Robert Blair
E-Commerce Marketing Expert

Robert Blair

Worked at Amazon and Euronics.
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About

Robert Blair is an e-commerce marketer with experience in all aspects of marketing and e-commerce. He has worked with various brands like Micro Scooters, Isabella Oliver, Baukjen, Liberty London, LUSH, William Evans, EAST, White Stuff, Austin Reed, and Whittards of Chelsea. At Euronics UK, he served as head of marketing and e-commerce responsible for overseeing all campaigns and activities across all major media channels and managing the current and ongoing development of the main Euronics website and strategic marketing planning. Robert also worked as an EU policies and communications manager at Amazon UK.

Employment

4 roles
Aug 2009 - Present 16 years 9 months
Marketing & E-commerce Consultant
Independent
  • Consulted on marketing and e-commerce.
  • Delivered 84% y-o-y growth in online sales for Liberty London.
  • Successfully project managed online site re-platform for William Evans.
  • Managed a post-re-platform development process for Isabella Oliver and Baukjen.
  • Clients: Oliver, Baukjen, Liberty London, LUSH, William Evans, EAST, White Stuff, Austin Reed, and Whittards of Chelsea. 
Apr 2017 - Aug 2021 4 years 4 months
Head of Marketing & E-commerce
Euronics UK (CIH Ltd)
  • Managed UK marketing and e-commerce operation for Euronics, (third largest buying group in EMEA), reporting directly to the CEO.
  • Oversaw all campaigns and activities, across all major media channels and was responsible for the current and ongoing development of the main Euronics website and strategic marketing planning.
  • Acted as the UK representative of the IMT (International Marketing Team) and RIG (Retail Innovation Group) giving insight and input on European marketing activities, including major sponsorships.
  • Took roles covering both B2C and B2B. Also handled the customer care team and was the appointed GDPR officer for euronics.co.uk.
  • Managed and supported a full website re-platform to SAP Commerce.
  • Successfully managed a full rebranding rollout, across all major touchpoints.
  • Oversaw four successful Winter campaigns, across all media channels.
  • Delivered 2019 ‘Showcase’ event at NEC Birmingham.
Aug 2006 - Aug 2009 3 years
Head of E-commerce
Crew Clothing Co
  • Handled all aspects of the multi-channel elements of the business, led by changes in e-commerce. Remit included driving changes in online operations, marketing activities, mail order catalog production, and in-store retail strategy.
  • Doubled the online share of business over three years from 16% to 32%.
  • Delivered approximately 50% y-o-y growth three years running.
  • Restructured online fulfillment ops to reduce shipping costs by £100,000.
  • Reduced overall ‘order to delivered’ time from five days to 87% within 24 hours.
Aug 1999 - Aug 2006 7 years
EU Policies & Communications Manager
Amazon
  • Owned overall Help pages across EU sites.
  • Used data to develop processes of feedback to the wider business, and developed a ‘CRM style’ approach for reviewing communication from customers.
  • Managed the worldwide rollout of customer satisfaction program.
  • Delivered 90% first contact resolution across EU sites.
  • Oversaw process development leading to a 23% increase in customer satisfaction score.
  • Achieved 52% reduction of customer ‘template’ database for improved communications.