Mark Simon

About

Mark Simon is an SEO specialist with expertise in SEO strategy, e-commerce SEO, web analytics, keyword research, A/B testing, and site audit, among others. He previously worked at QuestPoint, where he executed SEO strategies for browser plugins and launched international business listing sites in multiple languages through overseeing market research, content creation, translation, database mapping, and monetization optimization. As an adtech SaaS marketer, he has skills in creating marketing collaterals, managing product roadmaps, and building long-term strategic partnerships with Outbrain, Taboola, Verizon Media, Revcontent, and Content.ad.

Employment

5 roles

Jul 2014 - Dec 2019 5 years 5 months

Chief Marketing Officer

Brax Software

Built adtech SaaS from pre-revenue idea to $500,000 annual recurring revenue. Acquired by atlasMind.
Performed sales outreach, qualification, demo, closing and renewal for over $1 million in revenue.
Created marketing collateral including website, blog, landing pages, emails, sales proposals, ads, and event speaking.
Managed product roadmap and sprints, created behavior-driven user stories, UI mockups, and user interviews.
Built long term strategic partnerships with Outbrain, Taboola, Verizon Media, Revcontent, and Content.ad.
Hired and managed a five person team to cover all operations combined with contractors as needed.

Aug 2011 - Jun 2014 2 years 10 months

SEO Strategist

Sambreel Services (Formerly QuestPoint)

QuestPoint develops and provides innovative online advertising, web properties, and mobile app development services.

Streamlined marketing processes and vendor contracts resulting in $100,000 savings in the first 90 days.
Developed an SEO strategy for browser plugins resulting in 15,000 new active users/day and over two million active users total. Chrome and Firefox extensions, including Best Video Downloader, DropDownDeals, and PageRage.
Launched 20 international business listing sites in 12 languages overseeing market research, content creation, translation, database mapping, and monetization optimization lifting revenue from $2,000 to $20,000 a day.
Managed two interns; hired and managed contract writers for multiple dynamic content and data-driven websites.

Nov 2010 - May 2011 6 months

SEO Specialist

Underground Elephant

Underground Elephant is a direct response marketing company that leverages proprietary internet software to find high-intent customers for large enterprises.

Developed SEO strategy for education and mortgage lead generation websites and assist the PPC team with keyword research, analysis, and optimization.
Acquired website domains with relevant links and redirect to target page to shorten SEO results cycle.

Jul 2008 - Oct 2010 2 years 3 months

SEO Specialist

Miva Merchant

Miva is an e-commerce platform that helps online sellers increase their revenue, drive sales, and decrease their overhead costs.

Served as a top-rated speaker at Miva Merchant User Conferences in 2009 and 2010 on E-commerce SEO.
Created site audits with plan of action and executed complete SEO strategy communicating monthly results and next steps for e-commerce clients using Miva Merchant software.
Achieved multiple first page / top 10 results for five different stores with in-house writer and link building.

Aug 2005 - Feb 2008 2 years 6 months

Account Manager

Visual Sciences

Increased annual revenue by 23% to $3.7 million within assigned Fortune 500 clients through contract renewal of web analytics SaaS products.
Guided over 80 enterprise web analytics implementations ensuring successful business KPIs measurement.
Provided day-to-day account support to approximately 50 enterprise clients renewing 96% of accounts.