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Annie Rose Bailey

Annie Rose Bailey

Content Strategist

Digital content manager at iProspect Melbourne.

Annie Rose Bailey is a content marketer and strategist with expertise in designing and executing consumer-focused performance content strategies and driving business growth for clients across a range of industries. She works as a content manager at iProspect Melbourne, where she leads all content strategies and creates content campaigns for financial, travel, and education clients. At Telegraph Media, she implemented digital content assets for international brands such as MasterCard, Vodafone, and Sandals.

Content Strategy
Content Management
Digital Content Strategy
Digital Content
Digital Content Creation
Content Creation
SEO
Social Media Content
Content Delivery
Content Optimization
Branded Content
Digital Marketing
Account Management
Annie Rose Bailey

Annie Rose Bailey

Digital content manager at iProspect Melbourne.

Content Strategist

Annie Rose is Available for Projects

Work with Annie Rose

Employment Highlights

Digital Content Manager

iProspect Melbourne

January 2018 - Present (3 years 9 months)

Marketing Coordinator

OzFinancial

July 2017 - October 2017 (3 months)

Content & Digital Marketing Assistant

Telegraph Media Group

March 2016 - June 2017 (1 year 3 months)

Education Highlights

Bachelor of Commerce, Marketing & Management

University of Western Australia

September 2011 - June 2014 (2 years 9 months)

Resume

Digital Content Manager

iProspect Melbourne

January 2018 - Present (3 years 9 months)

  • Provided end-to-end management of portfolio of content clients.
  • Designed, executed, and measured the success of content for all clients across multiple industries while managing and upskilling junior team members.
  • Led all iProspect Melbourne content strategies and working with client teams to create and manage consumer-first, omni-channel content campaigns for our financial, travel, and education clients.
  • Experienced in content creation and proofreading across various formats including web, long and short form social media content.
  • Worked with creative, SEO and analytics teams to leverage first and third party data to map customer journeys, and translate them into actionable insights through content delivery and optimization.
  • Took responsibility for budgets, timelines, and priorities to ensure successful campaign delivery.
  • Worked alongside SEM, social and display teams to ensure end-to-end content managements through all digital channels.
  • Led off-site content creation including influencer events, outreach and sponsored content campaigns.
  • Aligned long-form content to bespoke audience personas through the use of Design Thinking Tools which resulted in a 62% increase in YoY bookings & 51% YoY increase in revenue for a key accommodation client.
  • Worked alongside internal creative and social teams to amplify long-form content for a key international client which reached 11 million people and saw 50,000 clicks, resulting in 288 bookings.

Marketing Coordinator

OzFinancial

July 2017 - October 2017 (3 months)

OzFinancial offers a range of investment and trading opportunities, as well as providing relevant news and education, for clients and members.

  • Played a crucial role within the team to manage and create all branded print and digital assets.
  • Implemented and analyzed SEM and social campaigns to ensure business KPIs were met.
  • Conducted AB split testing to identify efficiencies within campaigns.
  • Ran successful lead generation and nurturing campaigns.

Content & Digital Marketing Assistant

Telegraph Media Group

March 2016 - June 2017 (1 year 3 months)

  • Focused on clients within the financial and travel sector,working with clients and internal teams to create content hosted on Telegraph.co.uk.
  • Worked with creative, SEO and account management teams as well as different content management and email delivery systems to ensure timely delivery of assets.  
  • Managed over six accounts at any one time, valued at over $1 million.
  • Implemented digital content assets for international brands such a MasterCard, Vodafone, and Sandals.

Education

Bachelor of Commerce, Marketing & Management

University of Western Australia

September 2011 - June 2014 (2 years 9 months)