Work With High Performing Talent On Demand

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Becca Muir

Becca Muir

Public Relations Specialist

Past clients include Facebook, Unruly, & PubMatic.

Becca Muir is a PR specialist with over 12 years' experience working with clients in advertising technology, media, construction technology, B2B retail manufacturing, and cybersecurity. She specializes in product marketing, PR, market research, competitive analysis, business strategy, copywriting, and social media. Her past clients include Facebook, Unruly, PubMatic, Permutive, Advanced Cyber Intelligance, Causeway, and Retail Robotics.

Public Relations
Product Marketing
PR Strategy
Strategic PR
Market Research
Competitive Analysis
Business Strategy
Copywriting
Social Media
Media Relations
Marketing Communications
Thought Leadership
Advertising
Digital Marketing
Becca Muir

Becca Muir

Past clients include Facebook, Unruly, & PubMatic.

Public Relations Specialist

Becca is Available for Projects

Work with Becca

Employment Highlights

Product Marketing Specialist

Independent

October 2017 - Present (3 years 11 months)

Head of Research & Analysis and Head of Content

ExchangeWire

December 2014 - September 2017 (2 years 9 months)

Product Marketing Lead, EMEA

Quantcast

February 2014 - December 2014 (10 months)

Director of Product Marketing, EMEA

Marin Software

January 2013 - February 2014 (1 year 1 month)

1 More Entries

Education Highlights

BSc (Hons), Sport & Exercise Sciences

University of Birmingham

September 2002 - June 2005 (2 years 9 months)

Portfolio

CV

CV

Resume

Product Marketing Specialist

Independent

October 2017 - Present (3 years 11 months)

  • Worked with clients in advertising technology, media, construction technology, B2B retail manufacturing, and cybersecurity.
  • Offered services in product marketing, PR, market research, competitive analysis, business strategy, copywriting, and social media. 
  • Clients: Facebook, Unruly, PubMatic, Permutive, Advanced Cyber Intelligance, Causeway, and Retail Robotics.

Head of Research & Analysis and Head of Content

ExchangeWire

December 2014 - September 2017 (2 years 9 months)

ExchangeWire provides global data and insight on marketing technology, advertising technology and programmatic advertising.

  • Conceptualized, built, and launched ExchangeWire Research globally.
  • Achieved £120,000 revenue (£35,000 loss) for year one; £190,000 revenue (£31,000 profit) for year two; and £242,000 revenue (£62,000 profit) for year three.
  • Secured significant, global media coverage for ExchangeWire Research findings. Titles include The Drum, eMarketer, Digiday, Campaign, M&M Global, Ad Tech Daily, WARC, AdZine (Germany),Marketing Boerse (Germany), One to One (Germany);, Programmatic Italia (Italy), PuroMarketing (Spain), Business In Bajio (Mexico), Campaign Asia, and Marketing Interactive (Asia).
  • Conceptualized, built, and launched The Wires awards (UK), with £153,000 revenue (£102,000 profit) for the first year.
  • Sold annual global packages across ExchangeWire’s product portfolio (ATS Event Sponsorship, Sponsored Content, Research and Awards) to key clients.
  • Oversaw the global editorial team ensuring first-class content was published daily, as the head of content.

Product Marketing Lead, EMEA

Quantcast

February 2014 - December 2014 (10 months)

  • Led the team responsible for delivery of product marketing and PR across EMEA.
  • Managed delivery of content against budget, balancing work across internal resources and third party suppliers.
  • Defined content strategy and delivered world-class thought leadership. 
  • Oversaw production of all product marketing materials including sales materials, white papers, case studies and PR covering both Quantcast products and partnership offerings.
  • Defined content strategy across multiple digital and print formats and ensured delivery against plan and budget.
  • Acted as speaker on behalf of Quantcast at key industry events, partner events and Quantcast hosted events covering a wide range of topics including social media, programmatic display and multichannel marketing.
  • Partnered with client teams and clients to ensure delivery of Quantcast technology in tandem with wider media and analytics technology solutions.

Director of Product Marketing, EMEA

Marin Software

January 2013 - February 2014 (1 year 1 month)

  • Oversaw the creation and publication of products marketing materials; researched and authored white papers and opinion pieces; partnered with clients to publish joint case studies of success stories; and spoke industry events such as AdTech, Internet World, SMX, and Figaro Digital. 
  • Oversaw all product marketing activities for Marin in EMEA, including pricing, value proposition, positioning, messaging, product launch planning (including relaunch) and customer feedback.
  • Researched and authored Facebook Best Practices White paper, which, from website downloads alone, has generated over 3,000 leads with an average opportunity value of $32,000.
  • Managed the strategic delivery of Marin vision to C-level decision makers.
  • Pioneered win-loss analysis methodology incorporating interviews with decision makers and a feedback process for sales and sales enablement teams.

Senior Product Consultant, EMEA Sales

Marin Software

September 2010 - January 2013 (2 years 4 months)

  • Owned pre-sales technical solution provision for seven sales managers; continual development of Marin’s consultative sales process; provided sales training and support for new features and functions; participated in public speaking engagements. 
  • Partnered with many facets of the organization, including sales, marketing, professional and client services, and product to ensure sales objectives are met.
  • Defined the strategy and execution of global sales methodology.
  • Directed cross-functional company resources required to support prospects needs based on potential revenue and strategic impact, notable client wins include MoneySupermarket, Trivago, Vistaprint, Ladbrookes, Hotels.com, and AMEX.
  • Generated record numbers of sales leads through audience engagement during both individual and cohosted speaking sessions at industry tradeshows, including Online Marketing Show.

Education

BSc (Hons), Sport & Exercise Sciences

University of Birmingham

September 2002 - June 2005 (2 years 9 months)