Rebecca has wrote for different brands and audiences across various media, from online platforms (websites, apps, social media) to traditional advertising (press, DM). As a copywriter and content strategist for LearnerLab:<ul><li>Worked on B2B projects around professional projects development.</li><li>Helped develop a specialist app (StoryTagger) for capturing and sharing learning experiences.</li><li>Clients: Tesco, Bupa, and various universities/colleges.</li></ul>As a copywriter for Close	Brothers Savings:<ul><li>Supported the overhaul of the Savings website and developed UX copy for a new online banking service.</li></ul>As a copywriter for Canon US:<ul><li>Created web content, brochures, and case studies. The emphasis: transforming highly technical source material (often direct Japanese translations) into strong marketing and sales copy.</li></ul>As a copywriter for McCann Enterprise:<ul><li>Produced web content and developed the brand for BMI Group (global roofing manufacturer). Turning complex engineering information into inspiring copy and showcasing sustainability, reliability, and strength.</li></ul>As a copywriter for Cobweb:<ul><li>Created web copy, marketing communications, and advertising to promote the company’s highly secure and robust products and services to a range of B2B audiences.</li></ul>As a copywriter for Sony Europe:<ul><li>Provided copy and consultancy for the projectors and displays division, working with category marketers and product managers on launches, brochures, and a variety of B2B and B2C communications.</li><li>Launched BRAVIA (professional displays), 3LCD laser projectors, and 4K home cinema displays.</li></ul> Other clients: MyQuickCloud; Valiant (agency); Freesat; Hangar Seven (agency - PictureBox (online VoD); Ready Steady Mums (exercise franchise), and more.

Copywriter & Content Strategist

Lavender is an advertising agency specializing in customer experience.<ul><li>Produced direct mails, brochures, B2B communications, scripts, EDMs, and online videos for various brands.</li><li>Clients: Westpac, Microsoft, Laubman &amp; Pank, PayPal, Sage, Happy Soldiers, Virgin Money, and Australian Hearing.</li></ul>

Copywriter

<ul><li>Created press releases, DMs, digital content, and radio ads.</li><li>Clients: BSkyB, Carphone Warehouse, Royal Marsden, Vodafone, John Lewis, Niquitin (GSK), Apple, Barclays Commercial and Business, and UNICEF.</li></ul>

WDMP is a direct, digital, and social CRM agency.&nbsp;<ul><li>Developed a mix of conceptual team briefs, long copy projects, and supporting copy development/execution. Created DMs, print, digital, and radio projects such as mailers, brochures, POS, customer communications, web content, banners, posters, and press ads. </li><li>Coached and oversaw copy.</li><li>Clients: Carphone Warehouse, TalkTalk (brand guardian), 3Mobile, British Gas, Bonne Maman, Betfair, Thomson Holidays, and Dyno Rod (pitch win). </li></ul>

Wrote copy for Chinese New Year store promotion 2007.

3Mobile

Rebecca Whitfield

Created a DM for Greenbee Insurance products.

John Lewis

Wrote monthly website copy plus subscriber email and promotional posters for PictureBox via Doco agency.

PictureBox

Produced several pieces for Australia's largest bank.

Westpac Bank

Developed a DM, press release, digital and radio ads for Apple Premium Reseller.

Apple

Created press releases, DMs, brochures, digital content, and radio ads for London UKTV.

UKTV (Editorial/Brochure)

Wrote press ad copy for the launch campaign of the new 4K Home Cinema projector.

Sony Europe

Involved in shaping the customer journey and developing copy content for a savings website.

Close Brothers Savings

Helped develop a specialist app for capturing and sharing learning experiences.

StoryTagger

English (British)

Rebecca Whitfield is an accomplished copywriter with over 15 years' experience writing for different brands and audiences across various media, from online platforms (websites, apps, social media) to traditional advertising (press, DM). She has covered B2C and B2B projects within various sectors, including technology, telecommunications, retail, finance, and charity. Her past clients include Sony, Tesco, Canon, Nat Geo, History Channel, BSkyB, Close Brothers Savings, Apple, 3Mobile, John Lewis, Habitat, GSK, and PictureBox Films, among others.

Rebecca Whitfield

Employment Highlights

Education Highlights

Portfolio

3Mobile

John Lewis

PictureBox

Westpac Bank

Apple

UKTV (Editorial/Brochure)

3Mobile

John Lewis

PictureBox

Westpac Bank

Apple

UKTV (Editorial/Brochure)