<ul><li>Provided custom solutions to clients on their digital marketing processes with an automated ingestion system and designed ideal dashboards accompanied with advanced analytics predictive models.</li><li>Delivered end-to-end Spend Analytics solution including UNSPSC taxonomy updates, rationalizing supplier spend, and depicting trends on your professional dashboard which can easily be shared with your stakeholders. </li><li>Provided consultancy services on business analytics, digital marketing analytics, and spend and procurement analytics. </li><li>Worked with big brands including Hublot, Jaguar and Land Rover, Marc Jacobs, Sephora, and Canada Goose.</li></ul>

Data Analytics Consultant

<ul><li>Functioned as a chief data analyst and provided analytical leadership, working with other internal stakeholders to provide data-based insights and help design solutions for clients. </li><li>Utilized tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs to extract, interpret, and analyze marketing data.</li><li>Produced project reports with data visualizations using Tableau, Google Data Studio, and Power BI.</li></ul>

Associate Director, Business Intelligence & Analytics

<ul><li>Provided analytical leadership and worked with internal teams to design solutions for clients’ business questions using Archie technology.</li><li>Developed project reports using Tableau, Google Data Studio, and Power BI by working closely with clients and senior managers.</li><li>Proficiently handled tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs.</li><li>Collaborated with the media teams to define important KPIs for the client based on different channels and campaigns.</li><li>Involved in creating a completely automated system for data ingestion, visualization, and advanced analytics like Performance Analytics, Audience Targeting, and much more.</li><li>Led a team of offshore analysts and conduct daily meetings with them to make sure that the deliverables are rolled-out and there are no impediments.</li></ul>

Senior Associate, Performance Analytics

<ul><li>Developed project reports using Tableau, Google Data Studio, and Power BI by working closely with clients and senior managers. </li><li>Provided analytical leadership and worked with internal teams to design solutions for clients’ business questions using Archie technology.</li><li>Involved in creating a completely automated system for data ingestion, visualization, and advanced analytics like Performance Analytics, Audience Targeting, and much more.</li><li>Collaborated with the media teams to define important KPIs for the client based on different channels and campaigns.</li><li>Built expertise in client therapeutic areas and participated in product development efforts to constantly evolve current processes.</li><li>Utilized tools like Google Analytics, Google Ads, Amazon Advertising, Facebook Manager, LinkedIn, Twitter, and other DSPs.</li></ul>

<ul><li>Used Crossix’s proprietary tool (Safemine) and SQL for generating data-driven insights about the effectiveness of marketing campaigns.</li><li>Built predictive models (Using R) to segment different consumers based on demographic data to predict their health behavior.</li><li>Identified and communicated recommendations by uncovering major storylines from analysis results.</li></ul>

Lead Marketing Data Analyst

<ul><li>Analyzed student’s data for research and educational purposes, and drew inferences by data mining and machine learning techniques.</li><li>Built complex queries, processes, and scripts in MS Access and SQL for retrieving student records for statistical analysis.</li><li>Designed surveys using tools such as Qualtrics and TypeForm, recognized trends, and suggested insights on improvements to students' profiles.</li><li>Generated Feedback Reports using MySQL to help students position themselves relative to the rest of the class.</li><li>Used SPSS Statistics to perform data munging and employ the same to prepare ad-hoc reports.</li></ul>

Graduate Research Assistant

Shikha Shah

English (British)

Shikha Shah is a Data Analytics Manager who's been in the business for over nine years, specializing in business analytics, digital marketing analytics, and spend and procurement analytics. She recently worked with brands such as Hublot, Jaguar and Land Rover, Marc Jacobs, Sephora, and Canada Goose in her role as Data Analytics Consultant for Quilytics.

Shikha Shah

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