Carissa Wong

Copywriter

Carissa Wong

Past clients include Shape Magazine (SPH) and WWF Singapore.

Carissa Wong is a writer who specialises in creative writing and copywriting for different platforms. Her beats include fitness, health, wellness, and lifestyle. At Singapore Press Holdings, she has written SEO-friendly cornerstone content as well as advertorials for Shape Magazine's website. She also has worked with copywriting agencies, websites and magazines.

WritingCreative WritingCopywritingSEO WritingSEO CopywritingLifestyle ContentNutrition, Wellness and Fitness ContentHealth ContentWeb CopywritingWeb Content CreationVideo Editing

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Employment Highlights

Writer & Copywriter

Independent

January 2019 - Present (7 years 3 months)

Writer

Beauty Undercover

January 2017 - Present (9 years 3 months)

Editorial Intern

Singapore Press Holdings (Shape Singapore)

September 2018 - February 2019 (5 months)

Contributing Writer

Alvinology

June 2017 - May 2018 (11 months)

Media Coordinator

Invigorate PR

October 2017 - January 2018 (3 months)

Writer

Share Food SG

March 2017 - June 2017 (3 months)

Education Highlights

Diploma, Creative Writing for TV & New Media

Singapore Polytechnic

April 2016 - April 2019 (3 years)

Portfolio

Resume

Writer & Copywriter

Independent

January 2019 - Present (7 years 3 months)

Carissa has written for various agencies and publications.


As a copywriter for Proof Perfect:

  • Created marketing copies for clients. The type of content ranges from blog posts and articles to site pages and case studies.

As a writer for Singapore Press Holdings (Shape Singapore):

  • Ideated, pitched, and developed articles for print and online platforms.
  • Covered fitness, food, and lifestyle events.
  • Filmed and edited videos.
  • Created advertorials for Shape's online platform.

As a copywriter for Hash Meta:

  • Provided copywriting services for various clients.
  • Managed social media captions for a large organization in Singapore.

As a writer for WWF Singapore:

  • Wrote children's articles for one edition of WWF children's magazine, Panda Junior.

As a content writer for Connectome:

  • Researched and wrote articles on artificial intelligence to set up the website when it first launched.

Writer

Beauty Undercover

January 2017 - Present (9 years 3 months)

Beauty Undercover is a review website for hair and beauty salons in Singapore.

  • Planned the content calendar, wrote hair and beauty articles and analyzed web statistics.
  • Summarized articles into videos for Instagram TV.
  • Assisted in stylist interviews and sales pitches.

Editorial Intern

Singapore Press Holdings (Shape Singapore)

September 2018 - February 2019 (5 months)

  • Created content for both the website and magazine. This included pitching ideas, developing stories, and executing them. 
  • Helped with events, video shoots, and video editing for the website and social media.

Contributing Writer

Alvinology

June 2017 - May 2018 (11 months)

Alvinology.com is part of the Alvinology Media (AM) group of online and mobile properties that provides stories and news on travel, entertainment, lifestyle, and food.

  • Worked as a lifestyle writer, covering events to create same-day and next-day articles paired with visuals. 
  • Participated in different activities and events, including meeting David Beckham, doing bungee jumping, and attending a FAM trip to Penang.

Media Coordinator

Invigorate PR

October 2017 - January 2018 (3 months)

Invigorate PR is a boutique full-service public relations company offering client-friendly innovative services to businesses, personalities, and idea champions.

  • Reached out to local journalists to promote specific clients. 
  • Researched and wrote copy.

Writer

Share Food SG

March 2017 - June 2017 (3 months)

Share Food Singapore is an Asian online recipe platform that showcases home cooks’ recipes from around the world.

  • Wrote and developed articles so the website could publish one story per week. 
  • Assisted the head content producer in developing articles, editing thumbnails, and on video shoots.

Education

Diploma, Creative Writing for TV & New Media

Singapore Polytechnic

April 2016 - April 2019 (3 years)

Cumulative GPA of 3.45

A in Internship

A in Storytelling II: Conceptualisation and Structure 

A in Storytelling III: Character and Plot Development A in Writing Across Media Platforms

A in Deconstructing Television

A in Web Publishing and Design