Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Aamir Basheer

Aamir Basheer

CRM Developer

Worked at Zocdoc, Shutterstock, Plated, and LearnVest.

With more than 12 years of experience across consumer subscription, marketplace and operations-driven services, Aamir Basheer has championed product strategy and management, retention marketing, demand generation, ROI analysis, and business analytics. His expertise is in CRM, agile development, email marketing, project management, and B2C for various companies including Shutterstock, Plated, and LearnVest. At Zocdoc, Aamir has established formal​ ​content marketing function and drove foundational work on hiring, content strategy development, and buy-in, scalable content production process creation, and built a new digital content hub for provider audience.

Digital Marketing
Product Management
Integrated Marketing Strategy
Marketing Strategy
CRM
Drip Email Campaigns
Email Marketing
Project Manager
Transactional Email Marketing
B2C Marketing
Agile Development
Creative Direction
User Research
Retention Marketing
Content Strategy
Business Analytics
ROI Analysis
Demand Generation
Aamir Basheer

Aamir Basheer

Worked at Zocdoc, Shutterstock, Plated, and LearnVest.

CRM Developer

Aamir is Available for Projects

Work with Aamir

Employment Highlights

Consultant

Independent

March 2018 - Present (3 years 7 months)

Advisor

Ollie

September 2016 - Present (4 years 1 month)

Director of CRM, Content Strategy & Creative Services

Zocdoc

October 2016 - December 2017 (1 year 2 months)

Vice President for Retention & Loyalty

Plated

March 2015 - August 2016 (1 year 5 months)

3 More Entries

Education Highlights

Bachelor of Science

Cornell University

January 2003 - January 2007 (4 years)

Resume

Consultant

Independent

March 2018 - Present (3 years 7 months)

As a consultant, Aamir focused on CRM, retention marketing, product management, customer insights, and analytics.

  • Advised tech companies across industries that wanted to invest in the right foundation for their customer strategy and those who need help executing quickly.
  • Performed a hands-on and integrated approach to developing optimal strategies.

Advisor

Ollie

September 2016 - Present (4 years 1 month)

Ollie is a pet wellness brand that is upending the dog food industry based in New York.

  • Analyzed business plan and financial statements to accurately provide recommendations about investments, marketing, and potential funding opportunities.
  • Examined the current activities of the business.
  • Understood what the customers need from the business and fulfilled the wants of these customers.

Director of CRM, Content Strategy & Creative Services

Zocdoc

October 2016 - December 2017 (1 year 2 months)

Zocdoc is a New York-based modern healthcare technology company with a thriving online marketplace where patients can find and book appointments with local, in-network, peer-reviewed doctors and tools to improve patient access and growth for medical practices and health systems

  • Partnered with the mobile product team to deliver ​58%​ lift in weekly mobile app download run-rate attributable to non-paid marketing QoQ.
  • Established formal​ ​content marketing function and drove foundational work on hiring, content strategy development, and buy-in, scalable content production process creation, and build of a new digital content hub for provider audience.
  • Led segmentation and product innovation research with consumer insights firm for provider audience.
  • Oversaw all aspects of a project from survey development to systematic roll out of findings to broader marketing, product, and sales teams. Results influenced marketing voice, sales lead scoring methodology, and new product development roadmap.
  • Collaborated with sales and product team to devise a free-trial strategy and messaging for new provider advertising product. Designed coordinated marketing and sales contact approach, exceeding trial adoption rate goals in all test markets.
  • Handled $1 million creative services budget supporting outsourced creative production/web development for all marketing and sales enablement activities. Set processes around creative request submission, triage, agency management, spend forecasting, and innovative quality.
  • Managed $500,000 retention incentive budget. Directed ROI analysis of service recovery gift card program and implemented policy changes driving 75% reduction in the program spend and 40% reduction in service inbound volume, with minimal re-engagement impact.

Vice President for Retention & Loyalty

Plated

March 2015 - August 2016 (1 year 5 months)

Plated enabled people to cook fresh, quick, and adventurous meals by delivering pre-portioned ingredients and chef-designed recipes directly to their homes.

  • Achieved 56% growth in subscriber base over 18 months. Nearly doubled (94% lift) key new customer retention metric (week-4 order rate) and reduced monthly subscriber churn by 22 percentage points YoY.
  • Cut first-week cancellation rate by 23% through a series of cross-channel including digital, physical and personal onboarding communications.
  • Developed strategy with product and UX leadership to upgrade Plated’s subscription offering dynamics, including new business rules, digital experience, and a contact approach. Successfully migrated entire active user base into a unique experience.
  • Doubled referral acquisitions (97% lift pre vs. post-launch) through revamping of the customer referral program, which made up a third of total acquisitions post-launch.
  • Oversaw social media initiatives to the community of over 375,000 followers that generated an average MoM increase in social reach of 16% branded content and 10% user-generated content in the first half of 2016.
  • Launched Morsel, a digital food and lifestyle magazine designed to extend the reach of Plated brand beyond core subscription product.
  • Managed the planned release of Plated’s cookbook, Plated: Weeknight Dinners, Weekend Feasts, and Everything in Between, the first to be published in the meal-kit industry.
  • Surpassed internal targets with over 5,000 sales in the first week of launch and secured favorable editorial reviews.
  • Championed upgrades to recipe data tagging schema and prioritization of recipe feedback feature on mobile app and website, allowing for a quantitative view of dining experience satisfaction, and data-driven menu curation by the culinary team.
  • Spearheaded migration of email service provider through SailThru to the enterprise-level platform through Selligent to support multiple email and mobile push-notification work streams in preparation for scale.
  • Navigated vendor selection, contract negotiation, and program migration. 

eCRM Director

Shutterstock

February 2014 - March 2015 (1 year 1 month)

  • Overhauled cross-functional CRM project execution process end-to-end, reducing average project cycle time by over ​40%​, significantly boosting CRM team morale and stakeholder satisfaction.
  • Implemented a series of seasonally driven promotional, merchandising, and editorial email programs to drive conversions, brand engagement, and content download/upload activity in the marketplace.
  • Prioritized localization efforts for high-value audiences across business lines and geographies with emphases on USA, UK, Brazil, Germany, France, and Japan.
  • Collaborated with consumer insights firm on needs-based customer segmentation study for stock-content in key growth markets.
  • Identified priority segments based on market size, spending potential, and product fit, and developed data strategy for customer profiling.

Director of Business Analytics

LearnVest

February 2012 - March 2014 (2 years 1 month)

LearnVest is a New York-based subscription-based program that combines a dedicated financial planner with innovative technology and editorial content to make financial planning affordable and accessible.

  • Achieved a ​280% lift​ in free-to-paid conversion rate in 6 months through the planning and implementation of web conversion optimization, new user profiling, and free trial product tests.
  • Spearheaded subscriber segmentation analysis encompassing demographic, psychographic, and product engagement data. Distilled findings to six user personas and presented to executive leadership, prompting a significant shift in marketing strategy and VC fundraising pitch.
  • Designed and implemented standardized reporting to guide marketing, sales, product, editorial, business development, operations, finance, and customer service team​s. Worked with team leads to identify evolving reporting needs, new product requirements, and business opportunities.
  • Instituted tracking framework to facilitate analyses of marketing spend ROI by source/channel and customer navigation behavior across the website and mobile application.
  • Built a team of analysts and data engineers to develop a data warehouse and support company-wide analytics work.
  • Collaborated with functional units to rationalize requests among competing interests, formulate priorities, and translate into actionable initiatives.

Marketing Manager, CRM Manager & Marketing Analyst

Ladders

February 2007 - January 2012 (5 years 11 months)

Ladders is a United States-based company providing career news, advice, and tools and an online job search service.

  • Allocated $20 million annual marketing spend based on channel level ROI analysis.
  • Proposed adjustments to national television campaign resulting in ​$4 million ​savings.
  • Developed financial models to analyze subscriber growth, marketing spend efficiency, and cash flow for consumer businesses, supporting 70%​ of company revenues.
  • Mapped forecasts and strategy insights for executive leadership, influencing growth strategy.
  • Defined customer communication strategy for the over 5 million email list, directly managing channel that accounted for 50% of subscription activations.
  • Managed the progression of strategy with an evolving product and feature set.
  • Reduced email marketing related customer complaint rate by​ 75% ​(while exceeding revenue targets) in six months through analysis of email performance and identification of successful offers, content, and delivery tactics.
  • Increased new customer acquisition via affiliate marketing channel by​ 250%​ YoY.

Education

Bachelor of Science, Operations Research & Industrial Engineering

Cornell University

January 2003 - January 2007 (4 years)