Floris Westerik
Affiliate Marketing Expert

Floris Westerik

Previously from Adidas and Reebok.
Work with Floris Work with a Affiliate Marketing Expert

About

Floris Westerik has over six years of partner marketing experience on the publisher, agency, and advertiser side for leading brands in the industry. With a proven track record of delivering business growth, budget management, and driving digital innovations, he has managed different affiliate programs for sports and electronic accounts. As a former senior specialist of partner marketing, he has worked for the Adidas and Reebok in-house affiliate program in European markets. Floris is also skilled in CRM, web development, and traffic management, including organic and paid search, paid social, and newsletters.

Employment

4 roles
Mar 2016 - Jun 2019 3 years 3 months
Senior Specialist (Partnership Marketing)
Adidas

Adidas is a world-renowned sportswear manufacturing company.

  • Managed the Adidas and Reebok in-house affiliate program in European markets.
  • Drove the partner strategy per country, business model, and retail/B2B opportunities.
  • Managed a multimillion budget and a track record of double-digit growth rates.
  • Powered marketing feeds for online channels, CSEs, shopping, display, and social.
Aug 2017 - Jan 2018 5 months
Adidas & Reebok CRM
Adidas

Adidas is a world-renowned sportswear manufacturing company.

  • Developed and introduced a company-wide referral marketing strategy.
  • Drove cross-team collaborations by using influencers within new CRM initiatives.
  • Optimized consumer experience by building profile- and action-related CRM programs.
  • Launched online and offline profile enrichment methods to gain more consumer data.
Mar 2015 - Feb 2016 11 months
Account Manager (Affiliate Marketing)
TradeTracker

TradeTracker is an affiliate marketing platform for advertisers and publishers.

  • Managed over 250 different affiliate programs for sports and electronic accounts.
  • Developed tailored affiliate marketing strategies per e-shop and product category.
  • Provided technical support on script implementations, tracking checks, data feeds, and creatives.
  • Built program forecasts, periodic reporting, data analysis, and partner benchmarks.
Jan 2013 - Feb 2015 2 years 1 month
Publishe/Affiliate Marketer
Baasmedia

Baasmedia is a digital marketing agency based in Zwolle, NL.

  • Managed web development of affiliate sites and comparison search engines.
  • Developed traffic management, including organic and paid search, paid social, and newsletters.
  • Provided consultancy services optimizing on-site and traffic generation activities.

Education

Jan 2009 - Dec 2013 4 years 11 months
Bachelor’s Degree, Commercial Economics
University of Applied Sciences Windesheim

Portfolio

6 items