Robert Boyle
E-Commerce Marketing Expert

Robert Boyle

Former head of e-commerce & marketing at Hangerworld Ltd.
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About

Robert Boyle is an e-commerce marketing professional with over 14 years of experience working with both clients and at a management level. His areas of expertise include B2B and B2C e-commerce, Google Search and Shopping PPC, Google Analytics, Facebook Ads, website SEO and local search SEO, and email and social media marketing. At Hangerworld Ltd, he was the head of e-commerce and marketing responsible for enhancing company sales on Amazon and eBay websites by efficiently managing images, listings, and promotions of the company’s products across the UK, Europe, and America.

Employment

5 roles
Feb 2019 - Present 7 years 3 months
Digital Marketing Manager
Freshfield

Freshfield is a marketing communications firm, specializing in marketing advice, PR and communications, digital marketing, design and video.

  • Led and oversaw a dedicated client portfolio, managing their targets and growth.·        
  • Designed and managed search marketing campaigns on behalf of clients, including strategy and planning, PPC, remarketing and local and national SEO.
  • Managed client e-newsletter campaigns using HubSpot, MailChimp, and Campaign Monitor.
  • Conducted website customer journey analysis through Google Analytics, SEMrush, Raven, and Hotjar heatmapping.
  • Performed keyword research for website SEO and to support the internal PR teams.
  • Built and managed the Google PPC campaigns from keyword research, campaign, and ad group build, creating A/B split test ads and continual optimizing of campaigns by keyword, ads and devise in line with budgets.
  • Reported on performance of search marketing campaigns against key performance indicators and ROI, using Tag Manager to set up event and goal tracking to ensure all conversion are tracked.
  • Project managed website development, liaising with the client, creative and web building teams to ensure website is built within the timeframe, to specification and budget and optimizing with go-live SEO.
  • Handled monthly invoicing and fee forecasting.
  • Took a lead role in improving departmental processes, learning and knowledge.
Aug 2018 - Present 7 years 9 months
E-commerce & Marketing Consultant
Independent
  • Worked with a range of different clients and industries on the marketing overview and sales strategy.
  • Set up and optimized full campaign for Google Search and Shopping ads.
  • Ran, monitored, and built revenue and traffic strategies through Facebook PPC.
  • Conducted website customer journey analysis through Google Analytics and Hotjar heatmapping.
  • Set up and delivered email marketing.
  • Optimized Amazon product listing, set up structure and drove revenue through PPC.
Aug 2018 - Jul 2019 11 months
E-commerce & Marketing Manager
Hangerworld

Hangerworld is a supplier of clothes care, clothes hangers, and home storage solutions in the UK.

  • Significantly enhanced company sales including on Amazon and eBay websites by efficiently managing images, listings, and promotions of the company’s products across the UK, Europe, and America.
  • Led cross-functional team of 16, including graphic designing, marketing, content developing, European translation, logistics, and customer service teams. Ownership of all aspects of PPC and Google Shopping campaigns to consistently check and improve advertisements and keywords for increasing traffic on website. Coordinated with marketing team for developing and implementing robust business promotional plans ensuring these are on brand for organic and paid social advertising to drive business growth. 
  • Spearheaded end-to-end project management of ecommerce website development and ensured completion of high quality deliverables within stringent deadlines and budget parameters.
  • Successfully improved sales by 25% and maintained competitive 9% ACOS by optimizing impactful Amazon and eBay PPC campaigns.
  • Orchestrated and implemented multiple search engine optimization techniques to achieve business and revenue growth; improved overall sales performance by 32%.
Nov 2015 - Jul 2017 1 year 8 months
E-commerce & Marketing Manager
Homespares

Homespares is a supplier of domestic appliance spares and consumables.

  • Evaluated the company’s marketing requirements, established, and administered e-commerce and marketing budgets and forecasted sales revenue and built up a whole new marketing team around me from the ground up.
  • Devised completely new email platform to re-engage with customer base and orchestrated an abandoned basket strategy. Initiated and executed impactful PPC and Google shopping campaigns for company to increase online sales of products. Managed social media activities such as Facebook live and advertisements to foster and maintain strong interaction with potential new customers. 
  • Achieved excellent results; enhanced customer add to basket from 4.27% to 7.01% and increase monthly website sales by over 400%, and all marketplace retail combined monthly sales by 150%.
  • Project managed external web developers to create market leading new websites replacing our existing B2B and B2C sites ensuring improved functionality based on analytical data and customer.
Nov 2013 - Jul 2015 1 year 8 months
E-commerce & Marketing Manager
Tulchan Textiles
  • Directed all facets of e-commerce channel management of business to attain digital sales targets and expand business volume of this ladies clothing company.
  • Supervised marketing team to ensure completion and smooth execution of well-developed campaigns in accordance with trading calendar. Tracked customer website journey through google analytics to identify high drop off points, exit pages, and bounce rates, and incorporate positive changes based on collected data and information. Implemented AdWords for both PPC and Google Shopping to improved effectiveness of campaigns.
  • Designed and executed A/B page split test utilizing Optimizely platform and made improvements in page’s functionality based on outcomes of test.
  • Headed e-commerce websites development from commencement to completion, which included testing and deploying websites.


Portfolio

1 item