube, Facebook, Snapchat) and in-house teams for affiliation, PPC, programmatic display, mobile, and paid social across four countries such as UK, Belgium, Spain, and France.
Drove strategic initiatives and new campaigns and services launches.
Tracked acquisition performance using a weekly and monthly report.
Managed digital marketing campaign project, which included strategy, creative brief, messaging, audience definition, and media plan.
Attended weekly agency calls for all four countries and advised on strategies to achieve monthly application targets.
Onboarded two new media agencies in Spain (Rebold) and in the UK (MC Saatchi).

Nov 2017 - Apr 2018 5 months

Paid Social Senior Manager

PHD

Worked as part of the social response team for awareness and direct response-driven paid social campaigns.
Led on all paid social advertising planning, strategy, reporting, and execution for clients across Facebook, Instagram, LinkedIn, and Snapchat.
Acted as the main contact to senior-level clients.
Managed frequent media owners meeting and liaison, including Facebook, Instagram, Twitter, Google, Pinterest; third party data providers such as Experian, Oracle, Acxiom, Visa; and technology suppliers like 4C.
Clients: Hewlett-Packard, The Guardian, and HBO.

Aug 2017 - Nov 2017 3 months

Paid Social Account Director, Biddable Activation, Social & Video

iProspect

Worked as part of the client direct team for performance and direct response-driven paid social campaigns.
Led on all paid social advertising planning strategies for clients across Facebook, Instagram, YouTube, LinkedIn, and Pinterest.
Acted as the main contact to senior-level clients.
Provided line management of account managers and planners.
Managed frequent media owners meeting and liaison, including Facebook, Instagram, Twitter, Google, Pinterest; third party data providers such as Experian, Oracle, Acxiom, Visa; and technology suppliers like Sprinkler.
Clients: FitFlop, American Express, Thomas Cook, Square, Rayban, Club Med, William Hill, Calvin Klein, and Panasonic.

Feb 2017 - Aug 2017 6 months

Paid Social Associate Director

OMD UK

Led on all paid social advertising planning strategies for clients across Facebook, Instagram, YouTube, LinkedIn, and Pinterest.
Acted as the main contact to senior-level clients and OMD client brands' communications teams.
Managed five account managers and account executives.
Provided quality control of team output and allocating workload.
Handled reconciliation of media plans.
Managed frequent media owners meeting and liaison, including Facebook, Instagram, Twitter, Pinterest, and Snapchat; third party data providers such as Experian and Acxiom; and technology suppliers like 4C, Sprinkler, and TVTY.
Oversaw proceeding to monthly bookings and billing.
Managed deep-diving data for Ebiquity and Econometrics quarterly or yearly analysis.
Clients: Boots, EasyJet, Heinz-Kraft, Coach, Luxottica (RayBan, Persol, David Clulow, and Sunglass Hut) for the UK market.

Jun 2016 - Feb 2017 8 months

EMEA Senior Paid Social Strategist & Analyst, SanDisk

SMP (Simpson Mahoney Parrock)

SMP is an award-winning creative marketing agency specialized in creative communications for retail and FMCG clients such as Asda, Tesco, SanDisk, Andrex, and Kleenex.

Supported SMP as an EMEA senior paid social strategist and analyst for a unique tech client, SanDisk, which was acquired by Western Digital.
Carried audience research, planning, buying (campaign build and optimization), and reporting.
Planned and bought, reported on large-scale direct response and branding campaigns on Facebook and Instagram across eight EMEA countries, including the UK, Germany, France, Italy, Spain, UAE, South Africa, and Turkey.
Provided art direction for video, GIFs animation, copy, photo production, and attended photoshoots.