Anvi Bui
Digital Transformation Specialist

Anvi Bui

Worked in Cisco, Accenture, and Harte Hanks.
Work with Anvi Work with a Digital Transformation Specialist

About

Anvi Bui has designed and led digital programs for global enterprises for over a decade. Her programs have resulted in billions of dollars in revenue and over 200 million customer impressions and conversions. Her specialization is helping clients build world-class digital campaigns, products, and teams. She designed and optimized Cisco’s CX platform ecosystem (Customer, Partner, and Seller portals) as the primary architect.

Employment

7 roles
Nov 2020 - Present 5 years 6 months
Owner & Principal Consultant
A. Bui Consulting
  • Provided Enterprise CX Architecture solutions for marketing, operations, sales, engineering, and IT organizations. Operated primarily as the key stakeholder/architect between the lines of business and IT.
  • Developed platform solutions, system blueprints, cost-benefit analyses, tech debt analyses, decision matrixes, and value frameworks for digital investments across the enterprise.
  • Designed 360-degree leadership reports/analytics dashboards, to include AI/Data Science.
  • Provided on-site/remote training for teams, technical documentation creation, copywriting, process/automation mapping, and platform execution (for SaaS/PaaS technologies).
  • Created MarTech/SalesTech capability roadmaps and data diagrams; identify business redundancies, and optimization/digital automation opportunities. 
Jul 2019 - Nov 2020 1 year 4 months
Customer Experience (CX) Enterprise Architect, Digital Transformation
Cisco Systems
  • Hand-selected to join an elite group of customer experience leaders for an emerging group (CXDT).
  • Reported to Cisco’s Senior CX Vice President and was tasked with designing optimal CX solutions throughout the entire company. Individual KPIs (speed to market, tech debt reduced, etc) are defined by the CEO/Executive Leadership Team (ELT) per project. Personally increased speed to market for new seller/customer portal by 81% (from an average of 13 months to 10 weeks) leveraging lean methodologies.
  • Designed platform solutions/architecture to align business goals, technical feasibilities, and funding.
  • Pitched business cases to ELT whenever business goals, tech design, or funding changes are needed.
  • Identified system redundancies (APIs/ETLs, integrations, etc.) to decrease tech debt while increasing speed to market. Traveled throughout the globe to co-design and align business and engineering teams.
  • Designed and optimized Cisco’s CX platform ecosystem (Customer, Partner, and Seller portals) as the primary architect. This was cross-functionally between lines of business, executive leadership, and IT.
  • Key stakeholders: Cisco C-Suite, cross-functional Vice Presidents, and Directors (to identify and build business goals. Engineering Managers, IT, and Product Owners (to design/implement programs).
Apr 2015 - Jul 2019 4 years 3 months
Lead Platform Architect, Digital Experience & Analytics
Cisco Systems
  • Grew the customer experience technology ecosystem for Cisco’s Digital Experience & Analytics organization. Worked cross-functionally to design innovative and localized marketing, sales, IT, and data science programs. Traveled globally to align and onboard teams (primarily in NA, the UK, and SE Asia).
  • Driven transformation to digitize Cisco’s seller, partner, and customer experience for the Digital Experience & Analytics group. A key contributor to an award-winning program (which gained 500M+ digital views, 100K+ engagements, and $1.6B+ in renewals in one fiscal year).
  • Evaluated all the new third-party platforms; assessed capabilities and designed blueprint integration with existing technology stack; key decisionmaker and approver for onboarding/usage.
  • Managed platform architects, developers, and offshore global resources; trained on platforms.
  • Designed, launched, and analyzed end-to-end CX programs, to include direct customer interaction. Primary platforms: Oracle Suite of products (for marketing), Salesforce (for sales/partner tools). 
May 2014 - May 2015 1 year
Team Lead: Digital Strategy & Analytics Consulting
Harte Hanks
  • Identified new business opportunities via active customer experience analysis and management.
  • Served as marketing automation and CRM administrator for the agency’s largest global accounts.
  • Visited and interviewed customers; outlined plan of action to increase customer satisfaction.
  • Conducted market and consumer research; designed and built world-class CX programs.
  • Audited data systems, provided analytics and data visualization and identified optimization requirements.
  • Designed and launched demand generation campaigns in-platform, including one of Adobe/Marketo’s most robust lead capture/nurture programs, resulting in $500K in closed/won opportunities in less than six months.
Dec 2010 - May 2014 3 years 5 months
Sr. Marketing Automation & CRM Consultant
Lead Lizard, an Accenture Interactive Company
  • Joined Lead Lizard, a full-service marketing technology agency, as the company’s first employee.
  • Technical Account Owner and the main point of contact for the agency’s largest global accounts.
  • Designed and built marketing and sales campaigns via the client’s platform technology ecosystem (primarily Oracle, Adobe, and Salesforce platforms).
  • Translated client objectives into strategic business and marketing plans; overlay market/consumer research. Provided recommendations for campaign/strategy optimization.
  • Top performing agency contributor in 2013/2014--in Q1 2014 achieved 33% client growth.
Jan 2010 - Dec 2011 1 year 11 months
Marketing & Brand Technology Lead
NW Natural Products, a Church & Dwight Company
  • Developed new digital marketing initiatives for Vitafusion and L’il Critters brand (to maintain market standing as the top selling gummy vitamin in America).
  • Conduct consumer research programs and ethnographic studies, including on-site visits to customers and FDM vendors/distributors.
  • Develop, design, and onboard new internal technologies/platforms across the marketing group.
  • Launch consumer promotions, advertising, digital marketing, and trade promotions programs.
Jan 2008 - Jan 2010 2 years
Business Development Strategist
Vibra Specialty Hospital
  • Promoted Oregon’s newest and only long-term acute care facility via digital technologies.
  • Developed digital marketing programs for “customers” (3rd party hospitals and healthcare providers).
  • Monitored trends in healthcare; produce copy for online and print marketing.
  • Designed and launched distribution strategies to ensure high penetration in the local healthcare vertical.
  • Nurtured and managed partnerships with healthcare providers to ensure high-volume patient referrals. During tenure, the patient census increased eight times.

Education

Jun 2018 - Jun 2020 2 years
Master of Business Administration, Executive Program / Management
University of Oregon
May 2010 - Aug 2010 3 months
Focused Studies, Environmental Science
University of Oxford
Sep 2006 - Jun 2010 3 years 9 months
Bachelor of Science, Marketing
Portland State University

Portfolio

8 items