Hook & Blade is an award-winning website dedicated to sharing stories from the intersection of food and culture.

• Drove nearly all of the editorial and marketing direction including SEO, writing and editing, photography, email strategy, social media marketing (both paid and organic), and general content strategy.
• Won 2017 Blog of the Year Best Food & Culture Essay (Reader's Choice) award at SAVEUR Blog Awards.

Global Citizen (GC) is a New-York based nonprofit organization movement of engaged citizens who are using their collective voice to end extreme poverty by 2030.

• Oversaw a small team of global email marketers and direct strategy for GC’s 7 million-person list.
• Collaborated with policy and content teams to craft a consistent and compelling narrative for email.
• Leveraged data to drive email channel positioning and messaging in and out of festival season.

• Helped Tech for Campaigns headquarters to get their newsletter out each week.
• Analyzed and segmented constituents and donors for targeted messaging.
• Was the Email Team Lead for the winning political campaign for Ana Maria Ramos at Texas House District 102.

General Assembly is a private, for-profit education organization, transforming careers and teams through dynamic courses in coding, data, design, and business in New York.

• Assisted with General Assembly’s on-campus and online part-time digital marketing courses by conducting office hours, grading homework and presenting on certain subjects.
• Worked with at least 350 students in 15 instances.

• Managed General Assembly's 5.5 million-person email list by keeping a detailed and organized workflow, directed lifecycle marketing strategies, and QA (links, content, UTM tracking) over 100 weekly email campaigns.
• Drove A/B and multivariate email tests to rapidly iterate on email optimization including segmentation, frequency, content, and template testing.
• Managed workflow of 1 developer, 2 copywriters, 2 freelance copywriters, and 1 CRM manager.
• Drove $300,000 in incremental revenue from GA’s 50,000 alumni through alumni-specific emails and newsletters.

The International Institute of Rural Reconstruction (IIRR) is a US-based rural development organization which has over half a century of participatory, integrated and people-centered development in the continents of Asia, Africa, and Latin America.

• Developed small-scale digital fundraising, marketing campaigns, and events to raise over $100,000 for the organization.
• Facilitated a 100% YOY growth of social media platforms.
• Managed GoogleAdWords account, wrote blog posts, and analyzed campaign data.

• Specialized in International Law and Human Rights, Global Negotiation and Conflict Management.
• Developed a research project named as This One's for the Books: Understanding the Relationship between Education and Conflict in Ethnically-Divided Societies.

• Was associated with Sigma Delta Pi- National Collegiate Hispanic Honor Society and Pi Delta Phi- French National Honor Society.
• Studied abroad specifically in Spain, Mexico and France.