Zohe Mustafa
Digital Marketer

Zohe Mustafa

With 24 years of digital marketing experience.
Work with Zohe Work with a Digital Marketer

About

Zohe Mustafa is a digital marketer with 24 years of experience working with multiple companies, including enterprises and startups across various industries. He has skills in digital marketing aspects such as PPC, SEO, paid social and programmatic, affiliates, e-commerce marketing, growth hacking, data feeds, display, mobile, SMS, email, social media, marketing automation, A/B testing viral marketing, and CRM. Zohe is also skilled in CRM platforms like Salesforce and Pardot, Marketo, Eloqua, Zoho, Pipedrive, Active Campaign, and more.

Employment

4 roles
Oct 2021 - Present 4 years 7 months
Head of Marketing
Accelerate Agency
  • Brought in for B2B marketing and lead generation via all the normal channels of CRM, marketing automation, social media, search marketing, and paid social plus partnerships with the likes of Forbes, The Drum, and more.
  • Managed a team of marketers, designers, developers, social media executives, and CRM.
  • Worked with the wider team of content creators, copywriters and sales and using multiple marketing technology from HubSpot, CMS, SEO tools, social tech, ad tech, and AI-based tech.
Aug 2017 - Present 8 years 9 months
Digital Marketing Consultant
Independent
  • Provided digital marketing services such as PPC, SEO, paid social and programmatic, affiliates, e-commerce marketing, growth hacking, data feeds, display, mobile, SMS, email, social media, marketing automation, A/B testing viral marketing, and CRM. 
  • Worked on campaigns and projects for these industry verticals such as SAAS providers, telecoms, logistics, news and media, hospitality, technology, fintech, home and garden, social networks, health and wellbeing, and e-commerce stores. 
Aug 2020 - Aug 2021 1 year
Growth Consultant
Incubeta
  • Brought in to plan and execute growth marketing strategy for a new award-winning SAAS product that Incubeta had developed.
  • Provided end-to-end go-to-market plans and assets including website design and build, social media launch content including all posts and copy, videos, images for all the major social networks, email and CRM outreach, press release, bought media ads, and other channels.
  • Set up forms and waitlists, analytics, tracking, and reporting.
  • Seconded to work on other projects such as a new Enterprise Hubspot CRM build and roll out for over 100 users.
  • Managed the RFP process to acquire Hubspot, migrated 10,000 contacts, companies, and deals and their data enrichment from three different legacy CRMs, setup all templates for email, landing pages, global workflows, automation and processes, defined playbooks and best practice guides, multiple reports and dashboards and everything in between so that Hubspot could become the central source of truth for all of Incubeta's markets.
Apr 2011 - Apr 2012 1 year
Senior Digital Marketing Strategist
Accenture
  • Acted as UK and Ireland lead for communications, media and high tech, mainly telco clients for Accenture Interactive.
  • Managed multiple client accounts portfolio.
  • Defined and developed digital marketing strategy and high-level enterprise digital architectures and developed large-scale strategies for global companies.

Education

Sep 1991 - Jun 1995 3 years 9 months
Bachelor of Science (Hons), Industrial Systems & Business Management
University of Westminster