Hoi Nguyen

Greenhouse Software is an American technology company that provides recruiting software as a service.

• Built and analyzed integrated KPI dashboards and analytics. Provided actionable, data-driven insight for the overall marketing organization. Results: the team has hit or exceeded opportunity attainment goal (over 100%) for the past 12 months and lowered CPO by over 40%.
• Developed, built, and executed integrated email/nurture marketing campaigns. Increased opens, clicks, demo requests, and opportunities via email channel by 52%, 77%, 45%, and 40% YoY respectively.
• Integrated marketing team and greater organization by leveraging visibility gained from owning tech stack, process, and analytics. Developed and administered the process and technical training.

• Developed and built operational foundations and infrastructure (Marketo, Salesforce, and HubSpot) and automation for various tech clients, including Evidon (formerly Ghostery), ConveyIQ (formerly Take the Interview), and Stensul.
• Built analytics dashboards to equip marketing organizations with data and insight to make smart, impactful decisions.
• Built database and email marketing foundations for marketing organizations to activate and enable scalable email campaigns.

Roll Play is a Vietnamese restaurant and catering.

• Featured guest on the “Rachel Ray Show” alongside Chef Emeril Lagasse.
• Increased sales by 538% from 2015 to 2017.
• Developed Roll Play’s brand and identity.
• Built a website from scratch and established a social media presence that holds a 4.5-star rating on Yelp.
• Featured vendor at Smorgasburg, NYC’s largest and most popular weekly outdoor food market.

Logicworks is a provider of cloud migration and managed cloud services for AWS and Azure.

• Owned and executed multi-channel demand generation programs for SMB, mid-market, and enterprise prospects using Marketo and Salesforce.
• Implemented weekly, monthly, and quarterly reporting. Increased won deals by 113%. Increased marketing qualified leads by 600%. Increased marketing attributed pipeline by 270%.
• Institutionalized best practices including incorporating high efficacy, efficiency, and scalability throughout all systems. Led sales and marketing training on all new tools and processes.

Honors: Karel and Hetty Liem Prize, Senior Class Representative (Elected Position).