Honors: Karel and Hetty Liem Prize, Senior Class Representative (Elected Position).

Greenhouse Software is an American technology company that provides recruiting software as a service.<ul><li>Built and analyzed integrated KPI dashboards and analytics. Provided actionable, data-driven insight for the overall marketing organization. Results: the team has hit or exceeded opportunity attainment goal (over 100%) for the past 12 months and lowered CPO by over 40%.</li><li>Developed, built, and executed integrated email/nurture marketing campaigns. Increased opens, clicks, demo requests, and opportunities via email channel by 52%, 77%, 45%, and 40% YoY respectively.</li><li>Integrated marketing team and greater organization by leveraging visibility gained from owning tech stack, process, and analytics. Developed and administered the process and technical training.</li></ul>

Senior Marketing Manager

<ul><li>Developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul.</li><li>Built analytics dashboards to equip marketing organizations with data and insight to make smart, impactful decisions.</li><li>Built database and email marketing foundations for marketing organizations to activate and enable scalable email campaigns.</li></ul>

Marketing Consultant

Roll Play is a Vietnamese restaurant and catering.<ul><li>Featured guest on the “Rachel Ray Show” alongside Chef Emeril Lagasse.</li><li>Increased sales by 538% from 2015 to 2017. </li><li>Developed Roll Play’s brand and identity. </li><li>Built a website from scratch and established a social media presence that holds a 4.5-star rating on Yelp.</li><li>Featured vendor at Smorgasburg, NYC’s largest and most popular weekly outdoor food market.</li></ul>

Independent

Logicworks is a provider of cloud migration and managed cloud services for AWS and Azure.<ul><li>Owned and executed multi-channel demand generation programs for SMB, mid-market, and enterprise prospects using Marketo and Salesforce.</li><li>Implemented weekly, monthly, and quarterly reporting. Increased won deals by 113%. Increased marketing qualified leads by 600%. Increased marketing attributed pipeline by 270%.</li><li>Institutionalized best practices including incorporating high efficacy, efficiency, and scalability throughout all systems. Led sales and marketing training on all new tools and processes.</li></ul>

Marketing Operations Manager

Engineered lead nurturing program for a digital publishing and shoppable content platform that increased prospect engagement (email open and click-through-rates) by 70%. Increased volume of high-quality leads by 52%.

Zmags

Hoi Nguyen

Owned and executed multi-channel demand generation programs for SMB, mid-market and enterprise prospects through Marketo and Salesforce.

Logicworks

Founded a Vietnamese restaurant and catering. Developed and refined business model including market research and financial plan: pricing, cash flow, cost sheet, and financial projections. Developed and conceived Roll Play’s brand and identity. Built a website from scratch and established social media presence on Facebook, Instagram, and Yelp. Increased sales by 538% from 2015 to 2017.

Roll Play

Developed and built operational foundations and infrastructure for a tech company that provides a hosted Software-as-a-Service (SaaS) email creation platform (ECP) for enterprises and large organizations worldwide.

Stensul

Developed global marketing attribution reporting for a privacy browser extension, using Salesforce and Marketo.

Ghostery

Led rebrand of the company from “Take the Interview” to “ConveyIQ”. Built brand new ConveyIQ digital assets including emails and landing pages. Increased web traffic by 175% since the rebrand.

ConveyIQ

Built and analyzed integrated KPI dashboards and analytics for Greenhouse Software, an American technology company that provides recruiting software as a service. Provided actionable, data-driven insight for the overall marketing organization. Results: the team has hit or exceeded the opportunity attainment goal (over 100%) for the past 12 months and lowered CPO by over 40%.

Greenhouse Secures $50M Growth Investment From Riverwood Capital

Marketo Certified Expert

English (British)

Hoi Nguyen is a highly technical and data-driven digital marketer with strong experience in tech, cloud computing, retail/e-commerce, restaurants, food, and hospitality. He has developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul. With his advanced knowledge of program fundamentals, targeting and personalization, analytics and reporting, lead management, and marketing operations, he has been granted as Marketo Certified Expert and Salesforce Certified Administrator.

Hoi Nguyen

Employment Highlights

Education Highlights

Portfolio

Zmags

Logicworks

Roll Play

Stensul

Ghostery

ConveyIQ

Zmags

Logicworks

Roll Play

Stensul

Ghostery

ConveyIQ