<ul><li>Provided a broad spectrum of services and support a variety of business needs, specializing in areas such as content marketing strategy, website copywriting, brand development, lead generation campaigns, customer case studies, thought leadership blogging, social media marketing and community management, PR, SEO, interviews, ghost writing, proofreading and copyediting, and more.&nbsp;</li><li>Worked with businesses ranging from startups to large companies, as well as collaborating directly with senior-level executives and members of the C-suite. Some of his clients include global enterprise IT consultancy Expleo, and a leading software testing and quality assurance company named Testhouse.</li></ul>

Copywriter, Digital Marketer & Content Strategist

Maintel is a cloud and managed IT services company focused on communications.<ul><li>Planned and executed content strategies to create brand awareness, build audiences, increase web traffic, and generate leads, supporting the commercial growth of the wider business.</li><li>Worked closely with the CTO and product director to develop core messaging and value propositions for portfolios of cloud and IT managed services, to be used across the business for web copy, sales collateral, case studies, blog content, industry events, email campaigns, press releases, and monthly newsletters.</li><li>Acted as the editorial gatekeeper for all written communications both internally and externally, taking responsibility for the brand voice, as well as ensuring all material is engaging, accurate, SEO-friendly, and aligned with the business’s core messaging.&nbsp;</li></ul>

Content Marketing Manager & Strategist

MobileCaddy is a mobile development and management (MDM) software package that builds, tests, deploys, manages, monitors, and enhances fully offline mobile apps.<ul><li>Collaborated directly with the CEO, developing core messaging to take the MobileCaddy mobile app platform to market, contributing to five new business deals driven by strategic content marketing initiatives.</li><li>Worked alongside a graphic designer to produce a wide range of engaging content such as blog articles, eBooks, customer success stories, case studies, videos, and more, to create brand awareness, increase web traffic, and generate leads.</li><li>Established a voice and identity for the brand, instilling quality and consistency in all written communications across the business, as well as introducing and managing a number of key editorial processes.</li></ul>

Content Manager

IQPC is an events service company that offers&nbsp;an evolutionary concept in networking and business information delivery.<ul><li>Developed strategic, content-driven growth of revenue, from £188,300 total in 2014 to £268,000 between January and October in 2015.</li><li>Managed and delivered successful bespoke content projects for high-profile sponsors, such as AT&amp;T and Panasonic, producing assets for use in lead generation activities and marketing campaigns.</li><li>Achieved consistent growth of community subscribers, from 2,000 in November 2013 to 6,640 by September 2015.</li><li>Interviewed C-level executives and global business leaders to produce video content, podcast-style interviews, written features, and long-from market reports.</li><li>Sourced and managed a large pool of third-party contributors, as well as collaborating on content projects with esteemed industry influencers and analysts.</li></ul>

Editor-in-Chief, Enterprise Mobility Exchange

This case study details how global fashion brand Diesel was able to achieve digital business transformation with a mobile app powered by MobileCaddy.

Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

Robbie Westacott

Conducted an interview and wrote an article that highlights how MobileCaddy's unique approach has helped one company deliver Salesforce mobile apps in the travel and tourism industry.

Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

Crated an e-book that teaches readers how to navigate the journey of planning, development, and deployment, to achieve success with Salesforce mobile apps.

What Are the 15 Steps to Success With Salesforce Mobile Apps?

Developed the content that presents an overview of what to achieve when combining Salesforce with MobileCaddy, showing three transformational customer success stories.

The Future of Work Is Mobile. It's Time for Your App. Your Way.

Produced an article that offers advice and guidance for Salesforce consultancies currently unable to deal with their clients' growing demand for enterprise mobile apps.

Salesforce Consultancies Face a Whole New Class of Mobile App

Wrote about StreetLink's renewal of the partnership with MobileCaddy for a second consecutive year.

MobileCaddy Supports StreetLink in the Fight Against Homelessness

Wrote an article that looks into why it’s so important for manufacturers to put the needs of their end-users first when deciding exactly how to provide any information related to the use, maintenance, or repair of their products, especially when dealing with new digital technologies and modern consumer-driven expectations.

Key Considerations for Effective Self-Service Product Support

Created a blog post on what happened and discussed at The Maintel Partner Services Summer Event Series.

The Maintel Partner Services 2019 Summer Event Series Recap

Wrote about more emerging IoT technologies.

Ready or Not, Here Comes the "Third Big Wave" of the Internet - The Internet of Things

English (British)

Robbie Westacott is a writer, editor, and digital marketer specializing in areas such as content marketing strategy, website copywriting, brand development, lead generation campaigns, customer case studies, thought leadership blogging, social media marketing and community management, PR, SEO, ghostwriting, and copyediting. He has worked with businesses ranging from startups to large companies, as well as collaborating directly with senior-level executives and members of the C-suite. Some of his clients include global enterprise IT consultancy Expleo, and a leading software testing and quality assurance company named Testhouse.

Robbie Westacott

Employment Highlights

Education Highlights

Portfolio

Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

What Are the 15 Steps to Success With Salesforce Mobile Apps?

The Future of Work Is Mobile. It's Time for Your App. Your Way.

Salesforce Consultancies Face a Whole New Class of Mobile App

MobileCaddy Supports StreetLink in the Fight Against Homelessness

Diesel: Learn How This Leading Global Brand Achieved Mobile App Success

Delivering Outstanding Salesforce Mobile Apps with MobileCaddy

What Are the 15 Steps to Success With Salesforce Mobile Apps?

The Future of Work Is Mobile. It's Time for Your App. Your Way.

Salesforce Consultancies Face a Whole New Class of Mobile App

MobileCaddy Supports StreetLink in the Fight Against Homelessness