Benjamin Williams

eBay Inc. is American multinational e-commerce that facilitates consumer-to-consumer and business-to-consumer sales through its website.

• Ensured that creative campaigns meet production deadlines, as well as providing general creative direction for the entire Australian business, on over 80 marketing campaigns per month across a wide range of communications and marketing for out-of-home, onsite, social media, mobile, in-app, and additionally partner and affiliation platforms.
• Provided day-to-day leadership, development, and coaching support to a team of six digital designers, a copywriter, and a campaign traffic coordinator.
• Lifted Australian creative regions ‘click-through’ rate to be three times higher than any of the other regions.
• Built in-house photography and videography studio, directly saving eBay hundreds of thousands of dollars in agency fees per year.
• Coached designers into a new skill set – resulting in the internal team developing into a nimble and progressive group. A direct saving on the bottomline in terms of minimizing outsourcing fees.
• Lowered the ‘churn’ significantly within the team, resulting in a highly motivated, stable creative group of amazing individuals who love to work together to create results.

eBay Inc. is American multinational e-commerce that facilitates consumer-to-consumer and business-to-consumer sales through its website.

• Oversaw the creative output for external agencies and also for the internal team.
• Involved in conceptual work for ‘above the line’ campaigns, social, display, and owned channels including rolling out and guarding the eBay brand guides in Australia – both client and agency side.

eBay Inc. is American multinational e-commerce that facilitates consumer-to-consumer and business-to-consumer sales through its website.

• Worked closely with production agency.
• Managed timelines and efficiencies.
• Crafted on-brand creatives for owned channels across the eBay platform which consisted of homepage marketing, retail landing pages, email marketing, social assets, deals promotions, Solus emails, email triggers, advertising, display, etc.

ClubTelco is an Australian telecommunications and internet service provider.

• Crafted ClubTelco’s logo, brand documents, email marketing, campaign work, and social assets.
• Single-handedly designed, and built, a 200-page telecommunications website without a content management system (CMS).
• Awarded the 2012 Marketer of the Year award for M2 companies as recognition of outstanding achievement in building the ClubTelco brand.

gotalk is an Australian owned mobile virtual network operator brand held by publicly listed company Tel.Pacific Limited.

• Rebuilt gotalk’s group of companies websites onto the SharePoint web platform and redesigned their point of sale creatives for their sister company, Cardcall.
• Promoted after only two months from junior designer to design lead – managing three designers.