Benjamin Thomas

About

Benjamin Thomas is a highly skilled and certified Salesforce Marketing Cloud Account Engagement (Pardot) Specialist and Consultant, bringing over 15 years of expertise in Digital Marketing. With 8 years of focused experience within the Salesforce ecosystem, Ben has demonstrated exceptional proficiency in all Pardot implementation and setup aspects. His deep understanding of the platform allows him to seamlessly configure and optimize Pardot instances, ensuring businesses can effectively leverage its capabilities to drive lead generation and engagement. As a seasoned consultant, Ben's expertise extends to lead scoring and nurturing programs, enabling him to devise and implement strategies that effectively prioritize leads based on their potential value.

Employment

5 roles

Jan 2022 - Sep 2023 1 year 8 months

Senior Digital Marketing Manager & Marketing Operations

Moneyhub

Collaborated closely with Sales, Marketing, and Product teams to develop and implement go-to-market (GTM) strategies to drive revenue.
Worked across Finance, Product, Sales, and Marketing departments to create optimized GTM campaigns and establish operational best practices for tracking campaign performance and analytics.
Implemented effective segmentation techniques to categorize leads based on relevant criteria.
Developed lead scoring models to prioritize and prioritize leads based on their potential value and established lead grading systems to assess lead quality and readiness for sales engagement.
Created automated workflows and systems to attribute leads to specific marketing efforts accurately.
Utilized tools like Zapier, CDATA, and AWS to integrate various software applications and data sources with Pardot and Salesforce.
Created and configured campaigns, including landing pages, forms, email nurture programs, and HTML email design and development.
Implemented automated workflows and data integration to optimize financial and sales-related operations.
Utilize tools such as Google Data/Looker Studio, Tableau, Salesforce Reports, and Dashboards to generate insightful reports and dashboards.
Performed comprehensive analysis of marketing strategies and campaigns to identify strengths, weaknesses, and opportunities for improvement.

May 2021 - Jan 2022 8 months

Marketing Automation Consultant

Nebula Consulting

Developed and managed marketing automation strategies to optimise Salesforce technology, including HTML email & landing page design and development.
Deployed and customised, robust Pardot solutions to enable maximum client engagement.
Implemented tailored Engagement Studio journeys to drive sales opportunities & maximise ROI.
Ensured best practices in all facets of Account Engagement, ensuring the highest performance standards across all campaigns & initiatives.
Worked closely with clients to get the most out of Salesforce technology, role included:

-Marketing Cloud Account Engagement (Pardot) Strategy & Best Practice

-Marketing Cloud Account Engagement (Pardot) & Salesforce Implementation

-HTML Email and Landing page design and development

-Marketing Cloud Account Engagement (Pardot) Engagement Studio design and development

Nov 2018 - May 2021 2 years 6 months

Digital Marketing Manager

NMI

Launched a unified brand and website, expanding marketing campaigns and driving successful migration and integration of NMI’s Hubspot with Pardot.
Managed Marketing Operations and MarTech stack (Pardot, Salesforce, Workato, Slack, Google Ads, Paid Social, Google Tag Manager, Google Analytics & Chilipiper).
Collaborated with the Sales team to design revenue-generating campaigns across paid & organic channels, yielding a RoAS of 7.8 and generating over $1m in revenue.
Implemented marketing automation (email nurtures, lead scoring, grading & attribution, routing) plus used data visualisation tools (Google Data Studio & PowerBI) to measure & report sales & marketing effectiveness.

Nov 2015 - May 2018 2 years 6 months

Digital Marketing Manager

Creditcall

Managed full Demand Gen and MarkOps cycle for Creditcall, including campaign creation & tracking, asset design for online & offline use, Email marketing and automation, and social/SEO.
Led CRM migration and Pardot implementation, creating new sales and marketing processes to maximize performance.
Successfully launched a new website & renewed our digital marketing efforts moving away from event-based lead generation resulting in a 300% increase in leads from digital activities.

May 2013 - Oct 2015 2 years 5 months

Digital Marketing Officer

Monmouthshire Building Society

Managed, developed and updated digital marketing channels including websites (SEO, AdWords and content creation), social media profiles and email campaigns.
Boosted online votes for the Annual General Meeting by 5%, placing Society in the top quartile with an effective personalised email campaign.