Kevin McLaughlin
Performance Marketing Expert

Kevin McLaughlin

Past clients include Samsung and Dun & Bradstreet.
Work with Kevin Work with a Performance Marketing Expert

About

Kevin McLaughlin is a digital marketer and problem solver with experience collaborating with international B2B and B2C enterprise and government clients across a variety of fields including data services, healthcare, retail, technology, and tourism. He has diverse expertise in analyzing audience and performance data from various sources such as Google Analytics, media vendors, and third-party research projects to determine best-performing markets and audience interest/behaviors to optimize future paid media efforts across programmatic display, OTT video, social, and SEM. Previously worked for a digital marketing agency, he has executed strategy across all digital disciplines and managed client relationships with multiple companies, including Samsung Electronics, Samsung Display, and Dun and Bradstreet.

Employment

4 roles
May 2018 - Present 7 years 11 months
Digital Account Supervisor
Miles Partnership

Miles Partnership is a strategic marketing company focused exclusively on travel and tourism, providing mobile and print content marketing solutions.

  • Managed day-to-day client relationships while developing and implementing large-scale strategic initiatives for overall account success and customer retention for the agency; awarded portion of Traditional Media and Creative contract previously with another agency.
  • Maintained profitability of client accounts/projects and forecasted remaining fiscal year agency revenues and expenses tied to accounts.
  • Oversaw web development of two full site redesigns and two microsites while coming in $20,000 under budget; projects required working from the discovery phase to site launch with various client stakeholders and internal resources from creative/design, backend and frontend development, hosting/server team, and project management.
  • Analyzed audience and performance data from various sources such as Google Analytics, media vendors, and third-party research projects to determine best-performing markets and audience interest/behaviors to optimize future paid media efforts across programmatic display, OTT video, social, and SEM.
  • Supervised account coordinator while delegating workload, training in Drupal CMS, and facilitating digital best practices.
  • Provided brand guidance and review the production of all digital assets before they are shared with the client to ensure the client wants are balanced with digital marketing best practices.
Dec 2016 - May 2018 1 year 5 months
Account Manager
Jellyfish Online Marketing

Jellyfish is a digital marketing company in Baltimore, MD.

  • Managed client relationships and execution of strategy across all digital disciplines resulting in over $1 million in billable agency fees. Clients included, but not limited to Samsung Electronics, Samsung Display, and Dun and Bradstreet.
  • Created and presented quarterly business reviews and strategy workshops to client teams and C-Level executives, both virtually and onsite.
  • Increased media spend and management fees of a new client by 25% in the first three months after successful two-month test pilot; channels included SEM, paid social, and programmatic display.
  • Wrote copy, built, and sent monthly newsletters to various audiences captured from paid and non-paid lead generation; built out targeted drip campaigns for new registrants and current customers.
  • Oversaw the development of a new enterprise website, tracking against project scope and budget while closely managing client expectations.
  • Executed organic LinkedIn strategy and day-to-day operations, including posting and creative asset management, resulting in over 200% engagement rate improvement over four months.
Dec 2015 - Dec 2016 1 year
Associate Account Manager
Jellyfish Online Marketing

Jellyfish is a digital marketing company in Baltimore, MD.

  • Managed day-to-day client communications while engaging internal teams to streamline operations and build efficiencies for both the client and agency.
  • Worked closely with project management; contributed ideas for process improvement to ensure high-quality output and timely delivery to clients.
  • Built client sales forecasts detailing projections for future digital marketing initiatives.
  • Created compelling, SEO-optimized content for sharing across digital channels, to improve site authority through backlinking.
Feb 2015 - Dec 2015 10 months
Associate - Affiliate Marketing
Pepperjam (formerly eBay Enterprise)

Pepperjam provides affiliate marketing management, analytics and insights, content and design, display advertising, search marketing, and social marketing services.

  • Managed portfolio of clients ensuring strategies were executed to meet client revenue, growth, and ROI goals for affiliate marketing; responsible for approximately $2.5 million in revenue for 2015.
  • Developed and analyzed all reporting data to evaluate client and publisher segment performance to determine future opportunities and risks a client may have.
  • Managed and mentored two interns in all daily activities, including publisher outreach, database scrub, and professional growth.
  • Relaunched weekly newsletter campaign highlighting program optimization tips and current affiliate industry trends.
  • Revamped entire weekly and monthly reporting process, improving efficiency, and providing more actionable insights.

Education

Jan 2010 - May 2012 2 years 4 months
Master of Business Administration, Marketing
University of Scranton, Kania School of Management
Jan 2006 - May 2010 4 years 4 months
Bachelor of Science, Management
Pennsylvania State University, Smeal College of Business

Portfolio

4 items