• Contract Consultant for the Marketo’s Professional Services department. Worked on a wide-variety of enterprise level clients and projects including full implementations of Marketo, CRM integrations with Salesforce and Dynamics, complex instance migrations, lead lifecycle, scoring and nurturing.
• Contract Trainer for Marketo Education department. Conducted virtual two-day Core Concept classes with consistent ratings on customer satisfaction survey of 4 out 4.
• Contract consulting and training for direct clients. Offered strategic guidance, recommended and implemented data management campaigns, and provided day-to-day execution assistance.

• Followed-up assessment with specific recommendations based on best practice to build a strong foundation, align sales and marketing and optimize ROI.
• Guided complex conversations with clients in order to obtain requirements for complex projects including lead scoring, lead lifecycle development and double opt-in process with subscription management.
• Continually coached clients to ensure best practices were followed during program set-up to maximize backend reporting and analysis.
• Provided client-specific Marketo training virtually as well as onsite.

• Successfully engaged in and drove the completion of multiple complex initiatives for a key account. These included the re-platform of their database consisting of over 22 million customers across 70+ subsidiaries, managed the integration of a new highly complex data set with multiple file feeds and complex join logic, and worked with their digital marketing, database and IT teams to initiate an email-based lead nurturing campaign. 
• Proactively communicated and collaborated with technical and non-technical stakeholders both externally and internally to analyze information needs and functional requirements.
• Created and maintained strong relationships with clients to position company for growth.
• Enabled new customers through extensive onsite and web-based trainings tailored to their specific needs and business objectives. 

• Drove successful implementations for over 20 clients, 2 multi-sourced CRM databases, managed projects to appropriate timelines for successful on-time and on-budget project completions.
• Gathered and coordinated client’s system requirements to internal technical teams, and consulted with clients to ensure best practices were applied.
• Established, trained and provided end-user technical support for a proprietary Campaign Management Platform upon successful deployment and oversaw key accounts.
• Implemented and provided ongoing support for key account’s CRM database with 5 major sub-brands and 10+ million records and 18 million transactions.
• Orchestrated creation and managed additional key client’s CRM database, composed of 10 million records and more than 16 million transactions from over 20 sources.
• Collaborated closely with client’s CRM marketing group, service group, external ad agency and internal ad agency to ensure the success of multiple campaigns per month.
• Uploaded creative assets, fine-tuned HTML during testing phase, and translated business needs for list selection into actionable technical specifications and building of campaign flows.

• Oversaw large multi-sourced relational customer databases as well as 90+ consumer registration databases for major consumer durable goods manufacturers.
• Managed weekly build process to ensure successful compilation of all data sources; monitored weekly database updates.
• Developed and released training materials for a web-based, cross-tabular reporting and list generation application as well as SAAS Marketing Campaign Management platform.
• Utilized SQL queries for data analysis and list extraction for both client deliverables and research of internal processes and systems.

• Provided analytical and project management support for key accounts.
• Worked with clients to determine needs and coordinate with internal technical teams to deliver data driven projects including lists and in-depth consumer profile reports.
• Developed and executed presentations to make the data collected for clients understandable and actionable thereby proving the value of the data and services provided.

The Marketo Certified Expert designation is a technical marketing credential that validates competency, expertise, and operational knowledge in the broad use of Marketo.