<ul><li>Assisted the delivery of front-to-back marketing campaigns for the APAC division of the investment bank. </li><li>Acted as as a project coordinator, supporting the development and execution of critical marketing projects in corporate finance, sales, and trading along with research.</li><li>Managed marketing campaigns consisting of multi-faceted content that includes webcasts, podcasts videos, EDM, articles along with social media outreach on all key platforms such as LinkedIn, Facebook, Twitter, and WeChat.&nbsp;</li><li>Handled the internal and external communications for one of the investment bank’s senior executives, Jing Ulrich, Vice Chairman of Global Banking. Prepared her internal and external speeches, prep her for internal roundtables, along with preparing her for external media interviews that include Bloomberg and CNBC on topics that range from the future of China’s economy to major deals the bank has led. In addition, Baron work with her in preparing her marketing and sales pitches for some of her key clients, which include Baidu, Tencent, Bosch, and Adidas.</li><li>Managed and delivered strategic content through the firm’s internal platforms. Worked with many stakeholders across Asia to raise awareness of strategic initiatives by designing and executing communication campaigns. The work consists of writing and editing internal blogs, articles, news updates, along with a weekly internal newsletter that highlights the region’s most important internal and external news.</li></ul>

Asia Pacific Editor

<ul><li>Handled all APAC related content. Covered the financing of renewable energy projects and transportation deals across the region.&nbsp;</li><li>Managed three reporters, including one in Hong Kong, one in Singapore, and another in Australia. Also worked with the global editors in London and New York to discuss feature pieces and exclusive interviews that would be executed across APAC.</li><li>Worked on the firm’s quarterly client dinners, monthly client roundtables and presented at the firm’s conferences across APAC. </li><li>Handled social media for the firm for APAC.&nbsp;</li></ul>

<ul><li>Managed two reporters that covered key issues that impacted corporate treasurers across APAC, including regulations, market risk, and corporate governance.</li><li>Published daily short stories online and longer articles for the monthly publication.</li><li>Managed the monthly physical publication from start-to-finish. This included writing feature articles for it, commissioning other freelance articles, along with working with external vendors on its production and publication.</li></ul>

Deputy Editor

<ul><li>Covered Chinese retail banks, including their expansion, people moves, new products, and services, as well as writing about their investment into new technologies. </li><li>Produced two-three articles per day along with one long story per week.&nbsp;</li><li>Worked with stakeholders across Asia to manage The Future of Finance Summit, a leading annual event that has themes of leadership in the financial services industry. </li><li>Managed various panels where he would invite speakers for a specific topic along with moderating the panels.&nbsp;</li></ul>

Reporter

Worked with a team of three to repurpose a global report on international markets that would once again increase exposure to JPMorgan’s global research capabilities through the website, which was also strategically placed in external markets related newsletters and the firm’s social media channels

Mid-year Market Outlook 2019: Central Banks Stay Easy and in Sync

Baron Laudermilk

Repurposed a report from J.P. Morgan’s Chief China Economist for this website to demonstrate the firm's thought leadership on the future of China’s economy and how the U.S. China trade war would impact the market. The audience mostly consist of investors that are in need of the firm’s extensive China research.

China's Big Decisions

Developed an online marketing piece, managing the project from the beginning to the end, including conducting the interviews of the executives along with producing and designing the content. The project’s goal was to attract new clients who are keen on penetrating China’s bond market.

Opening up Opportunities  for Investors in  China's Bond Market

Produced the marketing and communications for the conference's website and its monthly newsletter. The conference’s audience includes international corporates and global investors that desire to operate and invest in China.

Global China Summit | J.P. Morgan

Wrote about Panama papers and what risks Asian corporates should watch for.

Panama Papers: Which Tax Havens Put Your Reputation at Risk?

Interviewed Singapore's Senior Minister of State for Finance and Law, Indranee Rajah, and wrote about how Singapore will become a regional infrastructure and financing hub.

Interview: Singaporean Finance Minister, Indranee Rajah

Aided a British CFO publication called Board Agenda in setting up its editorial tone in 2017.

Author at Board Agenda

Writing Samples

English (American)

Baron Laudermilk is a professional editor and writer in the finance and banking sector with over eight years of experience as a financial editor working across Singapore, Beijing, and Hong Kong. He produces insightful articles, feature pieces, and interview writeups on banking and financial topics. As an APAC editor at JPMorgan Chase, he has managed marketing campaigns such as webcasts, podcasts videos, EDM, as well as social media outreach on all key platforms like LinkedIn, Facebook, Twitter, and WeChat. At Euromoney and Haymarket Financial Media, he worked as an editor covering infrastructure financing to treasury services.

Baron Laudermilk

Employment Highlights

Education Highlights

Portfolio

Mid-year Market Outlook 2019: Central Banks Stay Easy and in Sync

China's Big Decisions

Opening up Opportunities for Investors in China's Bond Market

Global China Summit | J.P. Morgan

Panama Papers: Which Tax Havens Put Your Reputation at Risk?

Interview: Singaporean Finance Minister, Indranee Rajah

Mid-year Market Outlook 2019: Central Banks Stay Easy and in Sync

China's Big Decisions

Opening up Opportunities for Investors in China's Bond Market

Global China Summit | J.P. Morgan

Panama Papers: Which Tax Havens Put Your Reputation at Risk?

Interview: Singaporean Finance Minister, Indranee Rajah