Shirin Mehrotra

• Assisted brands with content marketing and social media management; created content for their website, blog, social media channels, and e-mailers.
• Clients: Circle of Positivity (Chetna Chakravarthy), Kipepeo, Yogisattva, Eighth by Anurita, Kadambari Yoga, Pot de Fusion, and Bindaas Binge.

• Managed research and development for culinary itineraries.
• Identified vendors and get them onboard to create culinary experiences.
• Designed itineraries based on various culinary themes.
• Provided feature writing for the editorial section.
• Supervised social media content. 

Burrp! is a Mumbai-based food and restaurant search and recommendation website.

• Managed the editorial team of 11 writers across India.
• Created annual edit calendar and monthly edit plans.
• Wrote and edited stories.
• Executed the edit plans with the help of various city teams, coordinating and following-up with them.
• Wrote restaurant reviews, trend stories on food and nightlife, features, interviews, and well-researched stories.
• Consistently worked on brand development and website traffic growth.
• Created social media strategy, brand development, and communication. 

Burrp! is a Mumbai-based food and restaurant search and recommendation website.

• Created restaurant reviews, trend stories on food and nightlife, interviews, and well-researched stories for the Mumbai website.
• Wrote and edited the weekly newsletter.
• Consistently worked on brand development and website traffic growth.
• Supervised the day-to-day management of the Mumbai website.
• Planned and organized events for Burrp! users in collaboration with the restaurants.
• Ideated and worked on the creatives for weekly/monthly contests.
• Handled the Twitter account for Burrp!
• Worked as part of planning and developing Chef's Table, a one of its kind on-ground event run across cities in October 2012.
• Planned the content for special microsites for New Year, Oktoberfest, Burrp! birthday, Valentine’s Day, etc.
• Organized and executed the launch of Burrp! Experiences, special dining experiences for Burrp! users. 

• Wrote movie, theater, restaurant reviews, articles about art, music, and culture of Mumbai, as well as celebrity interviews.
• Planned, uploaded, and managed content online.
• Handled the social media (Facebook, Twitter, and blog) for the site.