Cecilia Gibson

• Provided translation of product content, transcreation for creative content, copywriting for special projects, proofreading of target content, linguistic testing on product, and bug fixing.
• Kept abreast of new research and developments that influence language.

• Collaborated with Adapt Worldwide, Quill Content, Freedman International, iBus Media, and Artefact on several projects.
• Localized product pages for Louis Vuitton via Quill.
• Provided content planning, SEO copywriting, and editing for Uber via Adapt. 
• Conducted keyword research and on-page optimization for WhatsApp, Expedia, Visa, and Dropbox via Adapt. 
• Wrote SEO copy for PokerStars and 888 Poker via iBus Media.

• Conducted SEO audits, technical recommendations, keyword research, gap analysis, on-page optimization, content ideation, and link acquisition strategy. 
• Developed and implemented SEO strategies and reported on performance.

• Supported website migration in multiple geos with content audits, data scraping, redirect mapping, keyword assignation, and coordinating new content creation.
• Developed and implemented SEO strategies and reported on performance.

• Planned editorial calendar across markets to deliver on organic traffic and conversion targets.
• Managed content production workflow.
• Supported and trained local content teams.

Mavens of London provides research, strategy, and marketing activation consultancy

• Delivered keyword research, content audits, gap analysis, on-page optimization, link acquisition strategy, basic technical recommendations, e-commerce copywriting, and editing for Diageo and Unilever brands.
• Coordinated keyword research, content creation, and localization in multiple languages.
• Planned up to 500 articles across over 20 markets based on search opportunity and revenue potential.  
• Defined metrics and overviewing link building projects across over ten markets to deliver targets. 
• Trained junior members of the team, documenting guidelines and best practices.

Adapt Worldwide is a Welocalize multilingual digital marketing agency providing language and marketing services for global brands.

• Conducted keyword research, on-page optimization, blogger outreach, SEO and PPC copywriting, translation, and localization.
• Clients: Canon, Nokia, BlackRock, Atlassian, Funding Circle, Betsson, and Lyst. 

Adzuna is a search engine for job advertisements.

• Provided link building, SEO copywriting, blogging, PR, social media management, and CRM for the Brazilian market. 
• Helped to develop and implement digital marketing strategies.

• Handled several tasks, including strategic planning, client proposals, development and implementation of new projects, managing editor for print, digital and social media, management of 10-15 staff covering over 20 clients, including Deloitte, The National Federation of Accountants, and newspaper Gazeta do Povo. 
• Served as managing editor of a bimonthly agribusiness magazine with a national circulation of 5,000.
• Acted as international media relations manager for The Agricultural Outlook Forum South America. 
• Planned and executed training courses for journalists, journalism awards, and press trips.