Mary Kearl

Braze is a customer engagement platform that delivers messaging experiences across push, email, and apps.

• Commissioned to write and publish authoritative and actionable 500 to 1,200-word blogs, over 2,000 longer-form white papers and case studies, and a 20,000-word ebook on customer lifecycle engagement.
• Covered many topics, including messaging, branding, AI, tech stacks, and customer life-cycle journeys.

Science 37 uses advanced telemedicine technology and patient-centric innovative networked clinical research models to rapidly accelerate biomedical discovery and bring down the costs of clinical trials.

• Promoted within two months of hire to lead team of four in overseeing digital, content, and paid media for clinical research telemedicine startup, focusing on customer acquisition and engagement.
• Leveraged paid Facebook, Instagram, Snapchat, Reddit advertising, AdWords, organic search engine optimization, social, and other channels to meet aggressive growth goals.
• Managed all patient-facing materials such as landing pages, emails, social media posts, ad visuals and copy, postcards, and FAQs.
• Ensured all copy met in-house style guidelines, Institutional Review Board standards, and Science 37’s sponsors’ requirements.

• Wrote, curated, and scheduled 70 highly engaging tweets and Facebook posts per week for Adobe Behance, a design community of 1.5 million followers.
• Grew overall followers across channels by over 200,000 or 11% during this time period.

Clotheshorse Anonymous is a luxury consignment clothing store that provides unique shopping experience to resale customers in Dallas, Texas.

• Led social media strategy, website content, email marketing, and SEO to boost email audience list growth by 103% and email marketing open rates by 141% and click-through rates by 668% and online sales/conversions by 37%.
• Advised on and executed SEM through Google AdWords, paid social buys, and advertising on Yelp and YellowPages.com.
• Implemented email marketing automation using MailChimp and optimized Shopify website.

Heal is a mobile app-based health startup that enables patients to easily book on-demand or schedule doctor house calls.

• Created content strategy for email marketing and social media channels.
• Produced company one-pager and led PR efforts for series A funding announcement and annual flu season campaign.

New York Road Runners holds yearly marathon events, including the TCS New York City Marathon.

• Oversaw the social presence and growth goals of the brand as well as senior leaders, including the CEO and president.
• Established metric-driven strategy to yield 316% audience growth from less than 190,000 to 790,000; devised influencer/partner strategy to yield 200,000 yearly UGC posts and 1.35 billion earned impressions.
• Managed budget, paid social ads, vendors, two direct reports, up to 30 part-time staff.
• Monitored, analyzed, and responded to 200,000 annual inbound social media-based brand mentions and community comments, reducing response time for customer service inquiries by 60%; created executive summaries to inform company strategy.
• Launched year-round social media ambassador program and other influencer initiatives to boost social engagement and grow social followers.

• Drove 375% growth in social.
• Oversaw social media presence for the brand as well as 63 library branches and individual social profiles of senior leadership.
• Developed comment and community moderation strategy.

New Hope Media is the independent publisher of ADDitude and Adoptive Families magazines, the nation's leading resources for ADHD and adoption.

• Managed four websites for ADDitude Magazine and Adoptive Families; launched a niche social network; and grew web traffic 80%.
• Led content, SEO, social, email marketing.
• Supervised copy editor, bloggers, and moderators.

• Wrote and edited celebrity and expert interviews, news, and quizzes that reached 10 million monthly unique visitors.
• Worked as the first community editor for the AOL Living team. Crafted and executed community and social media strategy. Launched among the first AOL-branded Twitter and Facebook pages.
• Built social outreach partnerships.
• Conceptualized, launched and managed contests for the community.
• Tracked and reported on traffic data.
• Managed SEO editor and gave SEO and writing guidelines to a team of freelancers.
• Created and programmed weekly e-newsletter distributed to 200,000 subscribers.
• Wrote, edited, and programmed articles, quizzes, surveys, and polls across health, parenting, diet, fitness and relationship categories. Wrote three to five news blogs a week.
• Assisted in conceptualizing, contributing to and launching microsites.
• Handled the budgets and contracts for freelancers.
• Promoted from intern upon graduation after less than a year with the company.