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Brianna Plaza

Brianna Plaza

Email Marketing Specialist

Email marketer for GlobalCitizen & General Assembly.

Brianna Plaza has helped numerous companies ranging from nonprofit organizations to education transformation firms in managing go-to-market strategies and user acquisition, establishing email strategy and weekly email campaigns, applying directed life-cycle marketing strategies and monitoring email KPIs. With her expertise in implementing email strategies, she has driven the GlobalCitizen's largest-ever festival in Johannesburg resulting in over 70,000 event attendees. A digital volunteer at Tech for Campaigns, Brianna has led the winning Ana Maria Ramos political campaign for Texas House District 102.

Digital Marketing
Photography
MailChimp
Campaigns
Fundraising
Google AdWords
Social Media Marketing
Blogposts
Copywriting
Newsletters
SEO Writing
Content Strategy
Non-profits
AB Testing
CRM
Drip Email Campaigns
Email Marketing
Instagram
Linkbuilding
Pardot
Transactional Email Marketing
User Acquisition
UTM parameters
Email Optimization
Brianna Plaza

Brianna Plaza

Email marketer for GlobalCitizen & General Assembly.

Email Marketing Specialist

Brianna is Available for Projects

Work with Brianna

Employment Highlights

Founder & Editor-in-Chief

Independent

January 2016 - Present (5 years 8 months)

Global Email Marketing Manager

Global Citizen

June 2018 - Present (3 years 3 months)

Digital Volunteer

Tech for Campaigns

September 2018 - Present (3 years)

Instructional Assistant - Digital Marketing

General Assembly

December 2014 - September 2018 (3 years 9 months)

2 More Entries

Education Highlights

Master of Arts in Diplomacy and International Relations, Diplomacy and International Relations

Seton Hall University

August 2009 - June 2010 (10 months)

Bachelor of Arts in Modern Languages, French and Spanish

Seton Hall University

August 2005 - June 2009 (3 years 10 months)

Portfolio

tech4campaigns

Ana-Maria Ramos Campaign Fundraising

Hook & Blade

Where to Eat + Drink in Cape Town

Hook & Blade

Where to Eat + Drink in Denver

Hook & Blade

Inside Mercado de la Merced

Hook & Blade

Antidepressant: How Gene & Judes Chicago Dog Stands the Test of Time

Hook & Blade

Pucker Up

tech4campaigns

Ana-Maria Ramos Campaign Fundraising

Hook & Blade

Where to Eat + Drink in Cape Town

Hook & Blade

Where to Eat + Drink in Denver

Hook & Blade

Inside Mercado de la Merced

Hook & Blade

Antidepressant: How Gene & Judes Chicago Dog Stands the Test of Time

Hook & Blade

Pucker Up

Resume

Founder & Editor-in-Chief

Independent

January 2016 - Present (5 years 8 months)

Hook & Blade is an award-winning website dedicated to sharing stories from the intersection of food and culture.

  • Drove nearly all of the editorial and marketing direction including SEO, writing and editing, photography, email strategy, social media marketing (both paid and organic), and general content strategy.
  • Won 2017 Blog of the Year Best Food & Culture Essay (Reader's Choice) award at SAVEUR Blog Awards.

Global Email Marketing Manager

Global Citizen

June 2018 - Present (3 years 3 months)

Global Citizen (GC) is a New-York based nonprofit organization movement of engaged citizens who are using their collective voice to end extreme poverty by 2030.

  • Oversaw a small team of global email marketers and direct strategy for GC’s 7 million-person list.
  • Collaborated with policy and content teams to craft a consistent and compelling narrative for email.
  • Leveraged data to drive email channel positioning and messaging in and out of festival season.

Digital Volunteer

Tech for Campaigns

September 2018 - Present (3 years)

  • Helped Tech for Campaigns headquarters to get their newsletter out each week.
  • Analyzed and segmented constituents and donors for targeted messaging.
  • Was the Email Team Lead for the winning political campaign for Ana Maria Ramos at Texas House District 102.

Instructional Assistant - Digital Marketing

General Assembly

December 2014 - September 2018 (3 years 9 months)

General Assembly is a private, for-profit education organization, transforming careers and teams through dynamic courses in coding, data, design, and business in New York.

  • Assisted with General Assembly’s on-campus and online part-time digital marketing courses by conducting office hours, grading homework and presenting on certain subjects.
  • Worked with at least 350 students in 15 instances.

Email Implementation & CRM Manager

General Assembly

June 2014 - June 2018 (4 years)

  • Managed General Assembly's 5.5 million-person email list by keeping a detailed and organized workflow, directed lifecycle marketing strategies, and QA (links, content, UTM tracking) over 100 weekly email campaigns.
  • Drove A/B and multivariate email tests to rapidly iterate on email optimization including segmentation, frequency, content, and template testing.
  • Managed workflow of 1 developer, 2 copywriters, 2 freelance copywriters, and 1 CRM manager.
  • Drove $300,000 in incremental revenue from GA’s 50,000 alumni through alumni-specific emails and newsletters.

Marketing & Communications Manager

International Institute of Rural Reconstruction

February 2012 - June 2014 (2 years 4 months)

The International Institute of Rural Reconstruction (IIRR) is a US-based rural development organization which has over half a century of participatory, integrated and people-centered development in the continents of Asia, Africa, and Latin America.

  • Developed small-scale digital fundraising, marketing campaigns, and events to raise over $100,000 for the organization.
  • Facilitated a 100% YOY growth of social media platforms.
  • Managed GoogleAdWords account, wrote blog posts, and analyzed campaign data.

Education

Master of Arts in Diplomacy and International Relations, Diplomacy and International Relations

Seton Hall University

August 2009 - June 2010 (10 months)

  • Specialized in International Law and Human Rights, Global Negotiation and Conflict Management.
  • Developed a research project named as This One's for the Books: Understanding the Relationship between Education and Conflict in Ethnically-Divided Societies.

Bachelor of Arts in Modern Languages, French and Spanish

Seton Hall University

August 2005 - June 2009 (3 years 10 months)

  • Was associated with Sigma Delta Pi- National Collegiate Hispanic Honor Society and Pi Delta Phi- French National Honor Society.
  • Studied abroad specifically in Spain, Mexico and France.