Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Affiliate Marketing Expert
Floris Westerik
Previously from Adidas and Reebok.
Floris Westerik has over six years of partner marketing experience on the publisher, agency, and advertiser side for leading brands in the industry. With a proven track record of delivering business growth, budget management, and driving digital innovations, he has managed different affiliate programs for sports and electronic accounts. As a former senior specialist of partner marketing, he has worked for the Adidas and Reebok in-house affiliate program in European markets. Floris is also skilled in CRM, web development, and traffic management, including organic and paid search, paid social, and newsletters.
Floris is Available for Projects
Work with FlorisEmployment Highlights
Senior Specialist (Partnership Marketing)
Adidas
March 2016 - June 2019 (3 years 4 months)
Adidas & Reebok CRM
Adidas
August 2017 - January 2018 (6 months)
Account Manager (Affiliate Marketing)
TradeTracker
March 2015 - February 2016 (1 year)
Publishe/Affiliate Marketer
Baasmedia
January 2013 - February 2015 (2 years 2 months)
Education Highlights
Bachelor’s Degree, Commercial Economics
University of Applied Sciences Windesheim
January 2009 - December 2013 (5 years)
Portfolio
Decathlon
Decathlon
adidas United States
Partnership Marketing
TradeTracker.com | Affiliate Marketing | Performance Marketing
TradeTracker.com
Daisycon
Daisycon, Part of Linehub
Baasmedia
Growing Businesses Through Partnerships
Decathlon
Decathlon
adidas United States
Partnership Marketing
TradeTracker.com | Affiliate Marketing | Performance Marketing
TradeTracker.com
Daisycon
Daisycon, Part of Linehub
Baasmedia
Growing Businesses Through Partnerships
Resume
Senior Specialist (Partnership Marketing)
Adidas
March 2016 - June 2019 (3 years 4 months)
Adidas is a world-renowned sportswear manufacturing company.
- Managed the Adidas and Reebok in-house affiliate program in European markets.
- Drove the partner strategy per country, business model, and retail/B2B opportunities.
- Managed a multimillion budget and a track record of double-digit growth rates.
- Powered marketing feeds for online channels, CSEs, shopping, display, and social.
Adidas & Reebok CRM
Adidas
August 2017 - January 2018 (6 months)
Adidas is a world-renowned sportswear manufacturing company.
- Developed and introduced a company-wide referral marketing strategy.
- Drove cross-team collaborations by using influencers within new CRM initiatives.
- Optimized consumer experience by building profile- and action-related CRM programs.
- Launched online and offline profile enrichment methods to gain more consumer data.
Account Manager (Affiliate Marketing)
TradeTracker
March 2015 - February 2016 (1 year)
TradeTracker is an affiliate marketing platform for advertisers and publishers.
- Managed over 250 different affiliate programs for sports and electronic accounts.
- Developed tailored affiliate marketing strategies per e-shop and product category.
- Provided technical support on script implementations, tracking checks, data feeds, and creatives.
- Built program forecasts, periodic reporting, data analysis, and partner benchmarks.
Publishe/Affiliate Marketer
Baasmedia
January 2013 - February 2015 (2 years 2 months)
Baasmedia is a digital marketing agency based in Zwolle, NL.
- Managed web development of affiliate sites and comparison search engines.
- Developed traffic management, including organic and paid search, paid social, and newsletters.
- Provided consultancy services optimizing on-site and traffic generation activities.
Education
Bachelor’s Degree, Commercial Economics
University of Applied Sciences Windesheim
January 2009 - December 2013 (5 years)