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Barbara McDowell

Marketo Expert

Barbara McDowell

Expert in full implementation of Marketo & CRM integration.

Barbara is a certified Marketo solutions architect with twenty years of experience working across verticals with enterprise and small and medium businesses in both B2B and B2C sectors. She is skilled in database marketing, customer acquisition, marketing strategy and customer relationship management (CRM) with a proven ability to deliver detailed assessments of the client’s Marketo instance and connected CRM to determine areas of improvement. Barbara enjoys helping clients in full implementations of Marketo, CRM integrations with Salesforce and Dynamics, complex instance migrations, lead life-cycle, scoring, and nurturing.

Marketing
CRM
Database Marketing
Training
Customer Acquisition
Barbara McDowell

Barbara McDowell

Expert in full implementation of Marketo & CRM integration.

Marketo Expert

Barbara is Available for Projects

Work with Barbara

Employment Highlights

Marketo Consultant and Trainer

McDowell Consulting, LLC

January 2017 - Present (8 years 6 months)

Consultant, Services

Elixiter

September 2015 - January 2017 (1 year 5 months)

Lead Analyst, Solutions Consulting

FICO

January 2014 - September 2015 (1 year 9 months)

Director, Data Solutions

Registria (formerly Interaxis Marketing, Inc.)

August 2010 - January 2014 (3 years 6 months)

Education Highlights

Certification, Marketo Certified Expert (MCE)

Marketo

Certification, Marketo Certified Solutions Architect (MCSA)

Marketo

Certification, Marketo Revenue Cycle Analytics

Marketo

Certification, Partner Support Certified

Exact Target