Emily Lyman
Social Media Management Expert

Emily Lyman

Past clients include Simon & Schuster and SAP.
Work with Emily Work with a Social Media Management Expert

About

Emily Lyman is a social media manager with over a decade of experience working for B2B and B2C clients, from personal brands to global enterprises like Simon & Schuster and SAP. At WeWork, she developed and executed a social media strategy encompassing different markets and countries. Emily also has worked as a digital marketing manager at Penguin Random House, managing social media platforms across three different brands.

Employment

3 roles
Jun 2016 - Present 9 years 11 months
Social Media Manager
Independent
  • Led operations and strategic direction for Branch & Bramble, a world-class digital marketing agency that specializes in both B2B and B2C clients. Responsible for long-range planning, development of service offerings, and management of contractors and employees. 
  • Increased revenue to 6-figures within two years of business.
  • Grew the company's client portfolio to include multiple enterprise clients including Simon & Schuster and SAP.
  • Strategically developed operations and processes to successfully scale.
Mar 2016 - Jun 2016 3 months
Senior Social Media Manager
WeWork
  • Developed and executed WeWork global social media strategy encompassing over 90 buildings in 28 markets spanning 12 countries.
  • Supervised 20 local community managers to ensure local market deployment of global social strategy in accordance to company playbook.
  • Increased follower engagement by 10% across all existing platforms and expanded social media outreach through new platforms. 
Jan 2013 - Mar 2016 3 years 2 months
Digital Marketing Manager
Penguin Random House
  • Managed two assistants and 21 social media platforms across three different brands.
  • Increased social media platforms organically 113% in one year to over three million fans and followers. 

Education

Jan 2008 - Dec 2009 1 year 11 months
Master of Science, Publishing
New York University
Sep 2003 - Jun 2007 3 years 9 months
Bachelor of Science (Hons), Finance
University of Utah

Portfolio

3 items