Annie Rose Bailey

• Provided end-to-end management of portfolio of content clients.
• Designed, executed, and measured the success of content for all clients across multiple industries while managing and upskilling junior team members.
• Led all iProspect Melbourne content strategies and working with client teams to create and manage consumer-first, omni-channel content campaigns for our financial, travel, and education clients.
• Experienced in content creation and proofreading across various formats including web, long and short form social media content.
• Worked with creative, SEO and analytics teams to leverage first and third party data to map customer journeys, and translate them into actionable insights through content delivery and optimization.
• Took responsibility for budgets, timelines, and priorities to ensure successful campaign delivery.
• Worked alongside SEM, social and display teams to ensure end-to-end content managements through all digital channels.
• Led off-site content creation including influencer events, outreach and sponsored content campaigns.
• Aligned long-form content to bespoke audience personas through the use of Design Thinking Tools which resulted in a 62% increase in YoY bookings & 51% YoY increase in revenue for a key accommodation client.
• Worked alongside internal creative and social teams to amplify long-form content for a key international client which reached 11 million people and saw 50,000 clicks, resulting in 288 bookings.

OzFinancial offers a range of investment and trading opportunities, as well as providing relevant news and education, for clients and members.

• Played a crucial role within the team to manage and create all branded print and digital assets.
• Implemented and analyzed SEM and social campaigns to ensure business KPIs were met.
• Conducted AB split testing to identify efficiencies within campaigns.
• Ran successful lead generation and nurturing campaigns.

• Focused on clients within the financial and travel sector,working with clients and internal teams to create content hosted on Telegraph.co.uk.
• Worked with creative, SEO and account management teams as well as different content management and email delivery systems to ensure timely delivery of assets.  
• Managed over six accounts at any one time, valued at over $1 million.
• Implemented digital content assets for international brands such a MasterCard, Vodafone, and Sandals.