<ul><li>Collaborated with Adapt Worldwide, Quill Content, Freedman International, iBus Media, and Artefact on several projects.</li><li>Localized product pages for Louis Vuitton via Quill.</li><li>Provided content planning, SEO copywriting, and editing for Uber via Adapt.&nbsp;</li><li>Conducted keyword research and on-page optimization for WhatsApp, Expedia, Visa, and Dropbox via Adapt.&nbsp;</li><li>Wrote SEO copy for PokerStars and 888 Poker via iBus Media.</li></ul>

SEO Content Specialist, Writer, Editor & Translator

<ul><li>Provided translation of product content, transcreation for creative content, copywriting for special projects, proofreading of target content, linguistic testing on product, and bug fixing.</li><li>Kept abreast of new research and developments that influence language.</li></ul>

Linguist – Brazilian Portuguese

<ul><li>Conducted SEO audits, technical recommendations, keyword research, gap analysis, on-page optimization, content ideation, and link acquisition strategy.&nbsp;</li><li>Developed and implemented SEO strategies and reported on performance.</li></ul>

SEO Specialist

<ul><li>Supported website migration in multiple geos with content audits, data scraping, redirect mapping, keyword assignation, and coordinating new content creation.</li><li>Developed and implemented SEO strategies and reported on performance.</li></ul>

SEO Content Coordinator

<ul><li>Planned editorial calendar across markets to deliver on organic traffic and conversion targets.</li><li>Managed content production workflow.</li><li>Supported and trained local content teams.</li></ul>

SEO Specialist (Content & News)

Mavens of London provides research, strategy, and marketing activation consultancy<ul><li>Delivered keyword research, content audits, gap analysis, on-page optimization, link acquisition strategy, basic technical recommendations, e-commerce copywriting, and editing for Diageo and Unilever brands.</li><li>Coordinated keyword research, content creation, and localization in multiple languages.</li><li>Planned up to 500 articles across over 20 markets based on search opportunity and revenue potential.&nbsp;&nbsp;</li><li>Defined metrics and overviewing link building projects across over ten markets to deliver targets.&nbsp;</li><li>Trained junior members of the team, documenting guidelines and best practices.</li></ul>

Senior Author & Content Specialist

Adapt Worldwide is a Welocalize multilingual digital marketing agency providing language and marketing services for global brands.<ul><li>Conducted keyword research, on-page optimization, blogger outreach, SEO and PPC copywriting, translation, and localization.</li><li>Clients: Canon, Nokia, BlackRock, Atlassian, Funding Circle, Betsson, and Lyst.&nbsp;</li></ul>

SEO Executive

Adzuna is a search engine for job advertisements.<ul><li>Provided link building, SEO copywriting, blogging, PR, social media management, and CRM for the Brazilian market.&nbsp;</li><li>Helped to develop and implement digital marketing strategies.</li></ul>

Digital Marketing Intern

<ul><li>Handled several tasks, including strategic planning, client proposals, development and implementation of new projects, managing editor for print, digital and social media, management of 10-15 staff covering over 20 clients, including Deloitte, The National Federation of Accountants, and newspaper Gazeta do Povo.&nbsp;</li><li>Served as managing editor of a bimonthly agribusiness magazine with a national circulation of 5,000.</li><li>Acted as international media relations manager for The Agricultural Outlook Forum South America.&nbsp;</li><li>Planned and executed training courses for journalists, journalism awards, and press trips.</li></ul>

Communications Manager

Localized product pages for Louis Vuitton, from English to Brazilian Portuguese.

Louisvuitton.com.br

Cecilia Gibson

Conducted keyword research, on-page optimization, link acquisition, content creation, and editing for Diageo.

Thebar.com.br by Diageo

Provided translation of product content, transcreation for creative content, copywriting for special projects, proofreading of target content, linguistic testing on product, and bug fixing for Skyscanner.

Skyscanner.com.br

Coordinated keyword research, content creation, and localization in multiple languages for Unilever. Planned up to 500 articles across over 20 markets based on search opportunities and revenue potential.

Cleanipedia.com by Unilever

Planned editorial calendar across markets to deliver on organic traffic and conversion targets for Transferwise. Also managed content production workflow and supported and trained local content teams.

Transferwise.com

English (British)

Cecilia Gibson is a data-driven journalist, content marketer, and SEO specialist with over a decade of experience in delivering top-notch content across owned, earned, and paid media. Her expertise lies in SEO, digital marketing, PR, social and editorial content. As an SEO specialist, she has conducted keyword research, on-page optimization, SEO and PPC copywriting, translation, and localization for clients such as WhatsApp, Expedia, Visa, Dropbox, Canon, and Nokia. Cecilia is fluent in English and Brazilian Portuguese.

Cecilia Gibson

Employment Highlights

Education Highlights

Portfolio

Louisvuitton.com.br

Thebar.com.br by Diageo

Skyscanner.com.br

Cleanipedia.com by Unilever

Transferwise.com

Louisvuitton.com.br

Thebar.com.br by Diageo

Skyscanner.com.br

Cleanipedia.com by Unilever

Transferwise.com