<ul><li>Managed digital marketing activities, including Facebook/Instagram Ads, affiliate marketing, performance marketing, data analysis, social media marketing, campaign development, advertising, public relations, and content marketing.</li><li>Planned and managed marketing campaigns that promote the company's brand, products, and services.&nbsp;</li></ul>

Digital Marketing Manager

<p>KitaBeli is an Indonesian social commerce app for group buying.</p><ul><li>Managed all paid marketing channels such as Facebook, Instagram, affiliates, app acquisition, and Google.</li><li>Drove and planned strategies for paid marketing channels for user acquisition and retention.</li><li>Conducted A/B test to identify the best target, campaign, and key messages work for our company goals.</li><li>Managed paid marketing channel budget to effectively attribute to each channel according to company goals.</li><li>Oversaw end-to-end execution, strategy, planning for paid marketing channels.</li><li>Analyzed data and created weekly reports to present to stakeholders and manage company KPIs.</li><li>Created and planned campaigns, key messages, discounts, hero products for company daily campaigns.</li><li>Initiated and planned CRM strategies and promotions for retaining customers and reactivating lost customers.</li></ul>

<ul><li>Strategized, led, and grew the affiliate channel.</li><li>Brainstormed and drove initiatives to achieve channel and company targets.</li><li>Drove and assisted the local team on projects to grow the affiliate partners.</li><li>Initiated, planned, and executed events to engage partners and affiliate partners in other Shopee countries to share insights or ideas.</li><li>Communicated actively with affiliates vendors on marketing campaigns and initiatives.</li><li>Prepared and analyzed weekly/monthly affiliate program status reports to effectively manage channel goals.</li></ul>

Performance Marketing Specialist

<ul><li>Managed targeting, email creation, and measurement of multiple daily email campaigns.</li><li>Performed daily, weekly, monthly, and quarterly KPI reporting.</li><li>Developed updates and communication for internal stakeholders.</li><li>Communicated performance and status to various stakeholders.</li><li>Utilized SQL to run queries to build customer lists.</li><li>Experienced with Amazon software such as Sonar, Bullseye, Content Symphony, and Symphony V2.</li></ul>

Online Marketing Coordinator

<ul><li>Managed and supported 19 vendor accounts through Amazon’s Vendor Central.</li><li>Developed, executed, and monitored a wide variety of ad campaigns through Amazon Marketing Services.</li><li>Provided daily management and optimizing bids based on campaign goals.</li><li>Analyzed raw data insights and created recommendations to drive increased ROI.</li><li>Created brand pages for vendors on Amazon.com through Amazon Marketing Services.</li><li>Identified top sellers for vendors while producing weekly and monthly audit spreadsheet reports.</li></ul>

Marketing Intern

<ul><li>Developed competitive reviews for the agency’s major clients to help them identify their presence.</li><li>Supported account managers in briefing the team on new designs and revisions as per client’s feedback.</li><li>Wrote assignment briefs based on client’s presentations on new product launches or campaigns, and job requests to pass down to the appropriate creative/media team.</li><li>Managed and posted content on clients’ social media platforms including Instagram and Facebook.</li><li>Clients: Samsung, SK-II, and Rejoice.</li></ul>

Account Executive Intern

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Natasha Halim

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Digital Marketing Portfolio By Natasha Halim (1).pdf

English (British)

Natasha Halim is a digital marketer who specializes in performance marketing with experience working for big companies like Amazon and Shopee. She has five years of digital marketing experience that ranges from B2B and B2C industries. Her experience includes working in some of the big tech e-commerce giants to startups and establishing end-to-end digital marketing strategies, with expertise in Facebook/Instagram Ads, Google Ads, LinkedIn Ads, app acquisition, affiliate marketing, and email marketing CRM.

Natasha Halim

Employment Highlights

Education Highlights

Portfolio

Webinar Ads and Email

Spenmo Corporate Cards Campaign

Spenmo Reibursement Campaign

Spenmo Bill Payment Campaign

Shopee Super Brand Day L'Oreal.pd

Shopee Super Brand Day Nutrimart

Webinar Ads and Email

Spenmo Corporate Cards Campaign

Spenmo Reibursement Campaign

Spenmo Bill Payment Campaign

Shopee Super Brand Day L'Oreal.pd

Shopee Super Brand Day Nutrimart