Bob Kahns
Performance Marketing Expert

Bob Kahns

Managed paid digital ads & doubled site traffic growth.
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About

As a digital marketing professional with strong analytical skills, Bob Kahns has over 15 years of search engine marketing and social media experience. With his advanced knowledge and expertise in digital marketing tactics and strategies, he has managed thousands of digital marketing campaigns, including SEO, PPC, display, social such as Facebook and LinkedIn, and YouTube advertising for different companies. Bob is also proficient in utilizing a wide range of marketing tech tools and software such as Facebook Business Manager, Bing Ads, Google Tag Manager, Google AdWords, and Google Analytics.

Employment

5 roles
Jun 2019 - Present 6 years 11 months
Senior Digital Marketing Manager
FloorForce, LLC

FloorForce is a website and digital marketing company solely committed to improving sales for flooring retailers, distributors, and manufacturers.

  • Managed key accounts and a team of account managers to help bring digital marketing power to flooring companies across the country.
  • Developed, implemented, and managed marketing campaigns across digital platforms.
May 2015 - Jun 2019 4 years 1 month
Digital Marketing Manager
MarineMax Inc

MarineMax is a recreational boat and yacht dealer in the United States.

  • Oversaw SEO, PPC, display advertising, listing/reputation management, social and YouTube ads.
  • Increased the total website traffic growth by 180% organic, 725% paid search, 600% social, and 420% display.
Dec 2009 - May 2015 5 years 5 months
SEM Optimizer
Trada

Trada is a performance-based paid search solution for companies advertising on Google and Yahoo/Bing.

  • Performed all aspects of campaign management: keyword research, initial build out, ad copy testing, and optimization on SMB and mid-market advertiser accounts with budget ranges from $2,000 to $30,000 per month.
  • Worked as the community moderator for the internal optimizer community bulletin board via Ning.
May 2013 - Feb 2015 1 year 9 months
Digital Media Manager
Socius Marketing

Socius is a digital marketing agency in the US, specializing in online lead generation, SEO, custom web design and development, content creation, PPC management, and social media.

  • Oversaw all paid digital ad placements for clients to increase lead generation online.
  • Focused primarily on PPC and display advertising on Google, Bing, Facebook, and LinkedIn.
  • Introduced a Live Chat platform to clients for lead generation.
  • Increased the monthly paid media budgets and ad spend of clients by 75% in a little over one year.
  • Established agency management platforms for Facebook Business Manager, Bing Ads, and Google Tag Manager.
  • Developed a project management timeline for the new client onboarding process.
May 2004 - May 2013 9 years
SEM Specialist, Video Vendor Liaison & Fulfillment Manager
DexYP

DexYP (formerly Dex Media, Inc.) is a print and digital marketing company providing services to small businesses across America.

  • Managed the optimization team (eight employees) handling PPC, Pay For Call, Google AdWords, Yahoo!, and Bing ad campaigns for over 5,500 customers.
  • Performed SEM training sessions with sales teams at six regional offices along the east coast.
  • Trained over 20 employees and aided them in passing the Google AdWords Certification exam.
  • Helped close over 100 SEM contracts while riding along on over 300 sales calls; total annual revenues over $500,000.
  • Supported the RFP process for selecting a Video Vendor for Superpages.com.
  • Documented more than a dozen operations processes, resulting in time savings and training materials.

Education

Jan 2008 - Dec 2010 2 years 11 months
Master of Business Administration, Marketing
Regis University
Jan 1996 - Dec 2000 4 years 11 months
Bachelor of Arts, Psychology
University of Tampa

Portfolio

4 items