Rebecca Whitfield

About

Rebecca Whitfield is an accomplished copywriter with over 15 years' experience writing for different brands and audiences across various media, from online platforms (websites, apps, social media) to traditional advertising (press, DM). She has covered B2C and B2B projects within various sectors, including technology, telecommunications, retail, finance, and charity. Her past clients include Sony, Tesco, Canon, Nat Geo, History Channel, BSkyB, Close Brothers Savings, Apple, 3Mobile, John Lewis, Habitat, GSK, and PictureBox Films, among others.

Employment

4 roles

Jun 2008 - Present 17 years 11 months

Copywriter & Content Strategist

Independent

Rebecca has wrote for different brands and audiences across various media, from online platforms (websites, apps, social media) to traditional advertising (press, DM).

As a copywriter and content strategist for LearnerLab:

Worked on B2B projects around professional projects development.
Helped develop a specialist app (StoryTagger) for capturing and sharing learning experiences.
Clients: Tesco, Bupa, and various universities/colleges.

As a copywriter for Close Brothers Savings:

Supported the overhaul of the Savings website and developed UX copy for a new online banking service.

As a copywriter for Canon US:

Created web content, brochures, and case studies. The emphasis: transforming highly technical source material (often direct Japanese translations) into strong marketing and sales copy.

As a copywriter for McCann Enterprise:

Produced web content and developed the brand for BMI Group (global roofing manufacturer). Turning complex engineering information into inspiring copy and showcasing sustainability, reliability, and strength.

As a copywriter for Cobweb:

Created web copy, marketing communications, and advertising to promote the company’s highly secure and robust products and services to a range of B2B audiences.

As a copywriter for Sony Europe:

Provided copy and consultancy for the projectors and displays division, working with category marketers and product managers on launches, brochures, and a variety of B2B and B2C communications.
Launched BRAVIA (professional displays), 3LCD laser projectors, and 4K home cinema displays.

Other clients: MyQuickCloud; Valiant (agency); Freesat; Hangar Seven (agency - PictureBox (online VoD); Ready Steady Mums (exercise franchise), and more.

Nov 2008 - Sep 2010 1 year 10 months

Copywriter

Lavender

Lavender is an advertising agency specializing in customer experience.

Produced direct mails, brochures, B2B communications, scripts, EDMs, and online videos for various brands.
Clients: Westpac, Microsoft, Laubman & Pank, PayPal, Sage, Happy Soldiers, Virgin Money, and Australian Hearing.

Jul 2008 - Aug 2010 2 years 1 month

Copywriter

London UKTV

Created press releases, DMs, digital content, and radio ads.
Clients: BSkyB, Carphone Warehouse, Royal Marsden, Vodafone, John Lewis, Niquitin (GSK), Apple, Barclays Commercial and Business, and UNICEF.

Oct 2006 - Jun 2008 1 year 8 months

Copywriter

WDMP

WDMP is a direct, digital, and social CRM agency.

Developed a mix of conceptual team briefs, long copy projects, and supporting copy development/execution. Created DMs, print, digital, and radio projects such as mailers, brochures, POS, customer communications, web content, banners, posters, and press ads.
Coached and oversaw copy.
Clients: Carphone Warehouse, TalkTalk (brand guardian), 3Mobile, British Gas, Bonne Maman, Betfair, Thomson Holidays, and Dyno Rod (pitch win).