Beauty Undercover is a review website for hair and beauty salons in Singapore.

• Planned the content calendar, wrote hair and beauty articles and analyzed web statistics.
• Summarized articles into videos for Instagram TV.
• Assisted in stylist interviews and sales pitches.

Carissa has written for various agencies and publications.

As a copywriter for Proof Perfect:

• Created marketing copies for clients. The type of content ranges from blog posts and articles to site pages and case studies.

As a writer for Singapore Press Holdings (Shape Singapore):

• Ideated, pitched, and developed articles for print and online platforms.
• Covered fitness, food, and lifestyle events.
• Filmed and edited videos.
• Created advertorials for Shape's online platform.

As a copywriter for Hash Meta:

• Provided copywriting services for various clients.
• Managed social media captions for a large organization in Singapore.

As a writer for WWF Singapore:

• Wrote children's articles for one edition of WWF children's magazine, Panda Junior.

As a content writer for Connectome:

• Researched and wrote articles on artificial intelligence to set up the website when it first launched.

• Created content for both the website and magazine. This included pitching ideas, developing stories, and executing them. 
• Helped with events, video shoots, and video editing for the website and social media.

Alvinology.com is part of the Alvinology Media (AM) group of online and mobile properties that provides stories and news on travel, entertainment, lifestyle, and food.

• Worked as a lifestyle writer, covering events to create same-day and next-day articles paired with visuals. 
• Participated in different activities and events, including meeting David Beckham, doing bungee jumping, and attending a FAM trip to Penang.

Invigorate PR is a boutique full-service public relations company offering client-friendly innovative services to businesses, personalities, and idea champions.

• Reached out to local journalists to promote specific clients. 
• Researched and wrote copy.

Share Food Singapore is an Asian online recipe platform that showcases home cooks’ recipes from around the world.

• Wrote and developed articles so the website could publish one story per week. 
• Assisted the head content producer in developing articles, editing thumbnails, and on video shoots.

Cumulative GPA of 3.45

A in Internship

A in Storytelling II: Conceptualisation and Structure 

A in Storytelling III: Character and Plot Development A in Writing Across Media Platforms

A in Deconstructing Television

A in Web Publishing and Design