<ul><li>Earned final Grade 68% (2.1 Highers).</li><li>Obtained A-Level Grades: Finance (A), Business Studies (B), Media Studies (C), ICT (C).</li></ul>

<ul><li>Led technology strategy and partnerships.</li></ul>

Tech Partnerships - SEA Lead

Mallory Ventures is a marketing and advertising agency that helps European ad tech, marketing technology, software, and gaming startups.<ul><li>Supported the expansion of MV’s global client base, focusing on the acceleration of technology startups in the APAC region. </li><li>Focused on fundraising and investment support, product strategy and marketing, and business planning and strategy.</li></ul>

APAC Board Member

iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands.<ul><li>Managed eight regional strategy and client leadership directors, improving client profitability by 8%.</li><li>Oversaw new client wins contributing to over $4 million in revenue for the regional business. Successful pitches included Heineken, Razer, Lufax, L’Oréal, Intel, and Lalamove.</li><li>Created Facebook social commerce product strategy scaled across ten markets.</li><li>Developed voice thought leadership and proprietary research.</li><li>Introduced iProspect Consult in APAC, operationalizing a programmatic solutions unit for the group.</li><li>Built GA360 planning methodology to increase organic client growth by 11%.</li></ul>

Head of Strategy & Client Leadership Director

<ul><li>Combined the strategic expertise needed to drive commerce go-to-market and business transformation across 14 countries.</li><li>Developed commercial understanding of the media performance landscape to exceed aggressive growth targets for Dentsu Aegis regionally.</li></ul>

Vice President for Commerce

Carat is a global media agency specializing in insights, analytics, digital activation, social, strategy and broadcast.<ul><li>Managed Adidas Global digital strategy for all brand and buy activation across 54 markets, including over €150 million within global partnerships in Facebook and Google and the creation of a global programmatic trade desk specifically for Adidas.</li><li>Created regional search strategies across Asia Pacific and Latin America.</li><li>Developed World Cup 2018 activation with Google creating a brand new dynamic video solution.</li><li>Introduced global re-marketing framework utilizing an integrated GMP solution</li><li>Built supply path strategy which balances media and custom third party data planning.</li></ul>

Digital & Data Director

Discussed the impact of social commerce and how marketers should approach it in 2019.

Social Commerce: What Approach Marketers Should Take in APAC

Alex Oakden

Featured two articles written by Alex Oakden.

The Drum

Managed Adidas Global digital strategy for all brand and buy activation across 54 markets, including over €150 million within global partnerships (Facebook and Google) and the creation of a global programmatic trade desk specifically for Adidas.

Adidas Global

Developed a bespoke research piece investigating voice technology adoption and usage across six markets in Asia-Pacific.

The Future is Voice Activated

English (British)

Alex Oakden is a marketing strategist with a demonstrated history of working in the performance marketing and advertising industry with skills in digital strategy, e-commerce, product marketing, and AdCloud strategy. He has strong experience in business development and marketing transformation, having worked with global clients such as Adidas, L’Oréal, and Shiseido. Alex also holds certifications in Facebook Blueprint, Amazon Web Services, Adobe Marketing Cloud, Google Marketing Platform, Analytics 360 Advanced, and Lazada Marketing Solutions.

Alex Oakden

Employment Highlights

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Portfolio

Social Commerce: What Approach Marketers Should Take in APAC

The Drum

Adidas Global

The Future is Voice Activated

Social Commerce: What Approach Marketers Should Take in APAC

The Drum

Adidas Global

The Future is Voice Activated