Work With High Performing Talent On Demand

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Work With High Performing Talent On Demand

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Alexa Velikorossova

Alexa Velikorossova

Digital Marketer

Former digital marketing & brand manager at Powerlink Australia.

With 15 years' experience in the marketing and webmaster field, Alexa Velikorossova has expertise in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding. She has worked as an online marketing and brand manager at Powerlink Australia, where she managed the production and delivery of the email marketing program and executed the social media strategy across all channels.

Digital Marketing
Web Design
Web Development
Social Media Marketing
SEO
SEM
PPC
Google AdWords
Analytics
Google Analytics
CMS
E-Newsletter
EDM
E-Commerce Marketing
HTML
CSS
Facebook Ads
Youtube Ads
Social Media Advertising
Email Marketing
Online Marketing
CRM
Alexa Velikorossova

Alexa Velikorossova

Former digital marketing & brand manager at Powerlink Australia.

Digital Marketer

Alexa is Available for Projects

Work with Alexa

Employment Highlights

Digital Marketing Specialist

Independent

April 2009 - Present (12 years 5 months)

Digital Marketing & Brand Manager

Powerlink Australia

April 2018 - February 2019 (10 months)

Online Marketing Consultant

Taste Ireland

August 2017 - September 2017 (1 month)

Online Marketing Specialist

Access Macquarie Ltd

September 2011 - December 2012 (1 year 3 months)

Education Highlights

Diploma, IT Project Management

TAFE

January 2011 - December 2012 (1 year 11 months)

Master's Degree, IT

St. Petersburg State University of Culture & Arts

September 2000 - June 2005 (4 years 9 months)

Portfolio

Gogopower Australia

Gogopower

Ergohuman Australia

Ergohuman Australia

Gogopower Australia

Gogopower

Ergohuman Australia

Ergohuman Australia

Resume

Digital Marketing Specialist

Independent

April 2009 - Present (12 years 5 months)

  • Provided services in web design and development, social media marketing, SEO, SEM, PPC Google AdWords, analytics (Google Analytics and Website Auditor), CMS, EDMs and e-newsletter communications, e-commerce, and HTML/CSS coding.
  • Developed and executed marketing campaigns for clients.
  • Analyzed and reported on web trends.
  • Targeted potential customers in social networks (Facebook, Instagram, Twitter) to help significantly increase the number of visitors.
  • Developed SEO and SEM which significantly boosted clients’ resources ratings in major search engines, driving more traffic to the clients.

Digital Marketing & Brand Manager

Powerlink Australia

April 2018 - February 2019 (10 months)

  • Managed the production and delivery of the email marketing program.
  • Delivered the social media strategy across all channels, including the creation and sourcing of content (written and visual).
  • Liaised with internal stakeholders regarding website content.
  • Used Google Analytics to analyze performance.
  • Tracked and reported on website and email usage and optimization.

Online Marketing Consultant

Taste Ireland

August 2017 - September 2017 (1 month)

Taste Ireland is an Irish goods distributor that offer bundles, hampers, and bulk buys.

  • Consulted on email marketing, digital sales, PPC, and CRM.
  • Created digital marketing plan.

Online Marketing Specialist

Access Macquarie Ltd

September 2011 - December 2012 (1 year 3 months)

Access Macquarie is the corporate arm of Macquarie University.

  • Created and managed social media content.
  • Provided website design and redesign, content writing, and updating (CMS, new CMS training).
  • Managed SEO, SEM, EDMs, and Facebook groups. Led Facebook’s fan base growth. 
  • Played a key role in doubling website revenue for IELTS Online within a six-month period by improving the user experience, simplifying the product structure, SEO and copywriting. IELTS Online is an eLearning product developed by Access Macquarie.
  • Developed combined marketing strategies to get more students for English Language Center.

Education

Diploma, IT Project Management

TAFE

January 2011 - December 2012 (1 year 11 months)

Master's Degree, IT

St. Petersburg State University of Culture & Arts

September 2000 - June 2005 (4 years 9 months)