Work With High Performing Talents On Demand

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Work With High Performing Talents On Demand

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Cecilia Gibson

Cecilia Gibson

SEO Specialist

Past clients include WhatsApp, Expedia, Visa, & Dropbox.

Cecilia Gibson is a data-driven journalist, content marketer, and SEO specialist with over a decade of experience in delivering top-notch content across owned, earned, and paid media. Her expertise lies in SEO, digital marketing, PR, social and editorial content. As an SEO specialist, she has conducted keyword research, on-page optimization, SEO and PPC copywriting, translation, and localization for clients such as WhatsApp, Expedia, Visa, Dropbox, Canon, and Nokia. Cecilia is fluent in English and Brazilian Portuguese.

SEO
SEO Keyword Research
On-Page Optimization
SEO Copywriting
Localization
SEO Content
Translation
Digital Marketing
Public Relations
PPC
Social Media Content Creation
Editorial Content
SEO Audit
Link Building
Website Migration
Gap Analysis
Google Analytics
Google Search Console
Google AdWords
WordPress
AEM
HTML
SEOMoz
SEMrush
Majestic
Cecilia Gibson

Cecilia Gibson

Past clients include WhatsApp, Expedia, Visa, & Dropbox.

SEO Specialist

Cecilia is Available for Projects

Work with Cecilia

Employment Highlights

Linguist – Brazilian Portuguese

Skyscanner

February 2020 - Present (1 year 2 months)

SEO Content Specialist, Writer, Editor & Translator

Independent

April 2019 - Present (2 years)

SEO Specialist

Glassdoor

August 2019 - October 2019 (2 months)

SEO Content Coordinator

Vrbo

June 2019 - September 2019 (3 months)

5 More Entries

Education Highlights

MA e-Marketing & Social Media

Middlesex University

September 2014 - December 2015 (1 year 3 months)

MA in Corporate Communications & Press Relations

Federal Technological University of Paraná (UTFPR)

February 2008 - October 2009 (1 year 8 months)

BA in Mass Communication - Journalism

Federal University of Paraná (UFPR)

February 2000 - November 2005 (5 years 9 months)

Resume

Linguist – Brazilian Portuguese

Skyscanner

February 2020 - Present (1 year 2 months)

  • Provided translation of product content, transcreation for creative content, copywriting for special projects, proofreading of target content, linguistic testing on product, and bug fixing.
  • Kept abreast of new research and developments that influence language.

SEO Content Specialist, Writer, Editor & Translator

Independent

April 2019 - Present (2 years)

  • Collaborated with Adapt Worldwide, Quill Content, Freedman International, iBus Media, and Artefact on several projects.
  • Localized product pages for Louis Vuitton via Quill.
  • Provided content planning, SEO copywriting, and editing for Uber via Adapt. 
  • Conducted keyword research and on-page optimization for WhatsApp, Expedia, Visa, and Dropbox via Adapt. 
  • Wrote SEO copy for PokerStars and 888 Poker via iBus Media.

SEO Specialist

Glassdoor

August 2019 - October 2019 (2 months)

  • Conducted SEO audits, technical recommendations, keyword research, gap analysis, on-page optimization, content ideation, and link acquisition strategy. 
  • Developed and implemented SEO strategies and reported on performance.

SEO Content Coordinator

Vrbo

June 2019 - September 2019 (3 months)

  • Supported website migration in multiple geos with content audits, data scraping, redirect mapping, keyword assignation, and coordinating new content creation.
  • Developed and implemented SEO strategies and reported on performance.

SEO Specialist (Content & News)

Transferwise

August 2018 - March 2019 (7 months)

  • Planned editorial calendar across markets to deliver on organic traffic and conversion targets.
  • Managed content production workflow.
  • Supported and trained local content teams.

Senior Author & Content Specialist

Mavens of London

May 2016 - August 2018 (2 years 3 months)

Mavens of London provides research, strategy, and marketing activation consultancy

  • Delivered keyword research, content audits, gap analysis, on-page optimization, link acquisition strategy, basic technical recommendations, e-commerce copywriting, and editing for Diageo and Unilever brands.
  • Coordinated keyword research, content creation, and localization in multiple languages.
  • Planned up to 500 articles across over 20 markets based on search opportunity and revenue potential.  
  • Defined metrics and overviewing link building projects across over ten markets to deliver targets. 
  • Trained junior members of the team, documenting guidelines and best practices.

SEO Executive

Adapt Worldwide

November 2015 - May 2016 (6 months)

Adapt Worldwide is a Welocalize multilingual digital marketing agency providing language and marketing services for global brands.

  • Conducted keyword research, on-page optimization, blogger outreach, SEO and PPC copywriting, translation, and localization.
  • Clients: Canon, Nokia, BlackRock, Atlassian, Funding Circle, Betsson, and Lyst. 

Digital Marketing Intern

Adzuna

October 2014 - February 2015 (4 months)

Adzuna is a search engine for job advertisements.

  • Provided link building, SEO copywriting, blogging, PR, social media management, and CRM for the Brazilian market. 
  • Helped to develop and implement digital marketing strategies.

Communications Manager

Centro de Comunicação

November 2010 - September 2014 (3 years 10 months)

  • Handled several tasks, including strategic planning, client proposals, development and implementation of new projects, managing editor for print, digital and social media, management of 10-15 staff covering over 20 clients, including Deloitte, The National Federation of Accountants, and newspaper Gazeta do Povo. 
  • Served as managing editor of a bimonthly agribusiness magazine with a national circulation of 5,000.
  • Acted as international media relations manager for The Agricultural Outlook Forum South America. 
  • Planned and executed training courses for journalists, journalism awards, and press trips.

Education

MA e-Marketing & Social Media, Marketing

Middlesex University

September 2014 - December 2015 (1 year 3 months)

MA in Corporate Communications & Press Relations, Communications

Federal Technological University of Paraná (UTFPR)

February 2008 - October 2009 (1 year 8 months)

BA in Mass Communication - Journalism, Communications

Federal University of Paraná (UFPR)

February 2000 - November 2005 (5 years 9 months)