Work With High Performing Talent On Demand
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Work With High Performing Talent On Demand
Work With Talent
Digital Transformation Specialist
Alex Oakden
Tech partnerships, SEA lead at Google.
Alex Oakden is a marketing strategist with a demonstrated history of working in the performance marketing and advertising industry with skills in digital strategy, e-commerce, product marketing, and AdCloud strategy. He has strong experience in business development and marketing transformation, having worked with global clients such as Adidas, L’Oréal, and Shiseido. Alex also holds certifications in Facebook Blueprint, Amazon Web Services, Adobe Marketing Cloud, Google Marketing Platform, Analytics 360 Advanced, and Lazada Marketing Solutions.
Alex is Available for Projects
Work with AlexEmployment Highlights
Tech Partnerships - SEA Lead
October 2019 - Present (2 years 11 months)
APAC Board Member
Mallory Ventures
August 2018 - January 2020 (1 year 6 months)
Vice President for Commerce
Dentsu Aegis - APAC
March 2019 - October 2019 (8 months)
Head of Strategy & Client Leadership Director
iProspect – APAC
March 2018 - October 2019 (1 year 8 months)
Education Highlights
Bachelor of Arts (Hons), Marketing
Bournemouth University Media School
Portfolio
The Drum
Social Commerce: What Approach Marketers Should Take in APAC
The Drum
The Drum
adidas United States
Adidas Global
iProspect
The Future is Voice Activated
The Drum
Social Commerce: What Approach Marketers Should Take in APAC
The Drum
The Drum
adidas United States
Adidas Global
iProspect
The Future is Voice Activated
Resume
Tech Partnerships - SEA Lead
October 2019 - Present (2 years 11 months)
- Led technology strategy and partnerships.
APAC Board Member
Mallory Ventures
August 2018 - January 2020 (1 year 6 months)
Mallory Ventures is a marketing and advertising agency that helps European ad tech, marketing technology, software, and gaming startups.
- Supported the expansion of MV’s global client base, focusing on the acceleration of technology startups in the APAC region.
- Focused on fundraising and investment support, product strategy and marketing, and business planning and strategy.
Vice President for Commerce
Dentsu Aegis - APAC
March 2019 - October 2019 (8 months)
- Combined the strategic expertise needed to drive commerce go-to-market and business transformation across 14 countries.
- Developed commercial understanding of the media performance landscape to exceed aggressive growth targets for Dentsu Aegis regionally.
Head of Strategy & Client Leadership Director
iProspect – APAC
March 2018 - October 2019 (1 year 8 months)
iProspect is a global, award-winning marketing agency that drives digital performance for many of the world’s largest brands.
- Managed eight regional strategy and client leadership directors, improving client profitability by 8%.
- Oversaw new client wins contributing to over $4 million in revenue for the regional business. Successful pitches included Heineken, Razer, Lufax, L’Oréal, Intel, and Lalamove.
- Created Facebook social commerce product strategy scaled across ten markets.
- Developed voice thought leadership and proprietary research.
- Introduced iProspect Consult in APAC, operationalizing a programmatic solutions unit for the group.
- Built GA360 planning methodology to increase organic client growth by 11%.
Digital & Data Director
Carat – Adidas Global
June 2017 - April 2018 (11 months)
Carat is a global media agency specializing in insights, analytics, digital activation, social, strategy and broadcast.
- Managed Adidas Global digital strategy for all brand and buy activation across 54 markets, including over €150 million within global partnerships in Facebook and Google and the creation of a global programmatic trade desk specifically for Adidas.
- Created regional search strategies across Asia Pacific and Latin America.
- Developed World Cup 2018 activation with Google creating a brand new dynamic video solution.
- Introduced global re-marketing framework utilizing an integrated GMP solution
- Built supply path strategy which balances media and custom third party data planning.
Education
Bachelor of Arts (Hons), Marketing
Bournemouth University Media School
- Earned final Grade 68% (2.1 Highers).
- Obtained A-Level Grades: Finance (A), Business Studies (B), Media Studies (C), ICT (C).