Beta Gamma Sigma Business Honors (top 15% of graduating class), Lifetime Recipient, 3.94 GPA.

Research Student in Environmental Science; published paper: The Environment &amp; Global Security.

Marketing degree, with a concentration in Research and Technical Writing. Magna Cum Laude, 3.90 GPA.

<ul><li>Provided Enterprise CX Architecture solutions for marketing, operations, sales, engineering, and IT organizations. Operated primarily as the key stakeholder/architect between the lines of business and IT.</li><li>Developed platform solutions, system blueprints, cost-benefit analyses, tech debt analyses, decision matrixes, and value frameworks for digital investments across the enterprise.</li><li>Designed 360-degree leadership reports/analytics dashboards, to include AI/Data Science.</li><li>Provided on-site/remote training for teams, technical documentation creation, copywriting, process/automation mapping, and platform execution (for SaaS/PaaS technologies).</li><li>Created MarTech/SalesTech capability roadmaps and data diagrams; identify business redundancies, and optimization/digital automation opportunities.&nbsp;</li></ul>

Owner & Principal Consultant

<ul><li>Hand-selected to join an elite group of customer experience leaders for an emerging group (CXDT).</li><li>Reported to Cisco’s Senior CX Vice President and was tasked with designing optimal CX solutions throughout the entire company. Individual KPIs (speed to market, tech debt reduced, etc) are defined by the CEO/Executive Leadership Team (ELT) per project. Personally increased speed to market for new seller/customer portal by 81% (from an average of 13 months to 10 weeks) leveraging lean methodologies.</li><li>Designed platform solutions/architecture to align business goals, technical feasibilities, and funding.</li><li>Pitched business cases to ELT whenever business goals, tech design, or funding changes are needed.</li><li>Identified system redundancies (APIs/ETLs, integrations, etc.) to decrease tech debt while increasing speed to market. Traveled throughout the globe to co-design and align business and engineering teams.</li><li>Designed and optimized Cisco’s CX platform ecosystem (Customer, Partner, and Seller portals) as the primary architect. This was cross-functionally between lines of business, executive leadership, and IT.</li><li>Key stakeholders: Cisco C-Suite, cross-functional Vice Presidents, and Directors (to identify and build business goals. Engineering Managers, IT, and Product Owners (to design/implement programs).</li></ul>

Customer Experience (CX) Enterprise Architect, Digital Transformation

<ul><li>Grew the customer experience technology ecosystem for Cisco’s Digital Experience &amp; Analytics organization. Worked cross-functionally to design innovative and localized marketing, sales, IT, and data science programs. Traveled globally to align and onboard teams (primarily in NA, the UK, and SE Asia).</li><li>Driven transformation to digitize Cisco’s seller, partner, and customer experience for the Digital Experience &amp; Analytics group. A key contributor to an award-winning program (which gained 500M+ digital views, 100K+ engagements, and $1.6B+ in renewals in one fiscal year).</li><li>Evaluated all the new third-party platforms; assessed capabilities and designed blueprint integration with existing technology stack; key decisionmaker and approver for onboarding/usage.</li><li>Managed platform architects, developers, and offshore global resources; trained on platforms.</li><li>Designed, launched, and analyzed end-to-end CX programs, to include direct customer interaction. Primary platforms: Oracle Suite of products (for marketing), Salesforce (for sales/partner tools).&nbsp;</li></ul>

Lead Platform Architect, Digital Experience & Analytics

<ul><li>Identified new business opportunities via active customer experience analysis and management.</li><li>Served as marketing automation and CRM administrator for the agency’s largest global accounts.</li><li>Visited and interviewed customers; outlined plan of action to increase customer satisfaction.</li><li>Conducted market and consumer research; designed and built world-class CX programs.</li><li>Audited data systems, provided analytics and data visualization and identified optimization requirements.</li><li>Designed and launched demand generation campaigns in-platform, including one of Adobe/Marketo’s most robust lead capture/nurture programs, resulting in $500K in closed/won opportunities in less than six months.</li></ul>

Team Lead: Digital Strategy & Analytics Consulting

<ul><li>Joined Lead Lizard, a full-service marketing technology agency, as the company’s first employee.</li><li>Technical Account Owner and the main point of contact for the agency’s largest global accounts.</li><li>Designed and built marketing and sales campaigns via the client’s platform technology ecosystem (primarily Oracle, Adobe, and Salesforce platforms).</li><li>Translated client objectives into strategic business and marketing plans; overlay market/consumer research. Provided recommendations for campaign/strategy optimization.</li><li>Top performing agency contributor in 2013/2014--in Q1 2014 achieved 33% client growth.</li></ul>

Sr. Marketing Automation & CRM Consultant

<ul><li>Developed new digital marketing initiatives for Vitafusion and L’il Critters brand (to maintain market standing as the top selling gummy vitamin in America).</li><li>Conduct consumer research programs and ethnographic studies, including on-site visits to customers and FDM vendors/distributors.</li><li>Develop, design, and onboard new internal technologies/platforms across the marketing group.</li><li>Launch consumer promotions, advertising, digital marketing, and trade promotions programs.</li></ul>

Marketing & Brand Technology Lead

<ul><li>Promoted Oregon’s newest and only long-term acute care facility via digital technologies.</li><li>Developed digital marketing programs for “customers” (3rd party hospitals and healthcare providers).</li><li>Monitored trends in healthcare; produce copy for online and print marketing.</li><li>Designed and launched distribution strategies to ensure high penetration in the local healthcare vertical.</li><li>Nurtured and managed partnerships with healthcare providers to ensure high-volume patient referrals. During tenure, the patient census increased eight times.</li></ul>

Business Development Strategist

A. Bui Consulting - Overview and Services

Anvi Bui with A. Bui Consulting

Anvi Bui

Oracle: Meet The Markies  A. Bui Consulting

Cisco has undergone a transformation in the last year to become the industry leader in customer experience. This includes the launch of major programs to digitize the customer journey via intelligent campaigns and integrated platforms.  In April 2019 they kicked off an initiative with Salesforce Services to migrate one of their top portfolio offerings from their current Marketing Automation solution to Salesforce Marketing Cloud. In a groundbreaking 10-weeks, Cisco launched their first MVP campaign in Marketing Cloud, integrated with their existing Salesforce CRM environmentoperating on a highly accelerated timeline of ideation and blueprinting, program development, execution, and post-launch performance tracking.  Hear directly from their Business and Platform Architect who led the monumental launch of Ciscos first Marketing Cloud product, get an insiders view of their 10-week MVP journey, and learn best practices for your own success toolkit.

Ciscos MVP Story: 10 Weeks to Go-Live on Marketing Cloud

When building B2B Marketing campaigns, its very easy to get caught up in the newest frameworks and shiniest technologies as the best route to deliver the results we all crave, but the fact is that no tool, however complex and clever, will make a difference if you havent covered the basics. Join us as marketing

Going 'back to basics' with your B2B Marketing strategy - Anvi Bui (S1, Ep7) - MarketOne

In this Fireside Chat, we had the pleasure of chatting with sales professional Trenton Davis, Account Director of Industrial Manufacturing at Salesforce.

ABC Fireside Chat Series: Finding Harmony Between Sales and Marketing Teams

Anvi's Speaking Session at Oracle's MCX Conference, 2016

Oracle Modern CX Conference Session: Its All About Omni-Channel Engagement: Creating Personalized Experiences for Your Global Customers.  A. Bui Consulting

Data Science Analysis (Application in R) for Facebook Posts

Data Science Applications: Does Advertising (Sponsored Posts) Work to Increase Post Likes?  A. Bui Consulting

Financial Analysis Readout for Addus Healthcare

Financial Analysis & Reporting Readout - Healthcare Firm- 2019  A. Bui Consulting

English (British)

Anvi Bui has designed and led digital programs for global enterprises for over a decade. Her programs have resulted in billions of dollars in revenue and over 200 million customer impressions and conversions. Her specialization is helping clients build world-class digital campaigns, products, and teams. She designed and optimized Cisco’s CX platform ecosystem (Customer, Partner, and Seller portals) as the primary architect.

Anvi Bui

Employment Highlights

Education Highlights

Portfolio

Anvi Bui with A. Bui Consulting

Oracle: Meet The Markies A. Bui Consulting

Ciscos MVP Story: 10 Weeks to Go-Live on Marketing Cloud

Going 'back to basics' with your B2B Marketing strategy - Anvi Bui (S1, Ep7) - MarketOne

ABC Fireside Chat Series: Finding Harmony Between Sales and Marketing Teams

Oracle Modern CX Conference Session: Its All About Omni-Channel Engagement: Creating Personalized Experiences for Your Global Customers. A. Bui Consulting

Anvi Bui with A. Bui Consulting

Oracle: Meet The Markies A. Bui Consulting

Ciscos MVP Story: 10 Weeks to Go-Live on Marketing Cloud

Going 'back to basics' with your B2B Marketing strategy - Anvi Bui (S1, Ep7) - MarketOne

ABC Fireside Chat Series: Finding Harmony Between Sales and Marketing Teams

Oracle Modern CX Conference Session: Its All About Omni-Channel Engagement: Creating Personalized Experiences for Your Global Customers. A. Bui Consulting