Ellie Williams

Dry July is a not-for-profit organization that challenges people to abstain from drinking alcohol for the month of July to support people affected by cancer.

• Developed and implemented the complete PR strategy and aligning that with the overall communications strategy.
• Managed the PR activities throughout Australia and New Zealand, developing strategic plans and materials for a robust consumer campaign.
• Communicated directly with journalists and managed agencies.
• Shared the Dry July story across the country, whether speaking to media and influencers, celebrity ambassadors, industry commentators, beneficiary cancer services or the wider community.

CanTeen is an Australian organization for young people living with cancer.

• Oversaw new partner and supporter acquisition across a range of income streams, including corporate donations, grants, cause-related marketing campaigns, staff fundraising, customer fundraising, merchandise, events, payroll giving, matched funding and pro bono/gift in kind donations. This included identifying and approaching prospects, developing tailored proposals and negotiating levels of support.
• Handled existing supporter relationships across the same income streams, including support with logistics, development of marketing materials and ongoing strategy review and development with the aim of growing support levels.
• Managed CanTeen content and imagery for partner/supporter communication platforms (internal and external) and represented the organization at corporate supporter events, delivering speeches and building new relationships.
• Identified appropriate trusts and foundations and completed applications for funding, managing funds received and writing acquittal reports.

• Acted as lead client contact across Howorth Communications’ digital lifestyle practice, responsible for campaign and strategy planning and budgeting across a range of consumer lifestyle clients including Motorola Mobility (Australia and New Zealand), Kensington, JVC, Polaroid, Toffee, and Try and Byte.
• Worked for B2B organizations including Frontline Systems, mySmart CTI, Wright Express, and Honeywell.
• Worked with a team that pitch and won the Canon Consumer business.
• Managed client teams (six core team members), including effectively allocating resource and team member capacity. Became a trusted advisor to clients by developing creative strategies to meet their business objectives and management of those strategies to deliver targeted results including high quality (and large quantities) of media coverage, impeccably organized and well-attended media events including product launches, and compelling collateral for use across marketing and sales channels.