Daniel Hornung
Lead Generation Expert

Daniel Hornung

Worked with Coca-Cola, MoneySmart, & Suncorp Bank.
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About

Daniel Hornung has experience across various aspects of digital marketing, including SEO, social media advertising, web development, email marketing, PR, and content creation. As a digital marketing manager at Macquarie University, he has driven leads for domestic student recruitment using a variety of online media from Google, Facebook, and paid content channels. At Reprise Media Australia, he managed digital marketing initiatives for clients such as Kia, MoneySmart, Magshop, KTAS, South Africa Tourism, Coca-Cola, and Jemena.

Employment

6 roles
Mar 2018 - Present 8 years 1 month
Digital Marketing Manager
Macquarie University
  • Drove leads for domestic student recruitment using a variety of online media from Google, Facebook, and paid content channels. 
  • Managed a $500,000 budget to drive MBA leads for the Business School using digital marketing and social media channels. Oversaw the initial strategy and the roll out of the digital execution and assisted the faculty with any other digital requirements.
  • Oversaw and managed all paid and organic search requirements for the university. This includes managing strategy, budgets, approvals, execution, and making sure the accounts mirror that latest Google updates.
  • Communicated with stakeholders on campaign performance, learnings, and end of campaign reporting. 
  • Assisted with resource through managing a team of student interns to help with digital work.
Nov 2016 - Nov 2017 1 year
Product Team Lead
Lendi

Lendi is a home loan platform that uses smart technology to simplify home loans.

  • Managed a cross-functional team of varied backgrounds to develop the website and grow traffic. It was a fully integrated approach to grow user intent to drive engaged users into various business goals to become leads.
  • Drove organic traffic for the business and using this channel to drive leads. Worked with a team to develop new areas of the website and educated the business.
Oct 2014 - Feb 2016 1 year 4 months
Inbound Marketing Specialist
Reprise Media Australia
  • Developed strategy and led client digital marketing experience, from website best practice to a full digital integration.
  • Clients: Kia, MoneySmart, Magshop, KTAS, South Africa Tourism, Coca-Cola, and Jemena.
May 2013 - Oct 2014 1 year 5 months
SEO Account Manager
Resolution Media
  • Involved in direct client leading, website best practice, and driving traffic aligned to business goals.
  • Clients: Domino’s, Hyatt Hotels, Lonely Planet, Suncorp Bank, CHOICE, Weight Watchers, State Super, Amelia Phillips, Bookworld, Cupid Media, and Electrolux.
Aug 2012 - Feb 2013 6 months
Digital Account Manager
Edge Custom Media

Edge Custom provides services across advertising, content, and digital media.

  • Managed the Woolworths Baby and Toddler website.
  • Functioned as the main technical lead within the agency and management of the account.
  • Managed the relationship with the development agency.
  • Handled the scoping of documents and budgeting with new website jobs.
  • Searched new opportunities in the digital space and grew the current website.
Dec 2009 - Aug 2012 2 years 8 months
Senior Digital Account Manager
Blackglass Digital Marketing Agency

Blackglass is an interactive communications agency specializing in digital strategy and implementation. 

  • Oversaw the email marketing department which also consists of affiliate and banner advertising, hosting, and website site construction.
  • Clients: Shop a Docket, Herringbone, Lisa Ho, Greatround, Sydney Airport, Lumo Energy, Moving Tracker, Curves, Kerri Anne Kennerly, Kailis Jewelry, Mr. Rental, and rent.com.