Hoi Nguyen

About

Hoi Nguyen is a highly technical and data-driven digital marketer with strong experience in tech, cloud computing, retail/e-commerce, restaurants, food, and hospitality. He has developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul. With his advanced knowledge of program fundamentals, targeting and personalization, analytics and reporting, lead management, and marketing operations, he has been granted as Marketo Certified Expert and Salesforce Certified Administrator.

Employment

4 roles

Dec 2017 - Present 8 years 5 months

Senior Marketing Manager

Greenhouse Software

Greenhouse Software is an American technology company that provides recruiting software as a service.

Built and analyzed integrated KPI dashboards and analytics. Provided actionable, data-driven insight for the overall marketing organization. Results: the team has hit or exceeded opportunity attainment goal (over 100%) for the past 12 months and lowered CPO by over 40%.
Developed, built, and executed integrated email/nurture marketing campaigns. Increased opens, clicks, demo requests, and opportunities via email channel by 52%, 77%, 45%, and 40% YoY respectively.
Integrated marketing team and greater organization by leveraging visibility gained from owning tech stack, process, and analytics. Developed and administered the process and technical training.

Aug 2014 - Dec 2017 3 years 4 months

Marketing Consultant

Independent

Developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul.
Built analytics dashboards to equip marketing organizations with data and insight to make smart, impactful decisions.
Built database and email marketing foundations for marketing organizations to activate and enable scalable email campaigns.

Sep 2014 - Dec 2017 3 years 3 months

Independent

Roll Play

Roll Play is a Vietnamese restaurant and catering.

Featured guest on the “Rachel Ray Show” alongside Chef Emeril Lagasse.
Increased sales by 538% from 2015 to 2017.
Developed Roll Play’s brand and identity.
Built a website from scratch and established a social media presence that holds a 4.5-star rating on Yelp.
Featured vendor at Smorgasburg, NYC’s largest and most popular weekly outdoor food market.

Nov 2012 - Aug 2014 1 year 9 months

Marketing Operations Manager

Logicworks

Logicworks is a provider of cloud migration and managed cloud services for AWS and Azure.

Owned and executed multi-channel demand generation programs for SMB, mid-market, and enterprise prospects using Marketo and Salesforce.
Implemented weekly, monthly, and quarterly reporting. Increased won deals by 113%. Increased marketing qualified leads by 600%. Increased marketing attributed pipeline by 270%.
Institutionalized best practices including incorporating high efficacy, efficiency, and scalability throughout all systems. Led sales and marketing training on all new tools and processes.