Brianna Plaza
Email Marketing Specialist

Brianna Plaza

Email marketer for GlobalCitizen & General Assembly.
Work with Brianna Work with a Email Marketing Specialist

About

Brianna Plaza has helped numerous companies ranging from nonprofit organizations to education transformation firms in managing go-to-market strategies and user acquisition, establishing email strategy and weekly email campaigns, applying directed life-cycle marketing strategies and monitoring email KPIs. With her expertise in implementing email strategies, she has driven the GlobalCitizen's largest-ever festival in Johannesburg resulting in over 70,000 event attendees. A digital volunteer at Tech for Campaigns, Brianna has led the winning Ana Maria Ramos political campaign for Texas House District 102.

Employment

6 roles
Sep 2018 - Present 7 years 8 months
Digital Volunteer
Tech for Campaigns
  • Helped Tech for Campaigns headquarters to get their newsletter out each week.
  • Analyzed and segmented constituents and donors for targeted messaging.
  • Was the Email Team Lead for the winning political campaign for Ana Maria Ramos at Texas House District 102.
Jun 2018 - Present 7 years 11 months
Global Email Marketing Manager
Global Citizen

Global Citizen (GC) is a New-York based nonprofit organization movement of engaged citizens who are using their collective voice to end extreme poverty by 2030.

  • Oversaw a small team of global email marketers and direct strategy for GC’s 7 million-person list.
  • Collaborated with policy and content teams to craft a consistent and compelling narrative for email.
  • Leveraged data to drive email channel positioning and messaging in and out of festival season.
Jan 2016 - Present 10 years 4 months
Founder & Editor-in-Chief
Independent

Hook & Blade is an award-winning website dedicated to sharing stories from the intersection of food and culture.

  • Drove nearly all of the editorial and marketing direction including SEO, writing and editing, photography, email strategy, social media marketing (both paid and organic), and general content strategy.
  • Won 2017 Blog of the Year Best Food & Culture Essay (Reader's Choice) award at SAVEUR Blog Awards.
Dec 2014 - Sep 2018 3 years 9 months
Instructional Assistant - Digital Marketing
General Assembly

General Assembly is a private, for-profit education organization, transforming careers and teams through dynamic courses in coding, data, design, and business in New York.

  • Assisted with General Assembly’s on-campus and online part-time digital marketing courses by conducting office hours, grading homework and presenting on certain subjects.
  • Worked with at least 350 students in 15 instances.
Jun 2014 - Jun 2018 4 years
Email Implementation & CRM Manager
General Assembly
  • Managed General Assembly's 5.5 million-person email list by keeping a detailed and organized workflow, directed lifecycle marketing strategies, and QA (links, content, UTM tracking) over 100 weekly email campaigns.
  • Drove A/B and multivariate email tests to rapidly iterate on email optimization including segmentation, frequency, content, and template testing.
  • Managed workflow of 1 developer, 2 copywriters, 2 freelance copywriters, and 1 CRM manager.
  • Drove $300,000 in incremental revenue from GA’s 50,000 alumni through alumni-specific emails and newsletters.
Feb 2012 - Jun 2014 2 years 4 months
Marketing & Communications Manager
International Institute of Rural Reconstruction

The International Institute of Rural Reconstruction (IIRR) is a US-based rural development organization which has over half a century of participatory, integrated and people-centered development in the continents of Asia, Africa, and Latin America.

  • Developed small-scale digital fundraising, marketing campaigns, and events to raise over $100,000 for the organization.
  • Facilitated a 100% YOY growth of social media platforms.
  • Managed GoogleAdWords account, wrote blog posts, and analyzed campaign data.

Education

Aug 2009 - Jun 2010 10 months
Master of Arts in Diplomacy and International Relations, Diplomacy and International Relations
Seton Hall University
Aug 2005 - Jun 2009 3 years 10 months
Bachelor of Arts in Modern Languages, French and Spanish
Seton Hall University

Portfolio

8 items