Robbie Westacott
Content Strategist

Robbie Westacott

Skilled in web copywriting, content strategy, & digital marketing.
Work with Robbie Work with a Content Strategist

About

Robbie Westacott is a writer, editor, and digital marketer specializing in areas such as content marketing strategy, website copywriting, brand development, lead generation campaigns, customer case studies, thought leadership blogging, social media marketing and community management, PR, SEO, ghostwriting, and copyediting. He has worked with businesses ranging from startups to large companies, as well as collaborating directly with senior-level executives and members of the C-suite. Some of his clients include global enterprise IT consultancy Expleo, and a leading software testing and quality assurance company named Testhouse.

Employment

4 roles
Jun 2017 - Present 8 years 11 months
Copywriter, Digital Marketer & Content Strategist
Independent
  • Provided a broad spectrum of services and support a variety of business needs, specializing in areas such as content marketing strategy, website copywriting, brand development, lead generation campaigns, customer case studies, thought leadership blogging, social media marketing and community management, PR, SEO, interviews, ghost writing, proofreading and copyediting, and more. 
  • Worked with businesses ranging from startups to large companies, as well as collaborating directly with senior-level executives and members of the C-suite. Some of his clients include global enterprise IT consultancy Expleo, and a leading software testing and quality assurance company named Testhouse.
May 2019 - Nov 2019 6 months
Content Marketing Manager & Strategist
Maintel

Maintel is a cloud and managed IT services company focused on communications.

  • Planned and executed content strategies to create brand awareness, build audiences, increase web traffic, and generate leads, supporting the commercial growth of the wider business.
  • Worked closely with the CTO and product director to develop core messaging and value propositions for portfolios of cloud and IT managed services, to be used across the business for web copy, sales collateral, case studies, blog content, industry events, email campaigns, press releases, and monthly newsletters.
  • Acted as the editorial gatekeeper for all written communications both internally and externally, taking responsibility for the brand voice, as well as ensuring all material is engaging, accurate, SEO-friendly, and aligned with the business’s core messaging. 
Feb 2016 - May 2019 3 years 3 months
Content Manager
MobileCaddy

MobileCaddy is a mobile development and management (MDM) software package that builds, tests, deploys, manages, monitors, and enhances fully offline mobile apps.

  • Collaborated directly with the CEO, developing core messaging to take the MobileCaddy mobile app platform to market, contributing to five new business deals driven by strategic content marketing initiatives.
  • Worked alongside a graphic designer to produce a wide range of engaging content such as blog articles, eBooks, customer success stories, case studies, videos, and more, to create brand awareness, increase web traffic, and generate leads.
  • Established a voice and identity for the brand, instilling quality and consistency in all written communications across the business, as well as introducing and managing a number of key editorial processes.
Nov 2013 - Oct 2015 1 year 11 months
Editor-in-Chief, Enterprise Mobility Exchange
IQPC

IQPC is an events service company that offers an evolutionary concept in networking and business information delivery.

  • Developed strategic, content-driven growth of revenue, from £188,300 total in 2014 to £268,000 between January and October in 2015.
  • Managed and delivered successful bespoke content projects for high-profile sponsors, such as AT&T and Panasonic, producing assets for use in lead generation activities and marketing campaigns.
  • Achieved consistent growth of community subscribers, from 2,000 in November 2013 to 6,640 by September 2015.
  • Interviewed C-level executives and global business leaders to produce video content, podcast-style interviews, written features, and long-from market reports.
  • Sourced and managed a large pool of third-party contributors, as well as collaborating on content projects with esteemed industry influencers and analysts.

Education

Sep 2017 - Sep 2018 1 year
Master of Arts, Creative Writing
St Mary’s University, Twickenham
Sep 2009 - Jun 2012 2 years 9 months
Bachelor of Arts, Publishing & English
Loughborough University

Portfolio

9 items