<ul><li>Specialized in International Law and Human Rights, Global Negotiation and Conflict Management.</li><li>Developed a research project named as This One's for the Books: Understanding the Relationship between Education and Conflict in Ethnically-Divided Societies.</li></ul>

<ul><li>Was associated with Sigma Delta Pi- National Collegiate Hispanic Honor Society and Pi Delta Phi- French National Honor Society.</li><li>Studied abroad specifically in Spain, Mexico and France.</li></ul>

Hook &amp; Blade is an award-winning website dedicated to sharing stories from the intersection of food and culture.

<ul>
	<li>Drove nearly all of the editorial and marketing direction including SEO,&nbsp;writing and editing, photography, email strategy, social media marketing (both paid and organic), and general content strategy.</li>
	<li>Won 2017 Blog of the Year Best Food &amp; Culture Essay (Reader&#39;s Choice) award at SAVEUR Blog Awards.</li>
</ul>

Founder & Editor-in-Chief

Global Citizen (GC) is a New-York based nonprofit organization movement of engaged citizens who are using their collective voice to end extreme poverty by 2030.

<ul>
	<li>Oversaw a small team of global email marketers and direct strategy for GC&rsquo;s 7 million-person list.</li>
	<li>Collaborated with policy and content teams to craft a consistent and compelling narrative for email.</li>
	<li>Leveraged data to drive email channel positioning and messaging in and out of festival season.</li>
</ul>

Global Email Marketing Manager

<ul>
	<li>Helped Tech for Campaigns headquarters to get their newsletter out each week.</li>
	<li>Analyzed and segmented constituents and donors for targeted messaging.</li>
	<li>Was the Email Team Lead for the winning political campaign for Ana Maria Ramos at Texas House District 102.</li>
</ul>

Digital Volunteer

General Assembly is a private, for-profit education organization, transforming careers and teams through dynamic courses in coding, data, design, and business in New York.

<ul>
	<li>Assisted with General Assembly&rsquo;s on-campus and online part-time digital marketing courses by conducting office hours, grading homework and presenting on certain subjects.</li>
	<li>Worked with at least 350 students in 15 instances.</li>
</ul>

Instructional Assistant - Digital Marketing

<ul>
	<li>Managed General Assembly&#39;s 5.5 million-person email list by keeping a detailed and organized workflow, directed lifecycle marketing strategies, and QA (links, content, UTM tracking) over 100 weekly email campaigns.</li>
	<li>Drove A/B and multivariate email tests to rapidly iterate on email optimization including segmentation, frequency, content, and template testing.</li>
	<li>Managed workflow of 1 developer, 2 copywriters, 2 freelance copywriters, and 1 CRM manager.</li>
	<li>Drove $300,000 in incremental revenue from GA&rsquo;s 50,000 alumni through alumni-specific emails and newsletters.</li>
</ul>

Email Implementation & CRM Manager

The&nbsp;International Institute of Rural Reconstruction (IIRR) is a US-based rural development organization which has over half a century of participatory, integrated and people-centered development in the continents of Asia, Africa, and Latin America.

<ul>
	<li>Developed small-scale digital fundraising, marketing campaigns, and events to raise over $100,000 for the organization.</li>
	<li>Facilitated a 100% YOY growth of social media platforms.</li>
	<li>Managed GoogleAdWords account, wrote blog posts, and analyzed campaign data.</li>
</ul>

Marketing & Communications Manager

She established segments, executed tests, and optimized email list for the winning Ana Maria Ramos campaign for Texas House District 102.

Ana-Maria Ramos Campaign Fundraising

Brianna Plaza

Developed a travel guide to a wine country, featuring its famous restaurants, cafés, and bars.

Where to Eat + Drink in Cape Town

Brianna featured the best places to eat and drink in the Mile High City.

Where to Eat + Drink in Denver

Created travel content about Mexico City's largest market. Described the best way to shop in this historic city.

Inside Mercado de la Merced

She shared how this famous and iconic hotdog stand has stood unchanged and unwavering in its commitment to a humble and simple dish.

Antidepressant: How Gene & Judes Chicago Dog Stands the Test of Time

Shared a story about different sour-style beers, why it is growing in popularity and becoming a staple of brewery lineups.

Pucker Up

Brianna shared her favorite foods and places in the Old Pueblo.

Where to Eat + Drink in Tucson

Brianna Plaza is a food writer, freelance photographer, and email marketer who loves to cook and travel. Cardi B is her alter ego.

Brianna Plaza's Website

English (British)

Brianna Plaza has helped numerous companies ranging from nonprofit organizations to education transformation firms in managing go-to-market strategies and user acquisition, establishing email strategy and weekly email campaigns, applying directed life-cycle marketing strategies and monitoring email KPIs. With her expertise in implementing email strategies, she has driven the GlobalCitizen's largest-ever festival in Johannesburg resulting in over 70,000 event attendees. A digital volunteer at Tech for Campaigns, Brianna has led the winning Ana Maria Ramos political campaign for Texas House District 102.

Brianna Plaza

Employment Highlights

Education Highlights

Portfolio

Ana-Maria Ramos Campaign Fundraising

Where to Eat + Drink in Cape Town

Where to Eat + Drink in Denver

Inside Mercado de la Merced

Antidepressant: How Gene & Judes Chicago Dog Stands the Test of Time

Pucker Up

Ana-Maria Ramos Campaign Fundraising

Where to Eat + Drink in Cape Town

Where to Eat + Drink in Denver

Inside Mercado de la Merced

Antidepressant: How Gene & Judes Chicago Dog Stands the Test of Time

Pucker Up