Ellinor Wetterblad

Creuna is a customer experience agency in the Nordic region.

• Helped clients build brands, grow business, and harness change in the digital world.
• Managed several key accounts, supporting the clients with digital strategy and business development.

Diglias is a digital identity service that brings all aspects of identity into a digital ID and enables smooth and safe interactions between people and companies.

• Worked with strategy, tactics, and management.
• Provided services within the areas of brand building, product development, marketing, communication, user experience, organization, project management, and customer relations.

Santa Maria is a seasoning company within the Finnish food group Paulig Foods.

• Built a European digital team at Santa Maria.
• Recruited and introduced community managers and web editors for managing digital marketing on key markets in Northern Europe.
• Created and established ways of working with setting objectives.
• Planned, executed, measured and optimized digital activities.
• Digitalized parts of the consumer contact function on the Swedish market. The work generated immediate result: reduced the number of emails from consumers by 80%; decreased the number of phone calls enough for reducing the phone opening hours by 70%; increased transparency; increased availability, 24/7; improved visibility in search engines; and increased traffic to owned channels.

Santa Maria is a seasoning company within the Finnish food group Paulig Foods.

• Implemented and developed digital marketing communication and social media initiatives according to Santa Maria's digital strategy, to drive sales, brand equity, and engagement from consumers.
• Built the digital infrastructure with websites, newsletters, and social media on European markets.
• Set the KPIs for the activities online and analyzed and optimized them to achieve the set targets.
• Planned, executed, and optimized the online activities on the British and Swedish market with great result.
• Doubled the traffic to the British website for six months compared to the same period the previous year, and increased both loyalty and engagement from the consumers through newsletters with results better than the competition. 

Sappa is a digital TV, broadband and telephony supplier in Sweden.

• Worked with delivering the brand promise in products, marketing and communications, B2B and B2C.
• Worked with marketing in both digital and traditional channels.
• Built up the company's customer service in social media, to offer simple customer dialogue where the customers are.
• Created a responsive website with relevant content and commerce, to be available to the consumers round the clock on all platforms.
• Contributed a great part in the product development to build a product portfolio with relevant products that the consumers want and ask for.
• Performed strategic role: marketing planning, product development, communication strategies, communication planning, and project planning.
• Performed operational role through business intelligence, project management, production (web, social media, printed materials, press releases, direct marketing, events, ads), and coaching the customer service in social media.