Srinath Mogeri

About

Srinath Mogeri is a creative director and copywriter with the skillsets ranging from traditional advertising to web and social content, blog articles, and tone-of-voice documents. In a career spanning 20 years and five continents, he had the privilege of creating transformational work for global brands, some of which have been recognized at award shows such as Cannes, D&AD, One Show, and Clio. His past clients include Volkswagen, Westpac, McDonald's, Barclaycard, Toyota, Commonwealth Bank of Australia, and Philips Avant.

Employment

5 roles

Jan 2016 - Present 10 years 4 months

Copywriter & Creative Director

Independent

Provided creative direction for the ‘Always on’ digital campaign for Qantas US.
Worked with DDB Sydney, involved in the launch of McDonald’s Chicken Tenders and the Westpac Live App.
Collaborated with the Commonwealth Bank and managed a small team of content writers to develop their business banking webpages.
Clients: Volkswagen, Westpac, McDonald's, Barclaycard, Toyota, Commonwealth Bank of Australia, and Philips Avant.

Aug 2011 - Dec 2015 4 years 4 months

Creative Group Head

M&C Saatchi, Sydney

Provided creative leadership on the Optus Broadband account.
Worked under the ECD, tasked with delivering world-class ideas, presenting them to clients, and supervising production.
Managed two junior and one midlevel team and was responsible for their creative output.
Provided mentoring for agency interns.
Clients: Optus, Commonwealth Bank of Australia, National Road Motorists Association (NRMA), and Lexus.
Won several awards, including 2015 One Show Bronze (Design) and 2015 Australian Award Bronze (Outdoor).

Apr 2011 - Aug 2011 4 months

Creative Director

JWT, Nairobi

Provided cover for a creative director who was on a 3-month extended medical leave.
Relaunched the Safaricom brand and created a CSR campaign that gained worldwide attention.
Mentored four junior to midlevel teams.

Jul 2007 - Apr 2011 3 years 9 months

Senior Copywriter

Whybin TBWA, Sydney

Worked with an art director to generate world-class ideas for agency clients. Was also responsible for client presentations and supervising production.
Nominated by the agency for tutoring and mentoring AWARD school, a school for people wanting to get into the industry.
Won several awards, including Cannes 2009 Direct Lion Finalist, Cannes 2009 Promo Lion Finalist, One Show 2009 Merit Direct, and Clio 2009 Finalist Integrated.
Clients: Fairfax, Mars (Pedigree and Optimum), Visa, GSK (Nicabate), NRMA (National Bank of Australia), Goodman Fielder, E-bay, Country Energy, Shangri-La, St George Bank, and NAB Trade.

Oct 2006 - Jun 2007 8 months

Senior Copywriter

George Patterson Y&R Sydney

George Patterson Y&R, rebranded as Y&R ANZ, is an Australasian advertising agency specialized in strategy, creativity, and technology.

Worked with an art director to generate world-class ideas for agency clients. Was also responsible for client presentations and supervising production.
Clients: Fosters, Arnotts, Cadbury Schweppes, News Limited, and Telstra.