Fausto Amoroso
B2B Product Manager

Fausto Amoroso

With over 20 years of B2B marketing experience.
Work with Fausto Work with a B2B Product Manager

About

Fausto Amoroso is a B2B product manager who specializes in B2B marketing with over 20 years of experience in technology, financial services, and software (SaaS) sectors. His expertise spans a broad range of marketing disciplines including lead generation and business development; product marketing, proposition development, and strategic marketing; digital marketing, PR, brand development, and internal communications. Fausto also writes content such as thought leadership, sales collateral, lead generation email campaign, as well as an opinion piece.

Employment

5 roles
May 2020 - Jan 2022 1 year 8 months
Marketing Consultant
Independent
  • Delivered a range of marketing services including product marketing, proposition development, go-to-market, digital marketing communications, lead generation and campaign management.
May 2015 - Apr 2020 4 years 11 months
Head of Product Marketing
Bolero International
  • Established new product marketing function and developed a focused GTM plan with new value-based propositions.
  • Realigned messaging and product positioning that focused on the customer and differentiated Bolero in the marketplace.
  • Delivered a number of great sales tools and collateral to help sales better understand their target markets, customer persona, the value the company provides and the competition they face.
  • Rebranded company with new messaging, website and content including the launch of the new Galileo SaaS platform.
  • Developed and executed global lead generation campaigns using Hubspot, Pardot and Salesforce generating approximately 40 qualified leads per month and increasing sales pipeline by 200% and increase revenue by 38% over a three-year period.
Apr 2013 - Dec 2014 1 year 8 months
Head of Product Marketing & Marketing Director
Bottomline Technologies
  • Initially hired as head of product marketing to review sales and marketing, focusing on the companies’ go-to-market strategy, sales knowledge/skills, and marketing structure and processes.
  • Served latterly as marketing director responsible for developing and delivering the marketing strategy across EMEA and AsiaPac for both direct and channel routes to market.
  • Reviewed current sales and marketing processes and made a number of recommendations to improve sales conversion and marketing investment.
  • Refocused product marketing to deliver more value-based propositions translating technical product features into solutions that address customer issues.
  • Introduced new lead, win, and loss analysis and measurement tools using Salesforce to track leads throughout their lifecycle to maximize return on investment, targeting and measure the effectiveness of sales and marketing.
  • Delivered comprehensive lead generation activities generating on average 1500 leads per quarter with an ROI in excess of 17:1 contributing to 10% growth in region.
  • Managed an international team of 13 across EMEA and APAC.
May 2012 - Dec 2012 7 months
Product & Marketing Director
Cloud-IQ
  • Developed and executed a go-to-market strategy to launch company and new online marketing applications and cart abandonment solutions.
  • Delivered new propositions, competitive analysis and positioning, pricing models, collateral, awareness creation and lead generation.
  • Established key marketing processes and building blocks and hired new team to continue.
Aug 2010 - May 2012 1 year 9 months
UK&I Product & Marketing Director
Experian
  • Served as a member of the senior management team hired to establish new SME business unit and build new product and marketing teams to develop and deliver a product and marketing strategy to target new market sector.  
  • Developed overall product, marketing and proposition strategy identifying new growth initiatives and taking new and enhanced SaaS and client-based propositions to market.
  • Introduced a comprehensive sales lead acquisition program to deliver customer value propositions, generating on average over 1,000 leads per month.
  • Raised awareness of Experian brand in new target market. In a 12 month period, Experian SME had over 200 press mentions. In just under six months the SME portal was the second most visited destination on Experian.co.uk.
  • Pioneered the use of lead nurturing and scoring and tracking giving the company the ability to measure the effectiveness of every marketing campaign and deliver sales-ready leads.

Education

Sep 1980 - Jun 1984 3 years 9 months
Batchelor of Science, Electronic Engineering
Aston University

Portfolio

9 items