Natasha Halim

KitaBeli is an Indonesian social commerce app for group buying.

• Managed all paid marketing channels such as Facebook, Instagram, affiliates, app acquisition, and Google.
• Drove and planned strategies for paid marketing channels for user acquisition and retention.
• Conducted A/B test to identify the best target, campaign, and key messages work for our company goals.
• Managed paid marketing channel budget to effectively attribute to each channel according to company goals.
• Oversaw end-to-end execution, strategy, planning for paid marketing channels.
• Analyzed data and created weekly reports to present to stakeholders and manage company KPIs.
• Created and planned campaigns, key messages, discounts, hero products for company daily campaigns.
• Initiated and planned CRM strategies and promotions for retaining customers and reactivating lost customers.

• Strategized, led, and grew the affiliate channel.
• Brainstormed and drove initiatives to achieve channel and company targets.
• Drove and assisted the local team on projects to grow the affiliate partners.
• Initiated, planned, and executed events to engage partners and affiliate partners in other Shopee countries to share insights or ideas.
• Communicated actively with affiliates vendors on marketing campaigns and initiatives.
• Prepared and analyzed weekly/monthly affiliate program status reports to effectively manage channel goals.

• Managed targeting, email creation, and measurement of multiple daily email campaigns.
• Performed daily, weekly, monthly, and quarterly KPI reporting.
• Developed updates and communication for internal stakeholders.
• Communicated performance and status to various stakeholders.
• Utilized SQL to run queries to build customer lists.
• Experienced with Amazon software such as Sonar, Bullseye, Content Symphony, and Symphony V2.

• Managed and supported 19 vendor accounts through Amazon’s Vendor Central.
• Developed, executed, and monitored a wide variety of ad campaigns through Amazon Marketing Services.
• Provided daily management and optimizing bids based on campaign goals.
• Analyzed raw data insights and created recommendations to drive increased ROI.
• Created brand pages for vendors on Amazon.com through Amazon Marketing Services.
• Identified top sellers for vendors while producing weekly and monthly audit spreadsheet reports.

• Developed competitive reviews for the agency’s major clients to help them identify their presence.
• Supported account managers in briefing the team on new designs and revisions as per client’s feedback.
• Wrote assignment briefs based on client’s presentations on new product launches or campaigns, and job requests to pass down to the appropriate creative/media team.
• Managed and posted content on clients’ social media platforms including Instagram and Facebook.
• Clients: Samsung, SK-II, and Rejoice.