<ul><li>Acted as a generalist in newly formed APAC search quality team, sole person covering language-specific markets, including Singapore (English), Taiwan and Hong Kong (Mandarin), and Korea (Korean).</li><li>Managed quality operations, data analysis, research, market framework, policy formulation, vendor management, content moderation, workflow, and process improvements.</li></ul>

International Search Quality Analyst, APAC Search Quality & Content Operations

<ul><li>Developed format for pilot program Check In launched on Channel NewsAsia digital platform; collaborated with multiple stakeholders in cross-functional teams to deliver production in three months.</li><li>Generated go-to-market (GTM) recommendations; delivered viable program formats via extensive web research and competitive analysis covering territories across Asia, Middle East, Australia, and America.</li><li>Accelerated digital strategy of more than ten startups via planning of sustainable content, platform and ads management for long-term engagement.</li></ul>

Producer & Digital Strategist

Louis has worked as a strategic key team member in regional seller engagement unit, driving user growth and retention across nine subsidiaries through product launch and improved online and offline engagement. As a program manager for offline engagement:<ul><li>Supervised nine local teams on seller community setup and post-launch planning; covered KORs, implementation plans, risk management, timeline rollout, and reporting outcomes (offline programs).</li><li>Achieved successful launch of over seven mega-events in five months and increased adoption and usage of tools by more than 200%; spearheaded local teams on Lazada Club/community launch design, localization, GTM strategies, marketing, follow-ups, and phase 2 planning.</li><li>Modernized seller engagement through development of a seller lifecycle management framework; shared blueprint with CEO within 90 days.</li><li>Cultivated collaboration across more than ten functional teams to address cross-functional gaps related to recruitment, onboarding, communications and performance management.</li><li>Improved operational efficiency by 300% via reduction of touchpoints; formalized synergistic workflows internally towards redesigning the Lazada seller experience.</li><li>Added role-specific rewards program; strengthened the seller community value proposition towards enablement for city leaders, trainers, and learning ambassadors.</li></ul>As a program manager for online engagement:<ul><li class="ql-align-justify">Mobilized nine local teams on social and digital engagement; re-aligned all engagement and content across social, email, platform, app and mobile-messaging apps (online programs).</li><li class="ql-align-justify">Minimized time taken for reporting web feedback on product back to the business by 5X; instituted reporting structures and analyses across nine countries to deliver insights on daily, weekly and monthly basis.</li><li class="ql-align-justify">Reduced crisis issues by 50% through the formalization of an issue management process; shortened ticket duration related to platform occurrence by 75%.</li><li class="ql-align-justify">Increased email open-rates by 20% within three months and reduced unnecessary emails by 80%; overhauled communications strategy by mapping all informational flows and content across seller-facing touchpoints, which include social media, email, platform, app, LMS, chat applications, advertising, and PR.</li><li class="ql-align-justify">Yielded over 100% for social engagement rate, minimized negative frames on social media and share-of-voice by 50% in two months and raised positive frames by more than 300%; orchestrated campaign development by working closely with team on mutually beneficial deliverables such as click-thru, campaign readiness, tools adoption, and uplift.</li></ul>

Regional Program Manager

Louis has initiated a mix of local and regional programs for niche and mass-market B2B products such as events, digital, social, pre-sales, partnerships, and enterprise marketing execution. As a program manager for niche B2B enterprise products:<ul><li>Grew marketing touchpoints by more than 400% within six months and boosted over 100% cloud revenue by FY; stimulated business through development of signature simulation workshop for modern teams, GTM planning, and competitive analysis.</li><li>Gained over 200% leads across five subsidiaries within four months.</li><li>Raised demand gen hit-rate to 10% thru account analysis; refined targeting approach by harnessing CRM data on consumption patterns, renewals and sales propensity to customize industry and account-specific (pre)sales engagement.</li><li>Lifted qualified lead gen hit-rate to 20%; collaborated across segments in building customer proposals with industry insights and individualized engagement.</li><li>Increased close rates to 10%; supported sale specialist on account servicing, requirement gathering, Proof of Concept, and readiness.</li><li>Forged relationships with more than ten account managers and directors; initiated internal adoption to present as used case to stakeholders in all segments; sole custodian of cross-selling product narratives.</li><li>Established 3X strategic partnerships in a year; managed partners through onboarding, enablement, relationship, and performance management.</li><li>Acquired product feedback from more than 20 Visio enterprise accounts; executed customer consultation program and reported findings to HQ for product improvement.</li><li>Awarded as number 1 social seller in Microsoft worldwide for 2017; advocated social selling and shared best practices with employees across all levels globally.</li></ul>As a program manager for mass-market B2B enterprise products:<ul><li class="ql-align-justify">Accelerated close-rates and satisfaction score to over 50% respectively; managed opportunity-optimizing immersion experience for priority customers.</li><li class="ql-align-justify">Secured over $2 million worth of qualified leads and opportunities; landed new solution-marketing implementation and positioning through immersive experiences; project-owner of true-to-life showcases in customer session.</li><li class="ql-align-justify">Expanded marketing touchpoints to upsell and cross-sell by 300%; leveraged on PPM immersive program to contextualize value proposition of other MS products (e.g., PPM-Surface Hub in construction).</li><li>Reaped over $200,000 worth in revenue potential for landing GDPR Readiness Program in APAC; oversaw partner efforts in selling GDPR-focused Microsoft solution bundle to potential customers across legal, IT, marketing, and data protection.</li></ul>

Program Manager

SkillsFuture is a national movement that provides opportunities for all Singaporeans to develop to their fullest potential at different stages of their lives.&nbsp;<ul><li>Aligned and operationalized campus positioning through stakeholder management and partnerships to deliver enhanced service quality and offerings for all targeted demographic groups.</li><li>Steered development of campus experience online proposition, driving B2C awareness, interest, footfall, and partnerships as a one-stop adult learning destination, including digital and social.</li><li>Revamped overall campus experience and product proposition, revitalizing offerings to enhance holistic positioning and services quality.</li></ul>

Program Manager, Campus Experience

Managed quality operations, data analysis, research, market framework, policy formulation, vendor management, content moderation, workflow, and process improvements at Indeed.com.

Life #InsideIndeed

Louis Sim

Conceptualized and designed the new Lifelong Learning Institute brochure.

Adult Learning Institute Brochure Design and Branding Propositions

Led the conceptualization and implementation of the Learning Movement.

Learning Series - A Learning Movement by LLI

Reviewed all image and textual content of pre-launch Lifelong Learning Institute site. Liaised with various partners to ensure content is useful, understandable and up-to-date.

Adult Learning Institute Website Management and Development

Designed a framework of social media content to strengthen branding and awareness of the Lifelong Learning Institute’s work.

Adult Learning Campus Social Media Content Development

Shared on the rapidly rising demand for Project and Portfolio Management (PPM), and how firms can benefit more by coupling individual productivity suites like O365 with PPM for high-level productivity and returns.

Sharing at Customer Immersion Experience Sessions

Designed the immersive and experiential launch session for the surface fans at Microsoft.

2017 The New Surface Pro Launch

Hosted a Facebook Live session with influencers on their thoughts about the New Surface Pro.

Facebook Live Session

Awarded as number 1 social seller in Microsoft worldwide for 2017; advocated social selling and shared best practices with employees across all levels globally.

Social Selling Index Scorecard

Developed format for pilot program Check In launched on Channel NewsAsia digital platform; collaborated with multiple stakeholders in cross-functional teams to deliver production in three months.

Check In

English (British)

Louis Tyler Sim is a digital marketer specializing in performance marketing and analytics across B2B and B2C environments. As an international search quality analyst with proficiency in English, Mandarin, and Korean languages, he has localized APAC markets in Singapore, Taiwan, Hong Kong, and Korea as part of the job seekers organization within Indeed.com. With expertise in program development and management, product launches, social media, and digital strategy, he has worked for various international companies such as Channel NewsAsia, Lazada Group, and Microsoft. Louis also has diverse digital skills, including Google Analytics, Google Ads, Facebook Ads, Instagram Ads, Hootsuite, Socialbakers, SEO/SEM, Salesforce, Marketo, Microsoft Dynamics CRM, Adobe Photoshop, Premiere Pro, and Apple Final Cut Pro X.

Louis Sim

Employment Highlights

Education Highlights

Portfolio

Life #InsideIndeed

Adult Learning Institute Brochure Design and Branding Propositions

Learning Series - A Learning Movement by LLI

Adult Learning Institute Website Management and Development

Adult Learning Campus Social Media Content Development

Sharing at Customer Immersion Experience Sessions

Life #InsideIndeed

Adult Learning Institute Brochure Design and Branding Propositions

Learning Series - A Learning Movement by LLI

Adult Learning Institute Website Management and Development

Adult Learning Campus Social Media Content Development

Sharing at Customer Immersion Experience Sessions