Bana Jobe

About

Bana Jobe is an award-winning healthcare and medical writer with experience crafting content for hospitals, researchers, and leading healthcare brands, including GE Healthcare, Pfizer, Wellframe, Wolters Kluwer, Boston Medical Center, Corning Life Sciences, MetLife, Stryker, Avanos Medical, Baylor Scott & White Health, David Geffen School of Medicine at UCLA, Abbott, Anthem Blue Cross & Blue Shield, and Merck. She covers health and medical topics such as oncology, pediatrics, cardiology, immunology, pain management, reproductive health, health technology, health insurance, health care AI, diabetes management, life sciences, clinical research, and EMRs. Her content experience includes articles, blog posts, Q&As, white papers, website content, annual reports, case studies, and more. Bana received several awards including Dallas Quill Award, MarCom Award, Marketer of the Year Award, and the Pegasus Award.

Employment

3 roles

Feb 2017 - Present 9 years 3 months

Healthcare & Medical Content Writer

Independent

Produced patient- and physician-facing content for hospitals, pharmaceuticals, health technology brands, biotech companies, agencies, health plans, magazines, and digital media.
Covered health and medical topics, including medicine, research, clinical trials, patient care, patient education, mobile health, medical devices, oncology, cardiology, immunology, diabetes management, women's health, advanced imaging, life sciences, health technology, and health insurance.
Wrote content for websites, collateral, media materials, newsrooms, scripts, presentations, newsletters, iOS push notifications, social channels, intranet platforms, media articles/columns/bylines, annual reports, white papers, executive communications, blog posts, infographics, and more.
Clients: GE Healthcare, Pfizer, Wellframe, Wolters Kluwer, Boston Medical Center, Corning Life Sciences, MetLife, Stryker, Avanos Medical, Baylor Scott & White Health, David Geffen School of Medicine at UCLA, Abbott, Anthem Blue Cross & Blue Shield, Merck, Texas Oncology, MedMeme, Lahey Health, Texas Scottish Rite Hospital for Children, Texas Department of State Health, CIGNA and American Heart Association.

Oct 2016 - Dec 2017 1 year 2 months

Digital Writer & Editor, Editorial Team

Whole Foods Market

Served as a digital copywriter and editor as part of the Whole Foods Market global brand content team; write copy for website, app, blog, and email channels [digital marketing department].
Managed content, art selection and editorial strategy for email communications sent to more than 1.3 million subscribers, including deployments for promotions, sales, seasonal messaging and inspiration.
Wrote copy for iOS push notifications sent from the Whole Foods Market mobile app.
Created, edited, managed and assigned editorial content for Whole Story blog, WholeFoodsMarket.com website and Whole Foods Market mobile app
Architected and contributed to brand voice and tone.
Worked closely with creative and CRM teams to set production schedules, audience segmentation, testing, pacing, and flighting for customer-facing series content.
Collaborated with other channel editors to ensure content pipeline and cadence matches with product priorities and messaging.
Participated in content creation for seasonal marketing campaigns.
Assessed performance indicators related to open and engagement metrics; refined process for continuous improvement of digital content.

Jul 2011 - Oct 2016 5 years 3 months

Communications Manager

Marketwave

Managed content strategy and development for accounts in health care and energy industries; involved editorial planning, writing, editing and content measurement; managed a team of writers/designers for content ideation, production, and delivery.
Led communications strategy, implementation, and measurement for accounts, including campaigns for a statewide public health initiative
Handled a non-profit's integrated marketing program that included grassroots communication, marketing, advertising, creative, SEO and social media.
Conducted media relations that resulted in print, radio, TV, and online placements in local and trade media.
Served as editorial manager for Marketwave blog and newsroom; content creator for Marketwave website.
Analyzed web metrics and content performance via Google Analytics; cross-trained team.
Managed social media monitoring, engagement, and content.
Led the Marketwave internship program; facilitated student outreach activities.
Supervised direct reports; facilitated goal-tracking and professional development.
Wrote communications and marketing award entries that won 10 awards on the local and national level.